A content manager's main responsibility is to build and maintain a company's brand identity and online presence. They do this by creating, writing, proofreading, and developing content strategies to ensure the right content appears at the right place and time on the website. A content manager also manages a content team and copywriters to help create appealing content.

Content managers can be employed in any company that has an online presence. A successful content manager should be highly creative, have leadership skills, and have working knowledge of search engine optimization and content management software such as Typo3, WordPress and Drupal. They should also have communication skills and research skills and should be in touch with current industry trends.

Content managers work, on average, 40 hours a week. Depending on their place of work, they may be expected to be on call to make quick updates as information changes.

What Does a Content Manager Do

There are certain skills that many content managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, organizational skills and analytical skills.

Learn more about what a Content Manager does

How To Become a Content Manager

If you're interested in becoming a content manager, one of the first things to consider is how much education you need. We've determined that 77.4% of content managers have a bachelor's degree. In terms of higher education levels, we found that 11.8% of content managers have master's degrees. Even though most content managers have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Content Manager

Content Manager Career Paths

Average Salary for a Content Manager

Content Managers in America make an average salary of $75,124 per year or $36 per hour. The top 10 percent makes over $111,000 per year, while the bottom 10 percent under $50,000 per year.
Average Content Manager Salary
$75,124 Yearly
$36.12 hourly
$50,000
10 %
$75,000
Median
$111,000
90 %

What Am I Worth?

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How To Become a Content Manager
How To Become a Content Manager Career Overview

States With The Most Content Manager Jobs

Mouse over a state to see the number of active content manager jobs in each state. The darker areas on the map show where content managers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Content Manager Jobs By State

RankStateNumber of JobsAverage Salary
1California5,871$93,812
2New York2,451$78,045
3Texas2,236$65,427
4Illinois1,682$66,849
5Washington1,585$96,187
6Massachusetts1,471$83,386
7Florida1,347$53,682
8Georgia1,173$67,632
9Pennsylvania1,151$76,958
10Virginia1,073$71,077
11New Jersey1,002$78,925
12North Carolina960$74,173
13Ohio790$60,153
14Colorado761$62,260
15Oregon711$89,808
16Minnesota663$64,247
17Arizona587$69,950
18Maryland572$70,355
19Utah482$65,392
20Michigan480$76,817
21Wisconsin461$60,742
22Tennessee421$71,319
23Connecticut412$75,479
24Indiana380$78,913
25Missouri370$59,783
26South Carolina218$57,066
27Arkansas202$64,463
28Alabama181$56,778
29Kansas175$60,304
30Kentucky173$62,900
31Iowa161$67,551
32Nevada158$92,931
33Rhode Island145$88,925
34Nebraska141$63,542
35New Hampshire131$81,492
36Idaho124$76,682
37Louisiana117$77,262
38Oklahoma104$73,124
39New Mexico104$64,499
40Delaware101$69,604
41Montana97$69,984
42Vermont91$63,731
43Maine76$68,633
44Hawaii54$63,832
45Mississippi50$60,896
46South Dakota47$61,884
47North Dakota47$60,952
48West Virginia38$64,973
49Alaska36$58,024
50Wyoming28$62,741

Content Manager Education

Content Manager Majors

14.5 %

Content Manager Degrees

Bachelors

77.4 %

Masters

11.8 %

Associate

7.3 %

Top Colleges for Content Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

5. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

6. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

7. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

8. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

9. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

10. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

Top Skills For a Content Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 8.5% of content managers listed digital marketing on their resume, but soft skills such as creativity and organizational skills are important as well.

  • Digital Marketing, 8.5%
  • Content Strategy, 6.9%
  • Content Creation, 6.0%
  • Project Management, 5.7%
  • Web Content, 5.5%
  • Other Skills, 67.4%

Choose From 10+ Customizable Content Manager Resume templates

Zippia allows you to choose from different easy-to-use Content Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Content Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

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Content Manager Demographics

Content Manager Gender Distribution

Female
Female
51%
Male
Male
49%

After extensive research and analysis, Zippia's data science team found that:

  • Among content managers, 50.9% of them are women, while 49.1% are men.

