Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between content managers and digital marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content manager and a digital marketing manager. Additionally, a digital marketing manager has an average salary of $99,563, which is higher than the $75,124 average annual salary of a content manager.
The top three skills for a content manager include digital marketing, content strategy and content creation. The most important skills for a digital marketing manager are digital marketing, google analytics, and email marketing.
| Content Manager | Digital Marketing Manager | |
| Yearly salary | $75,124 | $99,563 |
| Hourly rate | $36.12 | $47.87 |
| Growth rate | 10% | 10% |
| Number of jobs | 108,058 | 126,137 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
Content managers and digital marketing managers have different pay scales, as shown below.
| Content Manager | Digital Marketing Manager | |
| Average salary | $75,124 | $99,563 |
| Salary range | Between $50,000 And $111,000 | Between $71,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Meta | Conrad N. Hilton Foundation |
| Best paying industry | Technology | - |
There are a few differences between a content manager and a digital marketing manager in terms of educational background:
| Content Manager | Digital Marketing Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 77% |
| Most common major | English | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content managers' and digital marketing managers' demographics:
| Content Manager | Digital Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 49.1% Female, 50.9% | Male, 56.0% Female, 44.0% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |