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Become A Content Marketing Manager

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Working As A Content Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $78,626

    Average Salary

What Does A Content Marketing Manager Do

Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.

Duties

Advertising, promotions, and marketing managers typically do the following:

  • Work with department heads or staff to discuss topics such as budgets and contracts, marketing plans, and the selection of advertising media
  • Plan promotional campaigns such as contests, coupons, or giveaways
  • Plan advertising campaigns, including which media to advertise in, such as radio, television, print, online media, and billboards
  • Negotiate advertising contracts
  • Evaluate the look and feel of websites used in campaigns or layouts, which are sketches or plans for an advertisement
  • Initiate market research studies and analyze their findings to understand customer and market opportunities for businesses
  • Develop pricing strategies for products or services marketed to the target customers of a firm
  • Meet with clients to provide marketing or technical advice
  • Direct the hiring of advertising, promotions, and marketing staff and oversee their daily activities

Advertising managers create interest among potential buyers of a product or service. They do this for a department, for an entire organization, or on a project basis (referred to as an account). Advertising managers work in advertising agencies that put together advertising campaigns for clients, in media firms that sell advertising space or time, and in organizations that advertise heavily.

Advertising managers work with sales staff and others to generate ideas for an advertising campaign. They oversee the staff that develops the advertising. They work with the finance department to prepare a budget and cost estimates for the campaign.

Often, advertising managers serve as liaisons between the client and the advertising or promotion agency that develops and places the ads. In larger organizations with extensive advertising departments, different advertising managers may oversee in-house accounts and creative and media services departments.

In addition, some advertising managers specialize in a particular field or type of advertising. For example, media directors determine the way in which an advertising campaign reaches customers. They can use any or all of various media, including radio, television, newspapers, magazines, the Internet, and outdoor signs. 

Advertising managers known as account executives manage clients’ accounts, but they are not responsible for developing or supervising the creation or presentation of advertising. That task becomes the work of the creative services department.

Promotions managers direct programs that combine advertising with purchasing incentives to increase sales. Often, the programs use direct mail, inserts in newspapers, Internet advertisements, in-store displays, product endorsements, or special events to target customers. Purchasing incentives may include discounts, samples, gifts, rebates, coupons, sweepstakes, or contests.

Marketing managers estimate the demand for products and services that an organization and its competitors offer. They identify potential markets for the organization’s products.

Marketing managers also develop pricing strategies to help organizations maximize their profits and market share while ensuring that the organizations’ customers are satisfied. They work with sales, public relations, and product development staff.

For example, a marketing manager may monitor trends that indicate the need for a new product or service. Then he or she oversees the development of that product or service. For more information on sales or public relations, see the profiles on sales managers, public relations and fundraising managers, public relations specialists, and market research analysts.

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How To Become A Content Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Content Marketing Manager jobs

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Average Length of Employment
Marketing Director 3.1 years
Marketing Manager 3.1 years
New Media Manager 2.6 years
Marketing Officer 2.5 years
Marketing Lead 2.4 years
Head Of Marketing 2.3 years
Content Director 2.3 years
Content Producer 2.1 years
Content Manager 2.0 years
Content Strategist 1.8 years
Digital Strategist 1.6 years
Top Employers Before
Editor 6.5%
Internship 4.1%
Web Editor 3.3%
Manager 3.3%
Top Employers After
Consultant 5.7%

Content Marketing Manager Demographics

Gender

Female

54.3%

Male

42.1%

Unknown

3.6%
Ethnicity

White

77.0%

Hispanic or Latino

10.9%

Asian

9.0%

Unknown

2.3%

Black or African American

0.9%
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Languages Spoken

French

17.6%

Spanish

17.6%

Portuguese

11.8%

Chinese

11.8%

Korean

11.8%

Indonesian

5.9%

Hebrew

5.9%

Mandarin

5.9%

Hindi

5.9%

Russian

5.9%
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Content Marketing Manager Education