  • The most common race/ethnicity among content managers is White, which makes up 72.0% of all content managers.

  • The most common foreign language among content managers is Spanish at 45.5%.

Work Experience Programs For Content Managers

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Introduction to Accenture Program

Company: Accenture UK

Cost: Free

Duration: 5-6 hours

Wealth Management Program

Company: Goodbody

Cost: Free

Duration: 5-6 hours

Software Engineering Program

Company: Blackbird Australia

Cost: Free

Duration: 5-10 hours

Cyber Security Management Program

Company: ANZ Australia

Cost: Free

Duration: 5-6 hours

Data Visualisation: Empowering Business with Effective Insights Program

Company: Tata

Cost: Free

Duration: 3.5-4.5 hours

Product Design Program

Company: Accenture North America

Cost: Free

Duration: 4 hours

Public Health Policy & Management Program

Company: Australasian Society for HIV, Viral Hepatitis and Sexual Health Medicine

Cost: Free

Duration: 5-6 hours

Developer Program

Company: Accenture Nordics

Cost: Free

Duration: 2-3 hours

Data Analytics Program

Company: General Electric

Cost: Free

Duration: 5-6 hours

Asset Management Program

Company: JPMorgan Chase

Cost: Free

Duration: 5-6.5 hours

Online Courses For Content Manager That You May Like

Advertising Disclosure  
Content Marketing 2022. Content that Sells!
udemy
4.5
(486)

Course on how to promote your project on the Internet using content marketing. Learn how to create content that sells!...

Social Media Management
coursera

This course equips you with critical content creation and management skills. You'll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You'll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world applicati...

Content Marketing Masterclass: Create Content That Sells
udemy
4.6
(4,197)

Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more!...

Show More Content Manager Courses
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Best States For a Content Manager

Some places are better than others when it comes to starting a career as a content manager. The best states for people in this position are Washington, California, Nevada, and Oregon. Content managers make the most in Washington with an average salary of $96,187. Whereas in California and Nevada, they would average $93,812 and $92,931, respectively. While content managers would only make an average of $89,808 in Oregon, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Washington

Total Content Manager Jobs:
1,585
Highest 10% Earn:
$147,000
Location Quotient:
1.92

2. Oregon

Total Content Manager Jobs:
711
Highest 10% Earn:
$137,000
Location Quotient:
1.52

3. California

Total Content Manager Jobs:
5,871
Highest 10% Earn:
$143,000
Location Quotient:
1.78
Full List Of Best States For Content Managers

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Top Content Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ content managers and discovered their number of content manager opportunities and average salary. Through our research, we concluded that Microsoft was the best, especially with an average salary of $152,507. Massachusetts Mutual Life Insurance Company follows up with an average salary of $60,367, and then comes Salesforce with an average of $92,252. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a content manager. The employers include LinkedIn, Danaher, and Envision Healthcare

Most Common Employers For Content Manager

RankCompanyAverage SalaryHourly RateJob Openings
1Meta$157,604$75.7722
2Microsoft$152,507$73.3269
3Apple$134,370$64.6012
4Dell$119,846$57.6210
5Cisco$111,718$53.7110
6Amazon$104,045$50.0222
7IBM$94,384$45.3820
8Salesforce$92,252$44.3550
9Yahoo$90,891$43.7011
10AT&T$85,718$41.2113

Becoming a Content Manager FAQs

How Long Does It Take To Become A Content Manager?

It takes five to eight years to become a content manager. This role typically requires a bachelor's degree and three to four years of experience; however, some companies hire especially talented and experienced entry-level candidates.

What Makes A Good Content Manager?

What makes a good content manager is strong written and oral communication skills. In addition to these skills, they should also have highly developed business acumen and problem-solving skills.

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