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A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.Education
A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.
Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.Work Experience in a Related Occupation
Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.Important Qualities
Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization.
Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.
Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.
Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.
Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.
Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.
Average Length of Employment
Top Careers Before Content Manager
Top Careers After Content Manager
Hispanic or Latino10.7%
Black or African American0.8%
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New York University9.6%
University of Washington8.2%
University of Texas at Austin7.9%
University of Southern California6.5%
University of Phoenix6.5%
San Francisco State University5.7%
Arizona State University4.5%
University of Central Florida4.5%
University of Georgia4.2%
Brigham Young University4.0%
University of Iowa4.0%
George Mason University4.0%
University of Kansas3.7%
Florida State University3.7%
University of North Texas3.4%
Virginia Commonwealth University3.4%
University of Colorado at Boulder3.4%
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|Job Title||Company||Location||Start Date||Salary|
|Principal Content PUB Manager||Microsoft Corporation||Redmond, WA||Apr 02, 2013||$178,717|
|Global Adwords Content Manager||Google Inc.||Mountain View, CA||Feb 14, 2011||$162,900|
|Content Manager||Facebook, Inc.||Menlo Park, CA||Jul 12, 2015||$150,893 -
|Content Manager||Facebook, Inc.||Menlo Park, CA||Jun 06, 2016||$150,893|
|Manager of Technical Content||Interviewstreet, Inc. (DBA Hackerrank)||Palo Alto, CA||Feb 09, 2016||$150,000|
|Content Manager||Facebook, Inc.||Menlo Park, CA||Nov 17, 2014||$150,000|
|Content Publishing Manager-Development||Microsoft Corporation||Redmond, WA||Feb 15, 2016||$122,000|
|Manager 1, Commerce Content OPS||Google Inc.||Mountain View, CA||Aug 15, 2012||$120,000|
|Content Manager||Smart It Staffing, Inc.||Indianapolis, IN||Apr 04, 2015||$119,600|
|Marketing Content Manager||Apple Inc.||Cupertino, CA||Jun 02, 2014||$115,000 -
|Content Manager||Amazon Corporate LLC||Seattle, WA||Aug 06, 2016||$115,000|
|Content Manager||Smart It Staffing, Inc.||Indianapolis, IN||Apr 04, 2012||$110,240|
|Entertainment Content Manager||Global Eagle Entertainment, Inc.||Irvine, CA||Dec 13, 2014||$110,000|
|Content Manager III||Amazon Corporate LLC||New York, NY||Mar 09, 2016||$108,493 -
|Media Content Manager||Movember Foundation||Culver City, CA||Mar 21, 2016||$89,000|
|Content Manager||Amazon Corporate LLC||Seattle, WA||May 20, 2015||$87,381 -
|Content Manager II||Amazon Corporate LLC||Seattle, WA||Aug 07, 2013||$86,050 -
|Content Manager||SNL Financial||Charlottesville, VA||Jan 26, 2015||$85,280 -
|Associate Content Manager||Factset Research Systems, Inc.||Norwalk, CT||Sep 05, 2015||$85,000 -
|Entertainment Content Manager||Post Modern Edit LLC||Irvine, CA||Dec 13, 2012||$85,000|
|Content Manager||Demand Media, Inc.||Santa Monica, CA||Sep 11, 2014||$83,500|
|Content Manager||Objectstream, Inc.||Franklin, TN||May 26, 2012||$82,000|
|Clinical Healthcare Content Manager 2||McKesson Corporation||The Woodlands, TX||Sep 04, 2012||$69,400 -
|Product and Financial Content Manager||Eduson, Inc.||Palo Alto, CA||Sep 21, 2016||$68,500|
|Associate Content Manager||Factset Research Systems, Inc.||New York, NY||Dec 15, 2014||$68,000 -
|Content Manager I||Amazon Corporate LLC||Seattle, WA||Sep 05, 2016||$66,800|
|Wolfram Alpha Content Manager||Wolfram Alpha, LLC||Champaign, IL||Jan 02, 2012||$65,000|
|International Advertising Content Manager||Time Inc.||New York, NY||Mar 24, 2013||$65,000 -
|Content Manager||Wolfram Alpha LLC||Champaign, IL||Jul 13, 2015||$65,000|
|International Advertising Content Manager||Time Inc.||New York, NY||Mar 24, 2011||$64,000 -
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