Schools

New York University

10.4%

Emerson College

9.0%

San Jose State University

7.5%

University of Miami

6.0%

University of Pittsburgh -

6.0%

San Diego State University

6.0%

University of North Carolina at Chapel Hill

6.0%

Austin Peay State University

4.5%

Columbia College Chicago

4.5%

Pennsylvania State University

4.5%

DePaul University

4.5%

University of Virginia

4.5%

Ball State University

4.5%

University of Maryland - College Park

4.5%

Syracuse University

3.0%

University of Florida

3.0%

Washington State University

3.0%

University of Houston

3.0%

Ohio University -

3.0%

University of Wisconsin - La Crosse

3.0%
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Majors

Marketing

18.6%

Business

14.0%

English

13.6%

Communication

11.8%

Journalism

9.0%

Writing

5.9%

Psychology

4.5%

Public Relations

4.1%

Journalism And Mass Communications

3.2%

Photography

2.3%

Biology

1.8%

International Relations

1.8%

Graphic Design

1.8%

Publishing

1.4%

Specialized Sales And Merchandising

1.4%

Agricultural Public Services

1.4%

Sociology

0.9%

International Business

0.9%

Entertainment Business

0.9%

Literature

0.9%
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Degrees

Bachelors

62.9%

Masters

22.5%

Other

8.4%

Certificate

4.0%

Doctorate

1.5%

Associate

0.7%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Content Marketing Manager Salaries

Job Title Company Location Start Date Salary
Senior Content Marketing Manager Microsoft Corporation San Francisco, CA May 30, 2016 $152,500
Marketing Content Manager Apple Inc. Cupertino, CA Jun 02, 2014 $115,000 -
$135,000
Content Marketing Manager Scryer, Inc. New York, NY May 04, 2015 $95,000
Content Marketing Manager Campaign Monitor, Inc. San Francisco, CA Sep 14, 2015 $90,106 -
$100,000
Artist & Content Marketing Manager C3 Presents LLC New York, NY Sep 05, 2015 $86,070
Content Marketing Manager Arenanet LLC Bellevue, WA Jul 29, 2016 $77,251
Content Marketing Manager Message Systems Inc. San Francisco, CA Sep 21, 2012 $72,000
Marketing Content Manager Honeybook, Inc. San Francisco, CA Aug 30, 2016 $70,096 -
$80,000
Content Marketing Manager and Editor Complex Media, Inc. New York, NY Oct 11, 2016 $66,000
Content Marketing Manager Arenanet, LLC Bellevue, WA Aug 09, 2016 $65,650
Artist & Content Marketing Manager C3 Presents LLC Austin, TX Sep 05, 2015 $65,000
Content Marketing Manager IBM Corporation Austin, TX Jul 22, 2016 $60,258 -
$120,000
Content Marketing Manager and Editor Complex Media, Inc. New York, NY Nov 10, 2014 $60,000
Marketing Manager Online Content Penton Learning Systems, LLC New York, NY Oct 01, 2012 $57,500
Marketing Manager Online Content Penton Learning Systems, LLC New York, NY Oct 01, 2010 $57,500

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Top Skills for A Content Marketing Manager

WebContentSEOEmailCampaignsFacebookTwitterContentStrategyVideoContentBlogPostsSearchEngineContentCreationPressReleasesLinkedinContentManagementSystemContentDevelopmentEditorialCalendarDigitalContentInstagramYoutubeNewContentProjectManagement

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Top Content Marketing Manager Skills

  1. Web Content
  2. SEO
  3. Email Campaigns
You can check out examples of real life uses of top skills on resumes here:
  • Facilitated relationships with external agencies for the creation of social assets, website design and web content.
  • Led a team of 2-6 international freelancers on SEO, content marketing, and web development tasks.
  • Engaged consumers by managing and communicating as a representative for social media communications such as Facebook and Twitter.
  • Increased traffic from Twitter to blog by 80% using a messaging campaign.
  • Assisted with content strategy/selection and provided PR with promotional assets.

Top Content Marketing Manager Employers

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Content Marketing Manager Videos

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

FUNNEL Speaker Lucy Dawson, Content Marketing Manager at Lloyd's of London

A Day In The Life: Marketing Manager

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