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Content manager skills for your resume and career

Updated January 8, 2025

2 min read

Quoted experts

Joshua Abboud Ph.D.,

Joshua Abboud Ph.D.

Below we've compiled a list of the most critical content manager skills. We ranked the top skills for content managers based on the percentage of resumes they appeared on. For example, 8.5% of content manager resumes contained digital marketing as a skill. Continue reading to find out what skills a content manager needs to be successful in the workplace.

15 content manager skills for your resume and career

1. Digital Marketing

Here's how content managers use digital marketing:

Manage event calendar and work flow between Media department and Sports Marketing to execute digital marketing initiatives that enhance brand awareness.
Managed global business-to-business marketing and social media content for Microsoft Windows 7 Partner website and digital marketing channels.

2. Content Strategy

Here's how content managers use content strategy:

Provided guidance to subject matter experts on content strategy and usability.
Mastered the brand/content strategy by developing and implementing long-/short-term communication plans.

3. Content Creation

Here's how content managers use content creation:

Developed content requirements and standards used as guidelines for content creation.
Consolidated content creation processes across business units for efficiency and consistency.

4. Project Management

Here's how content managers use project management:

Created accurate and well organized documents describing Infrastructure Architecture, Project Management and Data Center Operations.
Developed and administered project plans and procedures, facilitated project management and perform business analysis.

5. Web Content

Here's how content managers use web content:

Worked in a secured federal environment providing web content management, usability, and business process analysis services.
Provided online marketing/web content management and support for a magazine serving the global semiconductor industry.

6. Content Development

Content development refers to how users receive knowledgeable fillings obtained through extensive research, editing, and manipulations of the content to suit their needs.

Here's how content managers use content development:

Promoted to establish e-commerce content marketing and management program to develop effective content development and increase product sales.
Developed a comprehensive editorial calendar for content hub and managed content development from inception to publication.

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7. WordPress

Here's how content managers use wordpress:

Transferred branding design elements into new WordPress platform using graphical design software without losing integrity of original design.
Web management responsibilities included WordPress and basic HTML.

8. Digital Content

Here's how content managers use digital content:

Spearheaded end-to-end digital content production and international content marketing process for global distribution via mobile devices and online services.
Worked directly with online sales department to identify and develop compelling digital content features to offer potential sponsors.

9. Facebook

Here's how content managers use facebook:

Identify opportunities on different social media sites like Twitter and Facebook and cultivate relationships with bloggers and other related marketing teams.
Managed content in website and social media platforms, steering toward an interactive and educational user experience on Facebook and Twitter

10. Video Content

Here's how content managers use video content:

Account Manager for top Cable Networks and MVPD's helping to facilitate delivery of Metadata, Video Content and Poster Art.
Manage all company media assets as well as Smith family photographer for all projects requested; also providing video content production

11. Client Facing

Here's how content managers use client facing:

Acknowledged as client facing data expert.
Led interaction between tax, product management and the development team on improvement of internal tools and external client facing products.

12. PowerPoint

Here's how content managers use powerpoint:

Edited footage for a final international expo PowerPoint presentation
Edited and revised PowerPoint presentations aimed at potentialclients.

13. Content Marketing

Here's how content managers use content marketing:

Conceptualized content marketing campaigns to increase community engagement and call to action results.
Collaborated with content marketing strategists to manage client relationships and identify sales opportunities.

14. Content Calendar

Here's how content managers use content calendar:

Created and adhered to content calendars, in addition maintained editorial standards of quality and accuracy.
Develop and regulated content calendar to ensure publishing regularly.

15. HTML

Here's how content managers use html:

Created and modified HTML code as needed to prepare and format content for use within the web-based GAAIT platform.
Designed and implemented HTML templates for Contact - for both daily news releases and the bi-annual print publication.

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What skills help Content Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What hard/technical skills are most important for content managers?

Joshua Abboud Ph.D.

