What is a Content Marketing Manager?

The role of a Content Marketing Manager is to help grow and sustain user interaction of websites and social media, and generally to raise brand awareness and better the public image of the company.

Ultimately, their job is to create, either directly or indirectly, content which is shareable and which will get people interested in the company and their products and services, and will help garner brand loyalty in consumers and thus raise profit, sales, and brand promotion. They are also in charge of creating strategies for social media and the web, which must be made carefully for every project, every product, every company. They often manage entire teams of marketing and advertising specialists and content creators, artists, and writers.

A person hoping to begin working as a Content Marketing Manager will usually need at least a Bachelor's degree in Marketing, Public Relations, or a similar field, though experience and visible results from past projects may be enough. Previous experience and excellent understanding of social media, online communities, software such as Google Analytics, with communication, and with the analysis of user engagement are all key for this job.

What Does a Content Marketing Manager Do

There are certain skills that many content marketing managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed creativity, interpersonal skills and organizational skills.

Learn more about what a Content Marketing Manager does

How To Become a Content Marketing Manager

If you're interested in becoming a content marketing manager, one of the first things to consider is how much education you need. We've determined that 81.3% of content marketing managers have a bachelor's degree. In terms of higher education levels, we found that 13.5% of content marketing managers have master's degrees. Even though most content marketing managers have a college degree, it's impossible to become one with only a high school degree or GED.

Learn More About How To Become a Content Marketing Manager

Content Marketing Manager Job Description

A content marketing manager is responsible for the production and use of content for the purposes of promoting the company's brand, often online. Their duties include managing teams of designers and marketing personnel and building and implementing marketing strategies.

Learn more about Content Marketing Manager Job Description
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Content Marketing Manager Career Paths

As you move along in your career, you may start taking on more responsibilities or notice that you've taken on a leadership role. Using our career map, a content marketing manager can determine their career goals through the career progression. For example, they could start out with a role such as marketing director, progress to a title such as director of digital marketing and then eventually end up with the title director of digital marketing.

Content Marketing Manager

Top Careers Before Content Marketing Manager

Marketing Manager(89,627 Jobs)
11.3 %
Marketing Internship(122,135 Jobs)
8.4 %
Writer And Editor(14,865 Jobs)
7.2 %

Top Careers After Content Marketing Manager

Marketing Manager(89,627 Jobs)
14.5 %
Marketing Director(93,503 Jobs)
11.1 %
Marketing Consultant(88,935 Jobs)
6.4 %

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Average Salary for a Content Marketing Manager

Content Marketing Managers in America make an average salary of $84,566 per year or $41 per hour. The top 10 percent makes over $108,000 per year, while the bottom 10 percent under $65,000 per year.
Average Content Marketing Manager Salary
$84,566 Yearly
$40.66 hourly
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Roles and Types of Content Marketing Manager

The role of a content marketing manager includes a wide range of responsibilities. These responsibilities can vary based on an individual's specific job, company, or industry.Here are some general content marketing manager responsibilities:

  • Work closely with the business to create collateral, promotional
  • Create 1 resources each month to drive leads, subscribers, awareness,
  • Write original, engaging, seo-optimized content for marketing initiatives, including company blogs, landing pages, email communications, digital offers, info graphics, quizzes,

There are several types of content marketing manager, including:

Marketing Manager

Role:

A Marketing Manager is a key person with many responsibilities when it comes to finding customers for a product. They contribute to creating and consistently maintaining an identity for the products a company sells and oversees the communication and placement of this brand on the market. They create growth strategies for the business, based on data analysis; organize efforts to promote products, generate revenues, and secure a steady pool of satisfied customers.

Marketing managers find ways to make sure the reputation of their company is impeccable. They design and implement marketing campaigns and track, analyze, and evaluate their performance.

They are creative thinkers who deploy sophisticated technologies to understand the most hidden desires of consumers and are able to frame a product in a way that creates desire, while discovering the channels of communication that hit the nail on the head.
  • Average Salary: $104,550
  • Degree: Bachelor's Degree

Content Manager

Role:

A content manager's main responsibility is to build and maintain a company's brand identity and online presence. They do this by creating, writing, proofreading, and developing content strategies to ensure the right content appears at the right place and time on the website. A content manager also manages a content team and copywriters to help create appealing content.

