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Working As A Content Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $75,000

    Average Salary

What Does A Content Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Content Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Content Manager Career Paths

Content Manager
Social Media Manager Marketing Director
Brand Director
10 Yearsyrs
Social Media Manager Digital Marketing Manager
Director Of Digital Marketing
9 Yearsyrs
Communications Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Product Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Communications Manager Marketing Manager/Project Manager
Digital Project Manager
6 Yearsyrs
Social Media Manager Creative Director
Digital Director
9 Yearsyrs
Product Manager Senior Manager Of Marketing
Director, Online Marketing
7 Yearsyrs
Communications Manager Senior Manager Of Marketing
Integrated Marketing Director
8 Yearsyrs
Digital Content Manager
5 Yearsyrs
Marketing Director Director Of Strategy
Director Of Digital Strategy
10 Yearsyrs
Web Content Manager Web Manager
Ecommerce Manager
6 Yearsyrs
Web Manager Ecommerce Manager
Director Of Ecommerce
10 Yearsyrs
Web Content Manager Digital Marketing Manager
Digital Product Manager
8 Yearsyrs
Marketing Communications Manager Marketing Program Manager
Online Marketing Manager
5 Yearsyrs
Marketing Strategist Marketing Program Manager
Manager, Integrated Marketing
7 Yearsyrs
Web Manager
E-Commerce Product Manager
6 Yearsyrs
Online Marketing Manager Director, Online Marketing
E-Commerce Director
8 Yearsyrs
Social Media Strategist
Digital Marketing Strategist
5 Yearsyrs
Social Media Strategist Media Supervisor
Manager Of Digital Media
5 Yearsyrs
Online Marketing Manager Affiliate Marketing Manager
Marketing Manager, Email
6 Yearsyrs
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Average Length of Employment
Web Manager 2.6 years
Content Director 2.4 years
Content Producer 2.1 years
Content Developer 2.0 years
Content Specialist 2.0 years
Content Manager 2.0 years
Content Editor 1.9 years
Content Strategist 1.7 years
Content Writer 1.4 years
Top Careers Before Content Manager
Internship 12.5%
Editor 10.8%
Writer 4.4%
Reporter 4.1%
Consultant 3.4%
Teacher 3.2%
Top Careers After Content Manager
Editor 7.6%
Consultant 6.8%
Owner 4.2%
Internship 4.1%
Manager 4.0%
Writer 3.5%

Do you work as a Content Manager?

Average Yearly Salary
$75,000
Show Salaries
$50,000
Min 10%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$75,000
Median 50%
$112,000
Max 90%
Best Paying Company
Google
Highest Paying City
San Francisco, CA
Highest Paying State
New York
Avg Experience Level
2.0 years
How much does a Content Manager make at top companies?
The national average salary for a Content Manager in the United States is $75,715 per year or $36 per hour. Those in the bottom 10 percent make under $50,000 a year, and the top 10 percent make over $112,000.

The largest raises come from changing jobs.

See what's out there.

Real Content Manager Salaries

Job Title Company Location Start Date Salary
Principal Content PUB Manager Microsoft Corporation Apr 02, 2013 $178,717
Global Adwords Content Manager Google Inc. Feb 14, 2011 $162,900
Content Manager Facebook, Inc. Jul 12, 2015 $150,893 -
$170,893
Content Manager Facebook, Inc. Jun 06, 2016 $150,893
Content Manager Facebook, Inc. Nov 17, 2014 $150,000
Manager of Technical Content Interviewstreet, Inc. (DBA Hackerrank) Feb 09, 2016 $150,000
Content Publishing Manager-Development Microsoft Corporation Feb 15, 2016 $122,000
Manager 1, Commerce Content OPS Google Inc. Aug 15, 2012 $120,000
Content Manager Smart It Staffing, Inc. Apr 04, 2015 $119,600
Content Manager Amazon Corporate LLC Aug 06, 2016 $115,000
Content Manager Smart It Staffing, Inc. Apr 04, 2012 $110,240
Content Manager Technical Architect Tekstream Solutions, LLC Apr 15, 2014 $110,000
Entertainment Content Manager Global Eagle Entertainment, Inc. Dec 13, 2014 $110,000
Content Manager III Amazon Corporate LLC Mar 09, 2016 $108,493 -
$161,000
Content Manager Amazon Coporate LLC Jul 24, 2014 $89,419 -
$108,300
Media Content Manager Movember Foundation Mar 21, 2016 $89,000
Content Manager Amazon Corporate LLC May 20, 2015 $87,381 -
$108,300
Content Manager II Amazon Corporate LLC Aug 07, 2013 $86,050 -
$103,400
Content Manager SNL Financial Jan 26, 2015 $85,280 -
$95,000
Associate Content Manager Factset Research Systems, Inc. Sep 05, 2015 $85,000 -
$120,000
Entertainment Content Manager Post Modern Edit LLC Dec 13, 2012 $85,000
Java Content Manager Systems (CMS) Programmer Empathy Lab, LLC Oct 01, 2011 $85,000
Clinical Healthcare Content Manager 2 McKesson Corporation Sep 04, 2012 $69,400 -
$118,200
Product and Financial Content Manager Eduson, Inc. Sep 21, 2016 $68,500
Associate Content Manager Factset Research Systems, Inc. Dec 15, 2014 $68,000 -
$78,000
Content Manager I Amazon Corporate LLC Sep 05, 2016 $66,800
International Advertising Content Manager Time Inc. Mar 24, 2013 $65,000 -
$75,000
Content Manager Wolfram Alpha LLC Jul 13, 2015 $65,000
Wolfram Alpha Content Manager Wolfram Alpha, LLC Jan 02, 2012 $65,000
International Advertising Content Manager Time Inc. Mar 24, 2011 $64,000 -
$74,000

