What does a content manager do?
A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.
Content manager responsibilities
Here are examples of responsibilities from real content manager resumes:
- Manage social media, blogging, SEO strategy, and outreach.
- Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
- Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
- Manage social media marketing, including Instagram
- Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
- Web management responsibilities include WordPress and basic HTML.
- Develop a content audit for a pet website
- Develop tabs with rollover effect using JavaScript plus other effects.
- Establish instagram account by setting up effective social campaigns through events.
- Introduce actionable KPIs, analytics, and metrics to quantitatively track project progress.
- Create Eloqua and Salesforce forms and reports that require integration into the website.
- Work with a team to design the website and closely work with HTML and WebMarketing tools.
- Refine and own responsibility for metrics, KPIs, and unit economics specific to content production efforts.
- Aid in developer and design meetings to migrate all of DOJ website s to the Drupal platform.
- Slide show/movie creations, update images for website, photography for need assignments to capture NEC events.
Content manager skills and personality traits
We calculated that 9% of Content Managers are proficient in Digital Marketing, Content Strategy, and Content Creation. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.
We break down the percentage of Content Managers that have these skills listed on their resume here:
- Digital Marketing, 9%
Manage event calendar and work flow between Media department and Sports Marketing to execute digital marketing initiatives that enhance brand awareness.
- Content Strategy, 7%
Provided guidance to subject matter experts on content strategy and usability.
- Content Creation, 6%
Developed content requirements and standards used as guidelines for content creation.
- Project Management, 6%
Created accurate and well organized documents describing Infrastructure Architecture, Project Management and Data Center Operations.
- Web Content, 6%
Worked in a secured federal environment providing web content management, usability, and business process analysis services.
- Content Development, 4%
Promoted to establish e-commerce content marketing and management program to develop effective content development and increase product sales.
Common skills that a content manager uses to do their job include "digital marketing," "content strategy," and "content creation." You can find details on the most important content manager responsibilities below.
Creativity. The most essential soft skill for a content manager to carry out their responsibilities is creativity. This skill is important for the role because "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Additionally, a content manager resume shows how their duties depend on creativity: "provided oversight for the creation and ingestion of new video content for a majority of getty images creative content distribution. "
Organizational skills. Many content manager duties rely on organizational skills. "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.," so a content manager will need this skill often in their role. This resume example is just one of many ways content manager responsibilities rely on organizational skills: "developed a functional editorial/content calendar to be shared with organizational stakeholders. "
Analytical skills. This is an important skill for content managers to perform their duties. For an example of how content manager responsibilities depend on this skill, consider that "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of a content manager: "analyze and implement improvements to user experience and website performance based on analytics and user feedback. ".
Communication skills. content manager responsibilities often require "communication skills." The duties that rely on this skill are shown by the fact that "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." This resume example shows what content managers do with communication skills on a typical day: "managed content development and dissemination of communications in preparation for all scientific meetings. "
The three companies that hire the most content managers are:
- Cengage Learning136 content managers jobs
- Meta56 content managers jobs
- Sutherland49 content managers jobs
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Compare different content managers
Content manager vs. Digital marketing manager
As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.
There are some key differences in the responsibilities of each position. For example, content manager responsibilities require skills like "facebook," "video content," "powerpoint," and "content calendar." Meanwhile a typical digital marketing manager has skills in areas such as "kpis," "crm," "a/b," and "digital transformation." This difference in skills reveals the differences in what each career does.
Digital marketing managers tend to reach similar levels of education than content managers. In fact, digital marketing managers are 2.7% more likely to graduate with a Master's Degree and 0.5% less likely to have a Doctoral Degree.Content manager vs. Content specialist
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that content manager responsibilities requires skills like "client facing," "content calendar," "editorial calendar," and "strong project management." But a content specialist might use other skills in their typical duties, such as, "customer service," "proofreading," "professional development," and "style guides."
Content specialists may earn a lower salary than content managers, but content specialists earn the most pay in the health care industry with an average salary of $69,943. On the other hand, content managers receive higher pay in the technology industry, where they earn an average salary of $86,931.content specialists earn similar levels of education than content managers in general. They're 0.7% more likely to graduate with a Master's Degree and 0.5% more likely to earn a Doctoral Degree.Content manager vs. Marketing account manager
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from content manager resumes include skills like "content strategy," "content creation," "web content," and "content development," whereas a marketing account manager is more likely to list skills in "account management," "integrated marketing," "salesforce," and "business objectives. "
Marketing account managers earn the best pay in the energy industry, where they command an average salary of $72,442. Content managers earn the highest pay from the technology industry, with an average salary of $86,931.marketing account managers typically earn similar educational levels compared to content managers. Specifically, they're 1.8% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.Content manager vs. Marketing manager
Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.
Types of content manager
Updated January 8, 2025
