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Working as a Content Marketing Manager

There is more than meets the eye when it comes to being a content marketing manager. For example, did you know that they make an average of $39.42 an hour? That's $81,995 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Content Marketing Manager Do

There are certain skills that many content marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, critical-thinking skills and creativity.

When it comes to the most important skills required to be a content marketing manager, we found that a lot of resumes listed 26.5% of content marketing managers included content marketing, while 11.5% of resumes included web content, and 8.6% of resumes included project management. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the content marketing manager job title. But what industry to start with? Most content marketing managers actually find jobs in the technology and retail industries.

How To Become a Content Marketing Manager

If you're interested in becoming a content marketing manager, one of the first things to consider is how much education you need. We've determined that 63.7% of content marketing managers have a bachelor's degree. In terms of higher education levels, we found that 26.1% of content marketing managers have master's degrees. Even though most content marketing managers have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a content marketing manager. When we researched the most common majors for a content marketing manager, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on content marketing manager resumes include associate degree degrees or high school diploma degrees.

You may find that experience in other jobs will help you become a content marketing manager. In fact, many content marketing manager jobs require experience in a role such as marketing manager. Meanwhile, many content marketing managers also have previous career experience in roles such as marketing internship or writer and editor.

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Average Salary$81,995
Job Growth Rate8%

Content Marketing Manager Jobs

Content Marketing Manager Career Paths

Top Careers Before Content Marketing Manager

Top Careers After Content Marketing Manager

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Average Salary for a Content Marketing Manager

Content Marketing Managers in America make an average salary of $81,995 per year or $39 per hour. The top 10 percent makes over $117,000 per year, while the bottom 10 percent under $57,000 per year.
Average Salary
$81,995

Best Paying Cities

City
Average Salary
San Francisco, CA
Salary Range76k - 138k$103k$102,893
Charleston, WV
Salary Range68k - 118k$90k$90,269
Eagan, MN
Salary Range68k - 117k$90k$89,737
Stamford, CT
Salary Range65k - 114k$87k$86,653
New York, NY
Salary Range64k - 113k$85k$85,474
Seattle, WA
Salary Range63k - 108k$83k$83,296
$39k
$138k

Recently Added Salaries

Job TitleCompanyCompanyStart DateSalary
Marketing Content Manager
Marketing Content Manager
Robert Half
Robert Half
10/14/2020
10/14/2020
$52,17510/14/2020
$52,175
Content Marketing Manager
Content Marketing Manager
Management Decisions, Inc.
Management Decisions, Inc.
08/28/2020
08/28/2020
$98,08908/28/2020
$98,089
Content Marketing Manager
Content Marketing Manager
Randstad
Randstad
06/23/2020
06/23/2020
$65,00006/23/2020
$65,000
Marketing Content Manager
Marketing Content Manager
Robert Half
Robert Half
05/15/2020
05/15/2020
$80,00005/15/2020
$80,000
Inbound Content Marketing Manager
Inbound Content Marketing Manager
Palo Alto Software
Palo Alto Software
03/01/2020
03/01/2020
$70,00003/01/2020
$70,000
See More Recent Salaries

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Content Marketing Manager Demographics

Gender

female

54.8 %

male

39.4 %

unknown

5.8 %

Ethnicity

White

74.8 %

Hispanic or Latino

11.0 %

Asian

7.4 %

Foreign Languages Spoken

Spanish

36.6 %

French

17.1 %

Portuguese

4.9 %
See More Demographics

Content Marketing Manager Education

Majors

Marketing
17.9 %
Business
14.3 %

Degrees

Bachelors

63.7 %

Masters

26.1 %

Certificate

5.5 %

Top Colleges for Content Marketing Managers

1. University of Georgia

Athens, GA

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN

In-State Tuition
$14,760
Enrollment
31,451

4. University of Texas at Austin

Austin, TX

In-State Tuition
$10,610
Enrollment
40,329

5. University of Southern California

Los Angeles, CA

In-State Tuition
$56,225
Enrollment
19,548

6. Howard University

Washington, DC

In-State Tuition
$26,756
Enrollment
6,166

7. Northwestern University

Evanston, IL

In-State Tuition
$54,568
Enrollment
8,451

8. Ohio State University

Columbus, OH

In-State Tuition
$10,726
Enrollment
45,769

9. San Diego State University

San Diego, CA

In-State Tuition
$7,488
Enrollment
30,018

10. University of Maryland - College Park

College Park, MD

In-State Tuition
$10,595
Enrollment
30,184
See More Education Info

Entry Level Jobs For Becoming A Content Marketing Manager

Job type you want
Full Time
Part Time
Internship
Temporary

Top Skills For a Content Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 26.5% of content marketing managers listed content marketing on their resume, but soft skills such as analytical skills and critical-thinking skills are important as well.

Best States For a Content Marketing Manager

Some places are better than others when it comes to starting a career as a content marketing manager. The best states for people in this position are Rhode Island, California, West Virginia, and Minnesota. Content marketing managers make the most in Rhode Island with an average salary of $95,105. Whereas in California and West Virginia, they would average $93,008 and $92,921, respectively. While content marketing managers would only make an average of $89,694 in Minnesota, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Content Marketing Manager Jobs:
150
Highest 10% Earn:
$155,000
Location Quotient:
1.48
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. California

Total Content Marketing Manager Jobs:
6,634
Highest 10% Earn:
$161,000
Location Quotient:
1.8
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Content Marketing Manager Jobs:
1,086
Highest 10% Earn:
$149,000
Location Quotient:
1.23
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Content Marketing Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ content marketing managers and discovered their number of content marketing manager opportunities and average salary. Through our research, we concluded that IBM was the best, especially with an average salary of $94,835. Microsoft follows up with an average salary of $113,805, and then comes Robert Half International with an average of $45,832. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a content marketing manager. The employers include Vmware, Dell, and Veeva Systems

1. IBM
4.8
Avg. Salary: 
$94,835
Content Marketing Managers Hired: 
11+
2. Microsoft
4.9
Avg. Salary: 
$113,805
Content Marketing Managers Hired: 
9+
3. Robert Half International
4.5
Avg. Salary: 
$45,832
Content Marketing Managers Hired: 
8+
4. Netflix
4.9
Avg. Salary: 
$55,631
Content Marketing Managers Hired: 
4+
5. Sears Holdings
3.8
Avg. Salary: 
$37,252
Content Marketing Managers Hired: 
4+
6. SAP
4.6
Avg. Salary: 
$99,843
Content Marketing Managers Hired: 
4+

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Recently Added Content Marketing Manager Jobs

Updated October 2, 2020