What does a content director do?
A content director is responsible for reviewing digital media content and ensure timely distribution within multiple platforms. Content directors also consider the current industry trends to develop items that are relevant to the target audience. They coordinate with the producer and media directors for layouts and concepts that adhere to quality standards and business regulations. A content director oversees the content progress and ensures that the deliverables are submitted timely and within the budget limitations.
Content director responsibilities
Here are examples of responsibilities from real content director resumes:
- Lead a team of social media managers to grow two Facebook business pages to more than a million fans.
- Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
- Oversee submission, editing and revision of articles for publication through WordPress.
- Review and analyze website content for editing and HTML coding, exclusively in Wordpress.
- Create social media campaigns for clients including content creating, posting and monitoring Facebook pages and other social mediums as requested.
- Convert static content into dynamic, utilizing database-driven tool for uploading, stripping and recoding most content using JavaScript.
- Locate publicity materials, process photos using Photoshop, upload and archive assets.
- Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
Content director skills and personality traits
We calculated that 12% of Content Directors are proficient in Digital Marketing, Content Strategy, and Content Development. They’re also known for soft skills such as Analytical skills, Organizational skills, and Communication skills.
We break down the percentage of Content Directors that have these skills listed on their resume here:
- Digital Marketing, 12%
Company: Digital Marketing Firm for Chiropractors & Dentists Nationwide Responsibilities: Being the only content curator for this successful start-up.
- Content Strategy, 10%
Developed an extensive content strategy that provided a seamless content experience across the entire customer journey.
- Content Development, 7%
Lead content development and management for Federal proposals and company strategic documents.
- Content Marketing, 6%
Developed and executed dynamic online content marketing campaign.
- Digital Content, 6%
Develop, present, and recommend digital content and visual material to support marketing and branding efforts.
- Content Creation, 5%
Played key role on Marketing team that developed innovative approach for keyword research (including Geo-specific) and content creation.
"digital marketing," "content strategy," and "content development" are among the most common skills that content directors use at work. You can find even more content director responsibilities below, including:
Analytical skills. One of the key soft skills for a content director to have is analytical skills. You can see how this relates to what content directors do because "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Additionally, a content director resume shows how content directors use analytical skills: "directed the efforts for content development and distribution, metadata information systems and communications. "
Organizational skills. Another soft skill that's essential for fulfilling content director duties is organizational skills. The role rewards competence in this skill because "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." According to a content director resume, here's how content directors can utilize organizational skills in their job responsibilities: "supported organizational core ministries by oversee content development and story telling that advances their mission and vision. "
Communication skills. Another skill that relates to the job responsibilities of content directors is communication skills. This skill is critical to many everyday content director duties, as "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." This example from a resume shows how this skill is used: "planned, coordinated and tracked communication calendar for social media outlets, website and video content. "
Creativity. content director responsibilities often require "creativity." The duties that rely on this skill are shown by the fact that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." This resume example shows what content directors do with creativity on a typical day: "directed strategic and creative content development for all interactive programs, including web design, e-learning and e-commerce. "
The three companies that hire the most content directors are:
- KPMG LLP171 content directors jobs
- Meta59 content directors jobs
- Zeta Global8 content directors jobs
Choose from 10+ customizable content director resume templates
Build a professional content director resume in minutes. Our AI resume writing assistant will guide you through every step of the process, and you can choose from 10+ resume templates to create your content director resume.
Compare different content directors
Content director vs. Director of communications and marketing
A director of communications and marketing spearheads a company's marketing and communication projects in adherence with the company's vision and mission. Being the director, they have the authority to make decisions, delegate responsibilities among managers and teams, and direct the project and program cycle from planning to execution, solving issues and concerns if any would arise. They also set goals and budgets, establish timelines and requirements, and conduct regular assessments. Additionally, as a director, they must lead and empower employees in a joint effort to reach goals and industry standards.
While similarities exist, there are also some differences between content directors and director of communications and marketing. For instance, content director responsibilities require skills such as "content strategy," "digital content," "edit content," and "content production." Whereas a director of communications and marketing is skilled in "strategic communications," "marketing campaigns," "external communications," and "social media marketing." This is part of what separates the two careers.
Directors of communications and marketing earn the highest salaries when working in the professional industry, with an average yearly salary of $78,844. On the other hand, content directors are paid more in the internet industry with an average salary of $152,010.directors of communications and marketing tend to reach similar levels of education than content directors. In fact, directors of communications and marketing are 0.3% more likely to graduate with a Master's Degree and 1.7% less likely to have a Doctoral Degree.Content director vs. Director of marketing & development
A director of marketing & development is a management professional who is responsible for improving the marketing scheme of an organization while discovering ways to obtain new customers. This director is required to lead a team of marketers and work with other departments to make the organization's marketing plans become a reality. The director must possess customer service skills as they often personally reach out to and deal directly with clients. This director must also work within the constraints of a budget to create the necessary marketing materials.
Each career also uses different skills, according to real content director resumes. While content director responsibilities can utilize skills like "digital marketing," "content strategy," "content development," and "digital content," directors of marketing & development use skills like "revenue growth," "revenue generation," "event planning," and "seo."
Directors of marketing & development earn a lower average salary than content directors. But directors of marketing & development earn the highest pay in the finance industry, with an average salary of $117,707. Additionally, content directors earn the highest salaries in the internet with average pay of $152,010 annually.Average education levels between the two professions vary. Directors of marketing & development tend to reach similar levels of education than content directors. In fact, they're 2.3% more likely to graduate with a Master's Degree and 1.7% less likely to earn a Doctoral Degree.Content director vs. Director new business development
A director of new business development is in charge of spearheading new programs and procedures, ensuring efficiency and smooth workflow. It is their duty to set goals and objectives in adherence to the company's vision and mission, establishing guidelines, allocating budgets, and overseeing the progress of all efforts. Furthermore, as a director of new business development, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
The required skills of the two careers differ considerably. For example, content directors are more likely to have skills like "digital marketing," "content strategy," "content development," and "content marketing." But a director new business development is more likely to have skills like "account management," "business strategies," "treasury," and "corporate clients."
Directors new business development earn the best pay in the energy industry, where they command an average salary of $126,576. Content directors earn the highest pay from the internet industry, with an average salary of $152,010.directors new business development typically earn similar educational levels compared to content directors. Specifically, they're 1.3% more likely to graduate with a Master's Degree, and 0.3% more likely to earn a Doctoral Degree.Content director vs. Director, product marketing
A Director of Product Marketing directs the marketing activities of one or more products or product lines within the organization. They develop strong relationships with key customers.
Types of content director
Updated January 8, 2025