Content managers can be employed in any company that has an online presence. A successful content manager should be highly creative, have leadership skills, and have working knowledge of search engine optimization and content management software such as Typo3, WordPress and Drupal. They should also have communication skills and research skills and should be in touch with current industry trends.

Content managers work, on average, 40 hours a week. Depending on their place of work, they may be expected to be on call to make quick updates as information changes.
  • Average Salary: $75,124
  • Degree: Bachelor's Degree

Digital Marketing Manager

Role:

Digital marketing managers create and manage marketing campaigns to promote products, services, or brands. They oversee operations related to marketing activities from planning to implementation. They carry out market research as well, analyzing data and identifying trends.

Digital marketing managers are creative people who know how to transform one thing into another. They know how to put across influential messages through various media platforms. They have excellent leadership skills, and managing a team of media professionals working on their campaigns comes naturally to them.

If you want to embark on this path, you will need a degree in marketing or a related field. Having worked in advertising or communication for a few years will give you enough experience to see through the complexities of this role and in-depth familiarity with the nature of social media.
  • Average Salary: $99,563
  • Degree: Bachelor's Degree
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States With The Most Content Marketing Manager Jobs

Mouse over a state to see the number of active content marketing manager jobs in each state. The darker areas on the map show where content marketing managers earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Content Marketing Manager Jobs By State

RankStateNumber of JobsAverage Salary
1California5,354$98,379
2Texas2,916$78,929
3New York2,452$86,774
4Florida2,015$66,908
5Pennsylvania1,764$91,088
6Illinois1,717$86,132
7North Carolina1,450$86,339
8Georgia1,443$77,305
9Virginia1,410$89,746
10Massachusetts1,370$91,141
11Washington1,257$94,887
12Ohio1,190$79,294
13New Jersey1,094$82,780
14Minnesota1,065$67,239
15Maryland899$82,495
16Colorado886$75,370
17Michigan845$79,651
18Arizona719$80,543
19Oregon716$80,686
20Wisconsin685$83,486
21Tennessee668$73,038
22Connecticut603$84,029
23Indiana590$74,158
24Missouri581$72,231
25Utah459$74,685
26South Carolina413$88,111
27Kentucky405$68,727
28Kansas350$66,460
29Arkansas340$75,507
30Iowa331$74,269
31Alabama330$67,279
32New Hampshire287$73,727
33Nevada282$79,475
34Nebraska277$64,936
35Louisiana257$69,390
36Oklahoma234$66,668
37New Mexico199$75,616
38Mississippi192$74,607
39Maine189$72,066
40Rhode Island176$100,457
41Idaho158$80,522
42South Dakota138$68,328
43West Virginia134$80,988
44North Dakota126$77,592
45Hawaii126$74,255
46Delaware123$84,500
47Montana115$73,533
48Alaska101$76,168
49Wyoming95$69,181
50Vermont91$72,029

Content Marketing Manager Education

Content Marketing Manager Majors

Marketing
14.8 %
English
14.5 %
Communication
13.4 %

Content Marketing Manager Degrees

Bachelors

81.3 %

Masters

13.5 %

Associate

3.3 %

Top Colleges for Content Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition

$11,830

Enrollment

29,474

Admissions
Most Popular Majors
Journalism And Mass Communications
Business
Psychology
Public Relations
Marketing

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition

$10,555

Enrollment

30,360

Admissions
Most Popular Majors
Psychology
Communication
Marketing
Journalism
English

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition

$14,760

Enrollment

31,451

Admissions
Most Popular Majors
Business
Psychology
Journalism
Writing
Marketing

4. University of Texas at Austin

Austin, TX • Private

In-State Tuition

$10,610

Enrollment

40,329

Admissions
Most Popular Majors
Journalism And Mass Communications
Business
Public Relations
Psychology
Communication

5. University of Southern California

Los Angeles, CA • Private

In-State Tuition

$56,225

Enrollment

19,548

Admissions
Most Popular Majors
Business
Communication
Photography
Public Relations
Psychology

6. Howard University

Washington, DC • Private

In-State Tuition

$26,756

Enrollment

6,166

Admissions
Most Popular Majors
Journalism And Mass Communications
Public Relations
Psychology
Business
Marketing

7. Northwestern University

Evanston, IL • Private

In-State Tuition

$54,568

Enrollment

8,451

Admissions
Most Popular Majors
Business
Journalism
Communication
Psychology
English

