Find The Best Content Manager Jobs For You

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Average Salary
$78,991
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
47,931
Job Openings

Content Manager Careers

A content manager's main responsibility is to build and maintain a company's brand identity and online presence. They do this by creating, writing, proofreading, and developing content strategies to ensure the right content appears at the right place and time on the website. A content manager also manages a content team and copywriters to help create appealing content.

Content managers can be employed in any company that has an online presence. A successful content manager should be highly creative, have leadership skills, and have working knowledge of search engine optimization and content management software such as Typo3, WordPress and Drupal. They should also have communication skills and research skills and should be in touch with current industry trends.

Content managers work, on average, 40 hours a week. Depending on their place of work, they may be expected to be on call to make quick updates as information changes.

There is more than meets the eye when it comes to being a content manager. For example, did you know that they make an average of $37.98 an hour? That's $78,991 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Content Manager Do

There are certain skills that many content managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.

When it comes to the most important skills required to be a content manager, we found that a lot of resumes listed 25.1% of content managers included content marketing, while 13.8% of resumes included web content, and 6.3% of resumes included project management. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the content manager job title. But what industry to start with? Most content managers actually find jobs in the technology and media industries.

How To Become a Content Manager

If you're interested in becoming a content manager, one of the first things to consider is how much education you need. We've determined that 72.0% of content managers have a bachelor's degree. In terms of higher education levels, we found that 10.9% of content managers have master's degrees. Even though most content managers have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a content manager. When we researched the most common majors for a content manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on content manager resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a content manager. In fact, many content manager jobs require experience in a role such as internship. Meanwhile, many content managers also have previous career experience in roles such as editor or project manager.

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Average Salary
$78,991
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
47,931
Job Openings

Content Manager Career Paths

Top Careers Before Content Manager

Editor
10.6 %

Top Careers After Content Manager

Editor
7.9 %

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Content Manager

Content Managers in America make an average salary of $78,991 per year or $38 per hour. The top 10 percent makes over $114,000 per year, while the bottom 10 percent under $54,000 per year.
Average Salary
$78,991

Best Paying Cities

City
ascdesc
Average Salarydesc
San Francisco, CA
Salary Range82k - 146k$110k$109,987
Washington, DC
Salary Range75k - 135k$102k$101,563
New York, NY
Salary Range71k - 127k$96k$95,591
Jersey City, NJ
Salary Range71k - 127k$96k$95,531
Charlottesville, VA
Salary Range65k - 118k$88k$88,184
Austin, TX
Salary Range59k - 114k$82k$82,475
$15k
$146k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Content Manager-0332 (Remote)
Content Manager-0332 (Remote)
Miles Partnership, LLLP
Miles Partnership, LLLP
03/29/2021
03/29/2021
$50,00003/29/2021
$50,000
Sales Enablement Content Manager
Sales Enablement Content Manager
Red Canary
Red Canary
03/27/2021
03/27/2021
$79,00003/27/2021
$79,000
Social Content Manager
Social Content Manager
Dish
Dish
03/25/2021
03/25/2021
$64,80003/25/2021
$64,800
AEM Content Manager
AEM Content Manager
Randstad
Randstad
03/24/2021
03/24/2021
$114,78503/24/2021
$114,785
Project Content Manager
Project Content Manager
Randstad
Randstad
03/18/2021
03/18/2021
$39,65303/18/2021
$39,653
See More Recent Salaries

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Content Manager Resumes

Designing and figuring out what to include on your resume can be tough, not to mention time-consuming. That's why we put together a guide that is designed to help you craft the perfect resume for becoming a Content Manager. If you're needing extra inspiration, take a look through our selection of templates that are specific to your job.

Learn How To Write a Content Manager Resume

At Zippia, we went through countless Content Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

View Detailed Information

Content Manager Demographics

Gender

female

48.3 %

male

46.7 %

unknown

5.0 %

Ethnicity

White

73.3 %

Hispanic or Latino

10.8 %

Asian

9.0 %

Foreign Languages Spoken

Spanish

45.5 %

French

14.2 %

German

5.6 %
See More Demographics

Content Manager Education

Majors

English
14.4 %

Degrees

Bachelors

72.0 %

Masters

10.9 %

Certificate

7.6 %

Top Colleges for Content Managers

1. University of Georgia

Athens, GA • Public

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Public

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Public

In-State Tuition
$14,760
Enrollment
31,451

4. University of Texas at Austin

Austin, TX • Public

In-State Tuition
$10,610
Enrollment
40,329

5. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

6. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

7. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

8. Ohio State University

Columbus, OH • Public

In-State Tuition
$10,726
Enrollment
45,769

9. San Diego State University

San Diego, CA • Public

In-State Tuition
$7,488
Enrollment
30,018

10. University of Maryland - College Park

College Park, MD • Public

In-State Tuition
$10,595
Enrollment
30,184
See More Education Info
Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Content Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 25.1% of content managers listed content marketing on their resume, but soft skills such as creativity and interpersonal skills are important as well.

  • Content Marketing, 25.1%
  • Web Content, 13.8%
  • Project Management, 6.3%
  • Content Development, 4.9%
  • Facebook, 3.1%
  • Other Skills, 46.8%
  • See All Content Manager Skills

Best States For a Content Manager

Some places are better than others when it comes to starting a career as a content manager. The best states for people in this position are California, North Carolina, New Jersey, and New York. Content managers make the most in California with an average salary of $103,890. Whereas in North Carolina and New Jersey, they would average $99,665 and $95,234, respectively. While content managers would only make an average of $95,112 in New York, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. California

Total Content Manager Jobs:
5,871
Highest 10% Earn:
$177,000
Location Quotient:
1.78
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. District of Columbia

Total Content Manager Jobs:
363
Highest 10% Earn:
$171,000
Location Quotient:
1.91
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New York

Total Content Manager Jobs:
2,451
Highest 10% Earn:
$160,000
Location Quotient:
1.69
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Content Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ content managers and discovered their number of content manager opportunities and average salary. Through our research, we concluded that Microsoft was the best, especially with an average salary of $133,775. FactSet follows up with an average salary of $67,147, and then comes IBM with an average of $90,710. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a content manager. The employers include The Guardian Life Insurance Company of America, Equifax, and DentaQuest

1. Microsoft
4.9
Avg. Salary: 
$133,775
Content Managers Hired: 
70+
2. FactSet
4.6
Avg. Salary: 
$67,147
Content Managers Hired: 
33+
3. IBM
4.8
Avg. Salary: 
$90,710
Content Managers Hired: 
20+
4. Capital One
4.7
Avg. Salary: 
$93,546
Content Managers Hired: 
19+
5. Amazon.com
4.7
Avg. Salary: 
$93,613
Content Managers Hired: 
18+
6. Robert Half International
4.5
Avg. Salary: 
$74,413
Content Managers Hired: 
18+

Content Manager Videos

Updated October 2, 2020