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Become A Content Manager

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Working As A Content Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $63,817

    Average Salary

What Does A Content Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Content Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Content Manager jobs

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Average Length of Employment
New Media Manager 2.6 years
Media Manager 2.5 years
Content Developer 2.3 years
Content Director 2.3 years
Content Producer 2.1 years
Content Manager 2.0 years
Web Editor 2.0 years
Content Specialist 2.0 years
Content Editor 2.0 years
Web Content Editor 1.9 years
Content Strategist 1.8 years
Web Content Writer 1.6 years
Content Writer 1.3 years
Top Employers Before
Internship 11.8%
Editor 11.2%
Writer 4.6%
Reporter 3.4%
Consultant 3.3%
Top Employers After
Editor 6.7%
Consultant 6.4%
Internship 4.0%
Owner 3.4%
Manager 3.4%

Content Manager Demographics

Gender

Female

50.8%

Male

46.9%

Unknown

2.4%
Ethnicity

White

77.3%

Hispanic or Latino

10.7%

Asian

9.2%

Unknown

2.1%

Black or African American

0.8%
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Languages Spoken

Spanish

46.4%

French

12.3%

German

5.6%

Russian

5.2%

Mandarin

4.8%

Chinese

4.4%

Japanese

3.6%

Korean

3.2%

Portuguese

3.2%

Italian

2.0%

Arabic

2.0%

Cantonese

1.2%

Hebrew

1.2%

Swedish

0.8%

Turkish

0.8%

Hindi

0.8%

Vietnamese

0.8%

Thai

0.8%

Polish

0.8%

Dutch

0.4%
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Content Manager Education

Schools

New York University

9.6%

University of Washington

8.2%

University of Texas at Austin

7.9%

University of Southern California

6.5%

University of Phoenix

6.5%

San Francisco State University

5.7%

Emerson College

4.8%

Arizona State University

4.5%

University of Central Florida

4.5%

DePaul University

4.2%

University of Georgia

4.2%

Brigham Young University

4.0%

University of Iowa

4.0%

George Mason University

4.0%

University of Kansas

3.7%

Boston University

3.7%

Florida State University

3.7%

University of North Texas

3.4%

Virginia Commonwealth University

3.4%

University of Colorado at Boulder

3.4%
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Majors

Communication

13.9%

English

13.3%

Business

12.5%

Journalism

10.8%

Marketing

6.4%

Writing

6.1%

Photography

4.1%

Graphic Design

3.6%

Computer Science

3.5%

Psychology

3.4%

Public Relations

3.1%

History

3.1%

Fine Arts

3.0%

Management

2.8%

Computer Information Systems

2.3%

Political Science

2.0%

Education

1.7%

Agricultural Public Services

1.6%

Digital Media

1.5%

Finance

1.4%
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Degrees

Bachelors

55.6%

Masters

21.8%

Other

13.5%

Associate

3.5%

Certificate

3.3%

Doctorate

1.4%

Diploma

0.6%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Content Manager Salaries

Job Title Company Location Start Date Salary
Principal Content PUB Manager Microsoft Corporation Redmond, WA Apr 02, 2013 $178,717
Global Adwords Content Manager Google Inc. Mountain View, CA Feb 14, 2011 $162,900
Content Manager Facebook, Inc. Menlo Park, CA Jun 06, 2016 $150,893
Content Manager Facebook, Inc. Menlo Park, CA Jul 12, 2015 $150,893 -
$170,893
Content Manager Facebook, Inc. Menlo Park, CA Nov 17, 2014 $150,000
Manager of Technical Content Interviewstreet, Inc. (DBA Hackerrank) Palo Alto, CA Feb 09, 2016 $150,000
Content Publishing Manager-Development Microsoft Corporation Redmond, WA Feb 15, 2016 $122,000
Manager 1, Commerce Content OPS Google Inc. Mountain View, CA Aug 15, 2012 $120,000
Content Manager Smart It Staffing, Inc. Indianapolis, IN Apr 04, 2015 $119,600
Content Manager Amazon Corporate LLC Seattle, WA Aug 06, 2016 $115,000
Manager, Content Services Weill Cornell Medical College New York, NY May 19, 2014 $112,500
Content Manager Smart It Staffing, Inc. Indianapolis, IN Apr 04, 2012 $110,240
Content Manager Technical Architect Tekstream Solutions, LLC Atlanta, GA Apr 15, 2014 $110,000
Content Manager Amazon Coporate LLC Seattle, WA Jul 24, 2014 $89,419 -
$108,300
Media Content Manager Movember Foundation Culver City, CA Mar 21, 2016 $89,000
Content Manager Amazon Corporate LLC Seattle, WA May 20, 2015 $87,381 -
$108,300
Content Manager II Amazon Corporate LLC Seattle, WA Aug 07, 2013 $86,050 -
$103,400
Content Manager SNL Financial Charlottesville, VA Jan 26, 2015 $85,280 -
$95,000
Associate Content Manager Factset Research Systems, Inc. Norwalk, CT Sep 05, 2015 $85,000 -
$120,000
Entertainment Content Manager Post Modern Edit LLC Irvine, CA Dec 13, 2012 $85,000
Java Content Manager Systems (CMS) Programmer Empathy Lab, LLC Conshohocken, PA Oct 01, 2011 $85,000
Media Content Manager Movember Inc. Culver City, CA Apr 07, 2014 $72,000
Content Manager Funn Magazine LLC Los Angeles, CA May 15, 2014 $70,000
Integrated Content Manager Calvin Klein, Inc. New York, NY Aug 08, 2016 $70,000
Content Manager Wolfram Alpha LLC Champaign, IL Sep 14, 2015 $70,000
Product Manager and Financial Content Manager Eduson Inc. Palo Alto, CA Sep 26, 2016 $70,000
Associate Content Manager Factset Research Systems Inc. Norwalk, CT Jan 28, 2015 $70,000 -
$90,000
Clinical Healthcare Content Manager 2 McKesson Corporation The Woodlands, TX Sep 04, 2012 $69,400 -
$118,200
Product and Financial Content Manager Eduson, Inc. Palo Alto, CA Sep 21, 2016 $68,500

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Top Skills for A Content Manager

WebContentOnlineContentContentStrategyContentManagementSystemFacebookVideoContentEmailCampaignsTwitterDatabaseHtmlPressReleasesSharepointProjectManagementInstagramAdobePhotoshopCustomerServiceGoogleAnalyticsNewContentInternetYoutube

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Top Content Manager Skills

  1. Web Content
  2. Online Content
  3. Content Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Generated and edited web content for educational online platforms for Discovery Channel, PBS, and C-Span
  • Turned negative online images into positive ones via community engagement and quality online content.
  • Shepherded content strategy/system improvements through priority boards/development teams.
  • Created a new company content management system while managing multiple teams within two months.
  • Created an official company page on Facebook to facilitate interactions with customers.

Top Content Manager Employers

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