8. Ohio State University

Columbus, OH • Private

In-State Tuition

$10,726

Enrollment

45,769

Admissions
Most Popular Majors
Business
Journalism And Mass Communications
Psychology
Communication
Marketing

9. San Diego State University

San Diego, CA • Private

In-State Tuition

$7,488

Enrollment

30,018

Admissions
Most Popular Majors
Business
Psychology
Journalism And Mass Communications
Communication
Fine Arts

10. University of Maryland - College Park

College Park, MD • Private

In-State Tuition

$10,595

Enrollment

30,184

Admissions
Most Popular Majors
Business
Journalism And Mass Communications
Psychology
Communication
Marketing

Top Skills For a Content Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 12.5% of content marketing managers listed content marketing on their resume, but soft skills such as creativity and interpersonal skills are important as well.

Choose From 10+ Customizable Content Marketing Manager Resume templates

Zippia allows you to choose from different easy-to-use Content Marketing Manager templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Content Marketing Manager resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Content Marketing Manager Resume
Content Marketing Manager Resume
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Content Marketing Manager Resume
Content Marketing Manager Resume

Content Marketing Manager Demographics

Content Marketing Manager Gender Distribution

Female
Female
60%
Male
Male
40%

After extensive research and analysis, Zippia's data science team found that:

  • Among content marketing managers, 60.0% of them are women, while 40.0% are men.

  • The most common race/ethnicity among content marketing managers is White, which makes up 74.6% of all content marketing managers.

  • The most common foreign language among content marketing managers is Spanish at 36.6%.

Online Courses For Content Marketing Manager That You May Like

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1. Content Strategy for Professionals: Managing Content

coursera

In the second course of the Content Strategy Specialization - "Managing Content" - you will dive deeper into Content Strategy by learning some great options for managing your important content once it's been created. You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. Then, you'll take a close look at ways to best utilize social and mobile media, as well as some of the issues around insourcing/outsourcing...

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2. Social Media Management

coursera

This course equips you with critical content creation and management skills. You’ll learn how to create effective social media posts and how to create a strong brand to help you build a social media presence. You’ll also learn how to establish an ongoing process to manage your content. This includes setting up a content calendar, managing and moderating your posts, analyzing data for insights and iteration, and how to increase post effectiveness. You will end the course with real-world...

See More on Coursera

3. Content Marketing 2023. Content that Sells!

udemy
4.6
(535)

Course on how to promote your project on the Internet using content marketing. Learn how to create content that sells!...

See More on Udemy
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Best States For a Content Marketing Manager

Some places are better than others when it comes to starting a career as a content marketing manager. The best states for people in this position are Rhode Island, California, Washington, and Massachusetts. Content marketing managers make the most in Rhode Island with an average salary of $100,457. Whereas in California and Washington, they would average $98,379 and $94,887, respectively. While content marketing managers would only make an average of $91,141 in Massachusetts, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Rhode Island

Total Content Marketing Manager Jobs: 176
Highest 10% Earn:
$133,000
Location Quotient:
1.04

$100,457

Avg. Salary

View 176 Content Marketing Manager Jobs In RI

2. Washington

Total Content Marketing Manager Jobs: 1,257
Highest 10% Earn:
$125,000
Location Quotient:
1.23

$94,887

Avg. Salary

View 1,257 Content Marketing Manager Jobs In WA

3. Pennsylvania

Total Content Marketing Manager Jobs: 1,764
Highest 10% Earn:
$120,000
Location Quotient:
1.08

$91,088

Avg. Salary

View 1,764 Content Marketing Manager Jobs In PA
Full List Of Best States For Content Marketing Managers

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Top Content Marketing Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ content marketing managers and discovered their number of content marketing manager opportunities and average salary. Through our research, we concluded that Arrow Electronics was the best, especially with an average salary of $81,979. Robert Half follows up with an average salary of $82,692, and then comes IBM with an average of $79,253. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a content marketing manager. The employers include Veeva Systems, Voya Financial, and Cresta

Most Common Employers For Content Marketing Manager

RankCompanyAverage SalaryHourly RateJob Openings
1Meta$145,072$69.7511
2Microsoft$121,667$58.498
3Netflix$116,581$56.057
4SAP$101,349$48.734
5Amazon$100,206$48.1810
6LinkedIn$97,030$46.654
7AT&T$93,842$45.124
8Intel$87,391$42.013
9Sears Holdings$84,479$40.614
10Quorum International$84,459$40.613
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Updated February 6, 2023