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Become A Content Marketing Manager

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Working As A Content Marketing Manager

  • Communicating with Supervisors, Peers, or Subordinates
  • Establishing and Maintaining Interpersonal Relationships
  • Interacting With Computers
  • Organizing, Planning, and Prioritizing Work
  • Making Decisions and Solving Problems
  • Mostly Sitting

  • Stressful

  • $78,626

    Average Salary

What Does A Content Marketing Manager Do At Comcast

* Liaise with various internal partners to produce long form written assets including: Definitive Guides, E
* Books, video scripts/content, White Papers and blogs
* Collaborate with Sales Marketing, Creative Services to generate powerful scripts for sales presentations and video production including sizzle videos for Marketing use.
* Research and analyze trending content within the industry as basis for ongoing content production
* Digest, Interpret, and Translate Comcast Spotlight solution offerings to relatable content that can be appreciated by audiences across Small
* Mid
* Size Businesses, Enterprise Organizations and Agencies.
* Lead coordination and production in alignment with our website re-launch and support a healthy cadence of new content in perpetuity.
* Support short form content production across email production and social media, as needed
* Assume the role of Content Czar – ensuring a consistent tonality, messaging, and brand adherence across all collateral – with the goal of creating one voice for the organization while working within and expanding upon new brand guidelines.
* Proof read major collateral initiatives including Category Presentations, One
* Sheets, and National Campaigns.
* Consistent exercise of independent judgment and discretion in matters
* of significance.
* Regular, consistent and punctual attendance.
* Must be able to work
* nights and weekends, variable schedule(s) as necessary.
* Other duties and responsibilities as assigned

What Does A Content Marketing Manager Do At Citrix Systems Inc.

* Assess content needs across various channels, developing audience-centric content plans
* Communicate plans with content contributors and stakeholders
* Contribute to development of messaging and topics informed by market trends and customer insights
* Explore and recommend content formats to better engage with audience
* Execute against content roadmap across all stages of the customer journey.
* Ensure content aligns with objectives and creative brief
* Work closely with channel managers ensuring timely delivery to content roadmap
* Identify gaps in messaging and content assets
* Analyze metrics and KPIs to make data-driven recommendations to optimize content effectiveness
* Provide direction and feedback to internal and external creative teams to confirm vision, accuracy and quality
* Write and edit copy as needed
* Success is measured based on:
* Effectiveness of content performance and achievement of objectives
* Satisfaction of internal content stakeholders

What Does A Content Marketing Manager Do At Owens Corning

* Build and operate content capability Implement content marketing initiatives to drive traffic, engagement, and leads that deliver sales and increase contractor loyalty and advocacy.
* Collaborate with internal teams to create content and optimize the user experience across all channels, utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
* Participate in portfolio planning to help connect audience desires to our overall goals.
* Collaborate across teams to deliver an effective content marketing strategy and editorial plan that meets the business objectives.
* Major connections are to front-end marketing, analytics & insights, strategic and product marketing, internal digital team, and PR.
* Create content our audience values and optimize the path to conversion (brand publisher mindset).
* Establish standards and provide best practices for creation and management of content for internal and external creative resources, including designers, writers, and agency personnel.
* Identify partners or in-house resources, and process to create compelling content quickly and at the right cost.
* Write copy or facilitate copy through agency partners, as needed to deliver projects.
* Maintain the Content creation process & execution through owned properties (OC.com, OC Connect, blog, e-mail, etc.).
* Collaborate with team members to deliver our content and message on non-owned properties (social, trades, forums, blogs, other web sites).
* Enhance our capabilities in Search Engine Optimization (SEO) & Copywriting.
* Build and operate content capability through editorial calendar and organization workflows, through a Digital Asset Management (DAM) system and process - makes creating and re-using content simple.
* Implement region and market specific content to drive improved share gain results in key areas.
* Plan, execute, and measure experiments and conversion tests to drive increased engagement.
* Use analytics for measurement and continuous optimization of the program, with trackable metrics reporting to the leadership team.
* Enhance and create digital customer experiences that drive engagement Collaborate with strategic marketing managers and product management team to optimize online messaging and develop plans to optimize customer experiences.
* Develop and test hypotheses that deliver exceptional customer experiences and digital journeys for contractors and homeowners.
* Work with members of the IT team to improve functionality and UX to speed data collection and program management.
* Demonstrate mastery in digital marketing.
* Connect overall business strategies and digital capabilities (existing and needed).
* Act as a role model to build the digital acumen across the marketing organizations.
* Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.
* Deliver digitally integrated marketing initiatives, acting as the product owner, in addition to providing excellent communication to stakeholders, proactively engaging users/audiences.
* Eliminate roadblocks to progress.
* Embrace agile marketing and a learning culture.
* Anticipate and proactively deliver needs for content.
* Establish clear and measurable outcomes, and track them to conclusion.
* Build view of the future with an executable pipeline/backlog.
* Operates with m etrics, analytics and insights Utilize multiple digital and social analytic packages to develop a full view and attribution, and ROI model.
* Create dashboards and infographics that allow for actionable insights to be placed in the hands of decision makers.
* Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and other KPIs).
* Identify trends and insights; optimize spend and performance based on the insights.
* Metrics Revenue and margin growth Marketing investment ROI for digital marketing programs Contractor feedback and satisfaction of OC digital marketing activities Feedback from marketing leaders and internal business clients Speed of execution on initiatives

