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Content manager vs content creator

The differences between content managers and content creators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a content manager, becoming a content creator takes usually requires 2-4 years. Additionally, a content manager has an average salary of $75,124, which is higher than the $61,988 average annual salary of a content creator.

The top three skills for a content manager include digital marketing, content strategy and content creation. The most important skills for a content creator are content creation, instagram, and digital content.

Content manager vs content creator overview

Content ManagerContent Creator
Yearly salary$75,124$61,988
Hourly rate$36.12$29.80
Growth rate10%13%
Number of jobs108,0589,142
Job satisfaction--
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Average age3937
Years of experience104

What does a content manager do?

A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

What does a content creator do?

A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.

Content manager vs content creator salary

Content managers and content creators have different pay scales, as shown below.

Content ManagerContent Creator
Average salary$75,124$61,988
Salary rangeBetween $50,000 And $111,000Between $38,000 And $99,000
Highest paying CitySan Francisco, CASeattle, WA
Highest paying stateWashingtonWashington
Best paying companyMetaGoogle
Best paying industryTechnologyInternet

Differences between content manager and content creator education

There are a few differences between a content manager and a content creator in terms of educational background:

Content ManagerContent Creator
Most common degreeBachelor's Degree, 77%Bachelor's Degree, 77%
Most common majorEnglishCommunication
Most common collegeUniversity of GeorgiaHarvard University

Content manager vs content creator demographics

Here are the differences between content managers' and content creators' demographics:

Content ManagerContent Creator
Average age3937
Gender ratioMale, 49.1% Female, 50.9%Male, 55.7% Female, 44.3%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.7% White, 61.7% American Indian and Alaska Native, 0.4%
LGBT Percentage10%9%

Differences between content manager and content creator duties and responsibilities

Content manager example responsibilities.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Show more

Content creator example responsibilities.

  • Manage sales through Etsy and Facebook
  • Manage social media (Facebook & Pinterest).
  • Manage the company website and online store and run the social media platform.
  • Implement strategic SEO techniques to maximize reach and generate views including achieving 100K+ views in two years for one video.
  • Manage blog publishing calendar using SharePoint.
  • Maintain and produce content on social media accounts like Facebook, Instagram, and YouTube.
  • Show more

Content manager vs content creator skills

Common content manager skills
  • Digital Marketing, 9%
  • Content Strategy, 7%
  • Content Creation, 6%
  • Project Management, 6%
  • Web Content, 6%
  • Content Development, 4%
Common content creator skills
  • Content Creation, 6%
  • Instagram, 5%
  • Digital Content, 5%
  • Clips, 4%
  • Digital Marketing, 4%
  • Photography, 4%

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