A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.

Content Manager Responsibilities

Here are examples of responsibilities from real content manager resumes representing typical tasks they are likely to perform in their roles.

  • Manage social media, blogging, SEO strategy, and outreach.
  • Assign stories to freelancers and manage that editorial process, including optimizing original content for SEO.
  • Manage, coordinate, and confirm all content updates in the content management system including UI messaging and user assistance.
  • Manage social media marketing, including Instagram
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Web management responsibilities include WordPress and basic HTML.
  • Develop a content audit for a pet website
  • Develop tabs with rollover effect using JavaScript plus other effects.
  • Establish instagram account by setting up effective social campaigns through events.
  • Introduce actionable KPIs, analytics, and metrics to quantitatively track project progress.
  • Create Eloqua and Salesforce forms and reports that require integration into the website.
  • Work with a team to design the website and closely work with HTML and WebMarketing tools.
  • Refine and own responsibility for metrics, KPIs, and unit economics specific to content production efforts.
  • Aid in developer and design meetings to migrate all of DOJ website s to the Drupal platform.
  • Slide show/movie creations, update images for website, photography for need assignments to capture NEC events.

Content Manager Skills and Personality Traits

We calculated that 9% of Content Managers are proficient in Digital Marketing, Content Strategy, and Content Creation. They’re also known for soft skills such as Creativity, Organizational skills, and Analytical skills.

We break down the percentage of Content Managers that have these skills listed on their resume here:

  • Digital Marketing, 9%

    Manage event calendar and work flow between Media department and Sports Marketing to execute digital marketing initiatives that enhance brand awareness.

  • Content Strategy, 7%

    Provided guidance to subject matter experts on content strategy and usability.

  • Content Creation, 6%

    Developed content requirements and standards used as guidelines for content creation.

  • Project Management, 6%

    Created accurate and well organized documents describing Infrastructure Architecture, Project Management and Data Center Operations.

  • Web Content, 6%

    Worked in a secured federal environment providing web content management, usability, and business process analysis services.

  • Content Development, 4%

    Promoted to establish e-commerce content marketing and management program to develop effective content development and increase product sales.

Some of the skills we found on content manager resumes included "digital marketing," "content strategy," and "content creation." We have detailed the most important content manager responsibilities below.

  • The most important skills for a content manager to have in this position are creativity. In this excerpt that we gathered from a content manager resume, you'll understand why: "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." According to resumes we found, creativity can be used by a content manager in order to "provided oversight for the creation and ingestion of new video content for a majority of getty images creative content distribution. "
  • While it may not be the most important skill, we found that many content manager duties rely on organizational skills. This example from a content manager explains why: "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This resume example is just one of many ways content managers are able to utilize organizational skills: "developed a functional editorial/content calendar to be shared with organizational stakeholders. "
  • Analytical skills is also an important skill for content managers to have. This example of how content managers use this skill comes from a content manager resume, "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." Read this excerpt from a resume to understand how vital it is to their everyday roles and responsibilities, "analyze and implement improvements to user experience and website performance based on analytics and user feedback. "
  • A content manager responsibilities sometimes require "communication skills." The responsibilities that rely on this skills are shown by this resume excerpt: "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process" This resume example shows how this skill is used by content managers: "managed content development and dissemination of communications in preparation for all scientific meetings. "
  • See the full list of content manager skills.

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    What Digital Marketing Managers Do

    As the digital marketing manager, you are responsible for managing the various aspects of your company's digital marketing plan and strategy. It is your job to develop, implement, and manage marketing campaigns that promote the company's products and services. Other duties and responsibilities include driving brand awareness, identifying and evaluating new digital technologies, and driving website traffic. You are also expected to drive relevant costumers to improve brand trust and recognition and coordinate with public relations and print marketing teams to ensure consistent and focused marketing objectives.

    In this section, we compare the average content manager annual salary with that of a digital marketing manager. Typically, digital marketing managers earn a $24,439 higher salary than content managers earn annually.