What Does A Content Marketing Manager Do At Local Technology Saas, LLC

* Write clear, concise and meaningful copy on deadline.
* Create copy that effectively tells our brand story across multiple mediums and promotes our software capabilities to our target audience.
* Handle multiple projects and different media simultaneously.
* Meet critical deadlines, producing engaging content in a timely manner.
* Continually proofread your own work and read for continuity.
* Manage the content calendar including planning content in advance and delivering on time.
* Be a team player that can contribute to other departments such as product development, customer success and sales.
* Be ready to hit the ground running on day one

What Does A Content Marketing Manager Do At Fortive Corporation

* Collaborate with internal teams and third-party contributors to create compelling content
* Develop overall content strategy in partnership with product team
* Create content (emails, website content, videos, case studies, sales presentations) to drive measurable results
* Build and maintain an editorial plan
* Develop content that is compliant with our brand guidelines
* Own content marketing KPI’s
* Work with product team to define commercialization of new products and evergreen campaigns
* Manage the translation process when needed
* Work with cross-functional team
* Manage external vendors

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How To Become A Content Marketing Manager

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. These managers typically have work experience in advertising, marketing, promotions, or sales.

Education

A bachelor’s degree is required for most advertising, promotions, and marketing management positions. For advertising management positions, some employers prefer a bachelor’s degree in advertising or journalism. A relevant course of study might include classes in marketing, consumer behavior, market research, sales, communication methods and technology, visual arts, art history, and photography.

Most marketing managers need a bachelor’s degree. Courses in business law, management, economics, finance, computer science, mathematics, and statistics are advantageous. For example, courses in computer science are helpful in developing an approach to maximize online traffic, by utilizing online search results, because maximizing such traffic is critical for digital advertisements and promotions. In addition, completing an internship while in school can be useful.

Work Experience in a Related Occupation

Advertising, promotional, and marketing managers typically have work experience in advertising, marketing, promotions, or sales. For example, many managers are former sales representatives; buyers or purchasing agents; or public relations specialists.

Important Qualities

Analytical skills. Advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization. 

Communication skills. Managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process. They must also be able to communicate persuasively with the public.

Creativity. Advertising, promotions, and marketing managers must be able to generate new and imaginative ideas.

Decisionmaking skills. Managers often must choose between competing advertising and marketing strategies put forward by staff.

Interpersonal skills. These managers must deal with a range of people in different roles, both inside and outside the organization.

Organizational skills. Advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members.

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Content Marketing Manager jobs

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Real Content Marketing Manager Salaries

Job Title Company Location Start Date Salary
Senior Content Marketing Manager Microsoft Corporation San Francisco, CA May 30, 2016 $152,500
Content Marketing Manager Scryer, Inc. New York, NY May 04, 2015 $95,000
Content Marketing Manager Campaign Monitor, Inc. San Francisco, CA Sep 14, 2015 $90,106 -
$100,000
Artist & Content Marketing Manager C3 Presents LLC New York, NY Sep 05, 2015 $86,070
Content Marketing Manager Arenanet LLC Bellevue, WA Jul 29, 2016 $77,251
Content Marketing Manager Message Systems Inc. San Francisco, CA Sep 21, 2012 $72,000
Content Marketing Manager and Editor Complex Media, Inc. New York, NY Oct 11, 2016 $66,000
Content Marketing Manager Arenanet, LLC Bellevue, WA Aug 09, 2016 $65,650
Artist & Content Marketing Manager C3 Presents LLC Austin, TX Sep 05, 2015 $65,000

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Top Skills for A Content Marketing Manager

WebContentSEOEmailCampaignsFacebookTwitterContentStrategyVideoContentBlogPostsSearchEngineContentCreationPressReleasesLinkedinContentManagementSystemContentDevelopmentEditorialCalendarDigitalContentInstagramYoutubeNewContentProjectManagement

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Top Content Marketing Manager Skills

  1. Web Content
  2. SEO
  3. Email Campaigns
You can check out examples of real life uses of top skills on resumes here:
  • Facilitated relationships with external agencies for the creation of social assets, website design and web content.
  • Led a team of 2-6 international freelancers on SEO, content marketing, and web development tasks.
  • Engaged consumers by managing and communicating as a representative for social media communications such as Facebook and Twitter.
  • Increased traffic from Twitter to blog by 80% using a messaging campaign.
  • Assisted with content strategy/selection and provided PR with promotional assets.

Top Content Marketing Manager Employers

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Content Marketing Manager Videos

Career Advice on becoming a Marketing Manager by Sarah S (Full Version)

FUNNEL Speaker Lucy Dawson, Content Marketing Manager at Lloyd's of London

A Day In The Life: Marketing Manager

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