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Top Skills for A Content Manager

  1. Web Content
  2. Online
  3. Content Strategy
You can check out examples of real life uses of top skills on resumes here:
  • Worked in a secured federal environment providing web content management, usability, and business process analysis services.
  • Ensured data integrity by migrating large amounts of critical Treasury Management information from current internal online library to new wiki application.
  • Provided guidance to subject matter experts on content strategy and usability.
  • Support event video production through identifying appropriate B Roll, concept development, and production assistance.
  • Identify opportunities on different social media sites like Twitter and Facebook and cultivate relationships with bloggers and other related marketing teams.

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Top 10 Best States for Content Managers

  1. New York
  2. Rhode Island
  3. New Jersey
  4. Virginia
  5. Colorado
  6. California
  7. Washington
  8. Massachusetts
  9. Delaware
  10. Pennsylvania
  • (3,125 jobs)
  • (169 jobs)
  • (1,225 jobs)
  • (1,316 jobs)
  • (991 jobs)
  • (8,230 jobs)
  • (2,244 jobs)
  • (1,888 jobs)
  • (76 jobs)
  • (1,118 jobs)

Content Manager Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 5,030 Content Manager resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Content Manager Resume

View Resume Examples

Content Manager Demographics

Gender

Female

48.3%

Male

46.7%

Unknown

5.0%
Ethnicity

White

59.8%

Hispanic or Latino

15.9%

Black or African American

10.9%

Asian

9.1%

Unknown

4.3%
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Foreign Languages Spoken

Spanish

45.5%

French

14.2%

German

5.6%

Russian

5.3%

Mandarin

4.3%

Portuguese

4.0%

Chinese

4.0%

Japanese

3.7%

Korean

2.8%

Italian

1.9%

Arabic

1.9%

Turkish

1.2%

Cantonese

0.9%

Hebrew

0.9%

Swedish

0.6%

Dutch

0.6%

Danish

0.6%

Ukrainian

0.6%

Vietnamese

0.6%

Thai

0.6%
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Content Manager Education

Schools

New York University

10.2%

University of Washington

10.2%

Arizona State University

5.9%

Full Sail University

5.6%

University of Texas at Austin

5.6%

Brigham Young University

5.3%

San Francisco State University

5.3%

Emerson College

5.3%

University of Southern California

5.0%

University of California - Los Angeles

4.3%

University of Colorado at Boulder

4.0%

University of Georgia

4.0%

Boston University

4.0%

Syracuse University

3.7%

University of North Texas

3.7%

Columbia College Chicago

3.7%

Fashion Institute of Technology

3.7%

University of Chicago

3.7%

Michigan State University

3.4%

University of Central Florida

3.4%
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Majors

Communication

13.8%

Journalism

12.0%

English

11.7%

Business

11.4%

Writing

7.0%

Marketing

6.8%

Graphic Design

5.6%

Public Relations

3.8%

Photography

3.7%

Fine Arts

3.2%

Computer Science

3.0%

Political Science

2.8%

History

2.8%

Psychology

2.1%

Management

2.1%

Agricultural Public Services

1.9%

Information Technology

1.7%

Liberal Arts

1.6%

Music

1.5%

Economics

1.5%
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Degrees

Bachelors

62.0%

Masters

22.1%

Associate

5.6%

Certificate

5.5%

High School Diploma

2.3%

Doctorate

1.5%

Diploma

0.9%

License

0.1%
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Updated May 18, 2020