    Even though content managers and digital marketing managers have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require digital marketing, content strategy, and content creation in the day-to-day roles.

    There are some key differences in responsibilities as well. For example, a content manager responsibilities require skills like "facebook," "video content," "powerpoint," and "content calendar." Meanwhile a typical digital marketing manager has skills in areas such as "kpis," "crm," "a/b," and "digital transformation." This difference in skills reveals how truly different these two careers really are.

    Digital marketing managers tend to reach similar levels of education than content managers. In fact, digital marketing managers are 2.7% more likely to graduate with a Master's Degree and 0.5% less likely to have a Doctoral Degree.

    What Are The Duties Of a Content Specialist?

    A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.

    The next role we're going to look at is the content specialist profession. Typically, this position earns a lower pay. In fact, they earn a $9,106 lower salary than content managers per year.

    Not everything about these jobs is different. Take their skills, for example. Content managers and content specialists both include similar skills like "digital marketing," "content strategy," and "content creation" on their resumes.

    While some skills are similar in these professions, other skills aren't so similar. For example, several resumes showed us that content manager responsibilities requires skills like "client facing," "content calendar," "editorial calendar," and "strong project management." But a content specialist might use skills, such as, "customer service," "proofreading," "professional development," and "style guides."

    Content specialists may earn a lower salary than content managers, but content specialists earn the most pay in the health care industry with an average salary of $69,943. On the other side of things, content managers receive higher paychecks in the technology industry where they earn an average of $86,931.

    On the topic of education, content specialists earn similar levels of education than content managers. In general, they're 0.7% more likely to graduate with a Master's Degree and 0.5% more likely to earn a Doctoral Degree.

    How a Marketing Account Manager Compares

    A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.

    Let's now take a look at the marketing account manager profession. On average, these workers make lower salaries than content managers with a $7,141 difference per year.

    While looking through the resumes of several content managers and marketing account managers we discovered that both professions have similar skills. These similarities include skills such as "digital marketing," "project management," and "facebook," but they differ when it comes to other required skills.

    Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from content manager resumes include skills like "content strategy," "content creation," "web content," and "content development," whereas a marketing account manager might be skilled in "account management," "integrated marketing," "salesforce," and "business objectives. "

    Interestingly enough, marketing account managers earn the most pay in the energy industry, where they command an average salary of $72,442. As mentioned previously, content managers highest annual salary comes from the technology industry with an average salary of $86,931.

    Marketing account managers are known to earn similar educational levels when compared to content managers. Additionally, they're 1.8% less likely to graduate with a Master's Degree, and 0.3% less likely to earn a Doctoral Degree.

    Description Of a Marketing Manager

    Marketing managers are experienced employees who oversee the marketing department of the organization. They manage activities such as marketing campaigns, social media postings, company branding, and other strategic marketing activities. They provide strategic direction and come up with departmental goals. They also provide proper training for employees in the department to ensure that they have a deep understanding of its marketing tools. Marketing managers should be creative, should have good interpersonal skills, and should be flexible.

    Now, we'll look at marketing managers, who generally average a higher pay when compared to content managers annual salary. In fact, the difference is about $29,426 per year.

    According to resumes from both content managers and marketing managers, some of the skills necessary to complete the responsibilities of each role are similar. These skills include "digital marketing," "content creation," and "project management. "

    Each job requires different skills like "content strategy," "wordpress," "digital content," and "video content," which might show up on a content manager resume. Whereas marketing manager might include skills like "integrated marketing," "crm," "customer service," and "market research."

    In general, marketing managers make a higher salary in the technology industry with an average of $115,553. The highest content manager annual salary stems from the technology industry.

    The average resume of marketing managers showed that they earn similar levels of education to content managers. So much so that the likelihood of them earning a Master's Degree is 0.9% more. Additionally, they're less likely to earn a Doctoral Degree by 0.3%.

    What a Content Manager Does FAQs

    What Makes A Good Content Manager?

    What makes a good content manager is strong written and oral communication skills. In addition to these skills, they should also have highly developed business acumen and problem-solving skills.

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