What Does a Content Manager Do?

In this section, we compare the average content manager annual salary with that of a digital marketing manager. Typically, digital marketing managers earn a $24,439 higher salary than content managers earn annually.

Even though content managers and digital marketing managers have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require digital marketing, content strategy, and content creation in the day-to-day roles.

There are some key differences in responsibilities as well. For example, a content manager responsibilities require skills like "facebook," "video content," "powerpoint," and "content calendar." Meanwhile a typical digital marketing manager has skills in areas such as "kpis," "crm," "a/b," and "digital transformation." This difference in skills reveals how truly different these two careers really are.

Digital marketing managers tend to reach similar levels of education than content managers. In fact, digital marketing managers are 2.7% more likely to graduate with a Master's Degree and 0.5% less likely to have a Doctoral Degree.

The next role we're going to look at is the content specialist profession. Typically, this position earns a lower pay. In fact, they earn a $9,106 lower salary than content managers per year.

Not everything about these jobs is different. Take their skills, for example. Content managers and content specialists both include similar skills like "digital marketing," "content strategy," and "content creation" on their resumes.

While some skills are similar in these professions, other skills aren't so similar. For example, several resumes showed us that content manager responsibilities requires skills like "client facing," "content calendar," "editorial calendar," and "strong project management." But a content specialist might use skills, such as, "customer service," "proofreading," "professional development," and "style guides."

Content specialists may earn a lower salary than content managers, but content specialists earn the most pay in the health care industry with an average salary of $69,943. On the other side of things, content managers receive higher paychecks in the technology industry where they earn an average of $86,931.

On the topic of education, content specialists earn similar levels of education than content managers. In general, they're 0.7% more likely to graduate with a Master's Degree and 0.5% more likely to earn a Doctoral Degree.

Let's now take a look at the marketing account manager profession. On average, these workers make lower salaries than content managers with a $7,141 difference per year.

While looking through the resumes of several content managers and marketing account managers we discovered that both professions have similar skills. These similarities include skills such as "digital marketing," "project management," and "facebook," but they differ when it comes to other required skills.

Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from content manager resumes include skills like "content strategy," "content creation," "web content," and "content development," whereas a marketing account manager might be skilled in "account management," "integrated marketing," "salesforce," and "business objectives. "

Interestingly enough, marketing account managers earn the most pay in the energy industry, where they command an average salary of $72,442. As mentioned previously, content managers highest annual salary comes from the technology industry with an average salary of $86,931.

Marketing account managers are known to earn similar educational levels when compared to content managers. Additionally, they're 1.8% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.

Now, we'll look at marketing managers, who generally average a higher pay when compared to content managers annual salary. In fact, the difference is about $29,426 per year.

According to resumes from both content managers and marketing managers, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "digital marketing," "content creation," and "project management. "

Each job requires different skills like "content strategy," "wordpress," "digital content," and "video content," which might show up on a content manager resume. Whereas marketing manager might include skills like "integrated marketing," "crm," "customer service," and "market research."

In general, marketing managers make a higher salary in the technology industry with an average of $115,553. The highest content manager annual salary stems from the technology industry.

The average resume of marketing managers showed that they earn similar levels of education to content managers. So much so that the likelihood of them earning a Master's Degree is 0.9% more. Additionally, they're less likely to earn a Doctoral Degree by 0.3%.