Associate Professor, Director of Bachelor of Liberal Studies, University of Kentucky

I mentioned developing unique research skills as an important part of your resume, but to me, it is the single most important hard skill for a content writer. You often won't have a lot of time and will have to start a project from scratch. Moving from general information to more specific sources and knowing how and when to do this will make you stand out as a writer who has important things to say. You have to think of your writing as always persuasive, no matter what you are working on. You are telling a story, and you have a specific audience that needs to hear that story. The more specific you can make that story, the better your information and the more unique your approach to the topic will be. Make your writing stand out.

The second is probably the ability to edit your work. I teach many students who tell me they aren't very good at editing their own work. Most likely, it is because they don't like to read their own work. Become a fan of writing; what I mean by that is read writing for the writing itself. Develop a sense for the style of other writers, but most of all, enjoy your own writing. Read your own writing, silently and out loud. Listen to how it sounds, your word choices, your rhythm, the cadence. When something sounds off, you will be able to revise it. Editing does not just mean typos or grammar mechanics (although, it is definitely that as well). This all leads back to developing your own style and brand of writing.

What skills stand out on content manager resumes?

Joshua Abboud Ph.D.

Associate Professor, Director of Bachelor of Liberal Studies, University of Kentucky

I think that skills that stand out on resumes are going to be those that make you unique. In other words, skills that you have been able to make your own and that blur the boundary between technical and soft skills. For example, every content writer needs to be able to have solid research abilities. However, the writer who can leverage different research sources will adapt to the various jobs a content writer may be asked to do. So, not only do you have experience with using digital archives to research your topics, but you talk to people or businesses, you go out and show you have an interest in your task beyond getting a job done. Just as the jobs you accept will determine what kind of writing you do, how you approach your jobs will establish your writing brand. That brand is your writing ethos and will give a potential employer an idea of the type of writer you are. That means that originality or creativity might be important, even if they aren't necessarily the kind of skill that immediately comes to mind on resumes. But you should use your resume as a space to tell the story of your writing ethos, your style, your unique approach.

What content manager skills would you recommend for someone trying to advance their career?

Doris Frye

Senior Instructor, University of South Alabama

Employers consistently tell us that effective communication is both a skill in high demand and one that is often lacking in employees. English majors enter the workforce with exceptional communication and critical thinking skills that are already valued. With the explosion of A.I., these skills will become even more important; English majors' facility with language will become all the more essential. The ability to adapt and respond to A.I. tools will be essential going forward for those with English degrees.

What soft skills should all content managers possess?

Dr. Richard Conde Ph.D.

Assistant Professor, University of Houston - Downtown

The need for soft skills are consistent through time. With our societal focus on social media, texting, emojis, etc. It appears to me companies are looking for the following:

- Active listening skills

- Willingness to be self-reflective and accept feedback

- Accept different perspectives. The collision of ideas creates knowledge

- Communicate to the listener (at their level). Flex communicators

- Cultural intelligence. Demographics changes will require better understanding of team member's, boss', customer's, etc. cultural context

Do you want to know more?

List of content manager skills to add to your resume

The most important skills for a content manager resume and required skills for a content manager to have include:

Digital Marketing
Content Strategy
Content Creation
Project Management
Web Content
Content Development
WordPress
Digital Content
Facebook
Video Content
Client Facing
PowerPoint
Content Marketing
Content Calendar
HTML
Blog Posts

Editorial Calendar
User Experience
Subject Matter Experts
Google Analytics
Technical Support
Data Analysis
Content Management System
Email Marketing
Twitter
Instagram
Email Campaigns
Marketing Campaigns
SharePoint
Press Releases
CSS
Media Management

Graphic Design
YouTube
Search Engine Optimization
Linkedin
Training Materials
Copywriting
Social Media Management
Search Engine Marketing
Story Development
QA
Editorial Content
B Testing
JavaScript
Content Writing
SQL
Web Pages

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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