A content manager's main responsibility is to build and maintain a company's brand identity and online presence. They do this by creating, writing, proofreading, and developing content strategies to ensure the right content appears at the right place and time on the website. A content manager also manages a content team and copywriters to help create appealing content.
Content managers can be employed in any company that has an online presence. A successful content manager should be highly creative, have leadership skills, and have working knowledge of search engine optimization and content management software such as Typo3, WordPress and Drupal. They should also have communication skills and research skills and should be in touch with current industry trends.
Content managers work, on average, 40 hours a week. Depending on their place of work, they may be expected to be on call to make quick updates as information changes.
There is more than meets the eye when it comes to being a content manager. For example, did you know that they make an average of $37.98 an hour? That's $78,991 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many content managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.
When it comes to the most important skills required to be a content manager, we found that a lot of resumes listed 25.1% of content managers included content marketing, while 13.8% of resumes included web content, and 6.3% of resumes included project management. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the content manager job title. But what industry to start with? Most content managers actually find jobs in the technology and media industries.
If you're interested in becoming a content manager, one of the first things to consider is how much education you need. We've determined that 72.0% of content managers have a bachelor's degree. In terms of higher education levels, we found that 10.9% of content managers have master's degrees. Even though most content managers have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a content manager. When we researched the most common majors for a content manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on content manager resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a content manager. In fact, many content manager jobs require experience in a role such as internship. Meanwhile, many content managers also have previous career experience in roles such as editor or project manager.