The role of a Content Marketing Manager is to help grow and sustain user interaction of websites and social media, and generally to raise brand awareness and better the public image of the company.
Ultimately, their job is to create, either directly or indirectly, content which is shareable and which will get people interested in the company and their products and services, and will help garner brand loyalty in consumers and thus raise profit, sales, and brand promotion. They are also in charge of creating strategies for social media and the web, which must be made carefully for every project, every product, every company. They often manage entire teams of marketing and advertising specialists and content creators, artists, and writers.
A person hoping to begin working as a Content Marketing Manager will usually need at least a Bachelor's degree in Marketing, Public Relations, or a similar field, though experience and visible results from past projects may be enough. Previous experience and excellent understanding of social media, online communities, software such as Google Analytics, with communication, and with the analysis of user engagement are all key for this job.
There is more than meets the eye when it comes to being a Content Marketing Manager. For example, did you know that they make an average of $39.98 an hour? That's $83,151 a year!
Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.
There are certain skills that many Content Marketing Managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Creativity, Interpersonal skills and Organizational skills.
If you're interested in becoming a Content Marketing Manager, one of the first things to consider is how much education you need. We've determined that 81.3% of Content Marketing Managers have a bachelor's degree. In terms of higher education levels, we found that 13.5% of Content Marketing Managers have master's degrees. Even though most Content Marketing Managers have a college degree, it's impossible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a Content Marketing Manager. When we researched the most common majors for a Content Marketing Manager, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Content Marketing Manager resumes include Associate Degree degrees or Doctoral Degree degrees.
You may find that experience in other jobs will help you become a Content Marketing Manager. In fact, many Content Marketing Manager jobs require experience in a role such as Marketing Manager. Meanwhile, many Content Marketing Managers also have previous career experience in roles such as Marketing Internship or Writer And Editor.