Content manager demographics and statistics in the US
Content manager demographics research summary. Zippia estimates content manager demographics and statistics in the United States by using a database of 30 million profiles. Our content manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about content managers after extensive research and analysis:
- There are over 5,572 content managers currently employed in the United States.
- 50.9% of all content managers are women, while 49.1% are men.
- The average content manager age is 39 years old.
- The most common ethnicity of content managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 94% of what men earned.
- 10% of all content managers are LGBT.
- Content managers are 54% more likely to work at private companies in comparison to public companies.
On this page
Content manager demographics by:
Content manager gender statistics
50.9% of content managers are women and 49.1% of content managers are men.
- Female, 50.9%
- Male, 49.1%
Content manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
Content manager gender pay gap
Women earn 94¢ for every $1 earned by men
Male income
$75,848
Female income
$71,440
Content manager gender ratio over time
This data breaks down the percentage of men and women in content manager positions over time. Currently, 50.9% of content managers are female.
Content manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 68.75% | 31.25% |
| 2011 | 68.43% | 31.57% |
| 2012 | 69.02% | 30.98% |
| 2013 | 68.95% | 31.05% |
| 2014 | 67.20% | 32.80% |
| 2015 | 66.75% | 33.25% |
| 2016 | 66.62% | 33.38% |
| 2017 | 65.62% | 34.38% |
| 2018 | 51.38% | 48.62% |
| 2019 | 50.29% | 49.71% |
| 2020 | 48.67% | 51.33% |
| 2021 | 49.06% | 50.94% |
Content manager related jobs gender ratio
We compared content managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Content Manager | 49% | 51% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Content manager demographics by race
The most common ethnicity among content managers is White, which makes up 74.6% of all content managers. Comparatively, 8.7% of content managers are Hispanic or Latino and 8.2% of content managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Content manager race
| Content manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Content manager race and ethnicity over time
See how content manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Content manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Content manager wage gap by race
According to our data, asian content managers have the highest average salary compared to other ethnicities. Black or african american content managers have the lowest average salary at $71,441.
| Ethnicity | Salary |
|---|---|
| Unknown | $75,444 |
| White | $75,087 |
| Black or African American | $71,441 |
| Asian | $82,907 |
| Hispanic or Latino | $74,815 |
Average content manager age
See how the average age of content managers varies based on ethnicity and gender.
Male
Female
Content manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Content manager age breakdown
The average age of content managers is 40+ years years old, representing 44% of the content manager population.
Content manager age breakdown
| Content Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Content manager educational attainment
The most common degree for content managers is bachelor's degree, with 77% of content managers earning that degree. The second and third most common degree levels are master's degree degree at 12% and master's degree degree at 7%.
- Bachelor's, 77%
- Master's, 12%
- Associate, 7%
- High School Diploma, 1%
- Other Degrees, 3%
Content managers by degree level
| Content manager degree | Percentages |
|---|---|
| Bachelor's | 77% |
| Master's | 12% |
| Associate | 7% |
| High School Diploma | 1% |
| Other Degrees | 3% |
Content manager jobs you might like
Content manager wage gap by degree level
According to the data, content managers with a Doctorate degree earn more than those without, at $92,912 annually. With a Master's degree, content managers earn a median annual income of $88,771 compared to $78,022 for content managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $88,771 |
| Bachelor's Degree | $78,022 |
| Doctorate Degree | $92,912 |
Content manager employment statistics
Most content managers work for a private in the technology industry.
Company size where content managers work
Below, you can see the size of companies where content managers work.
Content manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 7% |
| 50 - 100 employees | 11% |
| 100 - 500 employees | 18% |
| 500 - 1,000 employees | 8% |
| 1,000 - 10,000 employees | 22% |
| > 10,000 employees | 35% |
Content manager jobs by company type
Employees with the content manager job title have their preferences when it comes to working for a company. For instance, most content managers prefer to work at private companies over public companies.
Content manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 5% |
| Public | 39% |
| Private | 54% |
| Government | 2% |
Content manager jobs by industry
The most common industries for content managers are technology, media and professional.
Content manager industry statistics
| Industry | Percentages |
|---|---|
| Fortune 500 | 18% |
| Technology | 15% |
| Media | 13% |
| Professional | 8% |
| Retail | 8% |
| Internet | 5% |
| Finance | 5% |
| Manufacturing | 4% |
| Education | 4% |
| Telecommunication | 3% |
| Start-up | 3% |
| Non Profits | 3% |
| Hospitality | 2% |
| Health Care | 2% |
| Pharmaceutical | 1% |
| Government | 1% |
| Construction | 1% |
| Real Estate | 1% |
| Insurance | 1% |
Content manager turnover and employment statistics
Content manager unemployment rate over time
The unemployment rate for content managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Content manager unemployment rate by year
| Year | Content manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average content manager tenure
The average content manager stays at their job for 1-2 years, based on the 5,030 content managers resumes in Zippia's database.
Content manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 25% |
| 1-2 years | 35% |
| 3-4 years | 12% |
| 5-7 years | 17% |
| 8-10 years | 6% |
| 11+ years | 5% |
Content manager LGBT ratio compared to similar jobs
Review the percent of content managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Online Sales Manager | 7.25% | 90,927 |
| Advertising Campaign Manager | 9.54% | 6,505 |
| Content Manager | 9.86% | - |
| Planned Giving Officer | 16.11% | 55,918 |
Similar content manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Online Sales Manager | 7.25% | 90,927 |
| Advertising Campaign Manager | 9.54% | 6,505 |
| Planned Giving Officer | 16.11% | 55,918 |
Foreign languages spoken by content managers
The most common foreign language among content managers is Spanish at 45.5%. The second-most popular foreign language spoken is French at 14.2% and German is the third-most popular at 5.6%.
- Spanish, 45.5%
- French, 14.2%
- German, 5.6%
- Russian, 5.3%
- Mandarin, 4.3%
- Other, 25.1%
Content manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 45.5% |
| French | 14.2% |
| German | 5.6% |
| Russian | 5.3% |
| Mandarin | 4.3% |
| Other | 25.1% |
