What is a Content Marketing Manager

The role of a Content Marketing Manager is to help grow and sustain user interaction of websites and social media, and generally to raise brand awareness and better the public image of the company.

Ultimately, their job is to create, either directly or indirectly, content which is shareable and which will get people interested in the company and their products and services, and will help garner brand loyalty in consumers and thus raise profit, sales, and brand promotion. They are also in charge of creating strategies for social media and the web, which must be made carefully for every project, every product, every company. They often manage entire teams of marketing and advertising specialists and content creators, artists, and writers.

A person hoping to begin working as a Content Marketing Manager will usually need at least a Bachelor's degree in Marketing, Public Relations, or a similar field, though experience and visible results from past projects may be enough. Previous experience and excellent understanding of social media, online communities, software such as Google Analytics, with communication, and with the analysis of user engagement are all key for this job.

There is more than meets the eye when it comes to being a Content Marketing Manager. For example, did you know that they make an average of $39.98 an hour? That's $83,151 a year!

Between 2018 and 2028, the career is expected to grow 8% and produce 21,800 job opportunities across the U.S.

What Does a Content Marketing Manager Do

There are certain skills that many Content Marketing Managers have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed Creativity, Interpersonal skills and Organizational skills.

Learn more about what a Content Marketing Manager does

How To Become a Content Marketing Manager

If you're interested in becoming a Content Marketing Manager, one of the first things to consider is how much education you need. We've determined that 81.3% of Content Marketing Managers have a bachelor's degree. In terms of higher education levels, we found that 13.5% of Content Marketing Managers have master's degrees. Even though most Content Marketing Managers have a college degree, it's impossible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a Content Marketing Manager. When we researched the most common majors for a Content Marketing Manager, we found that they most commonly earn Bachelor's Degree degrees or Master's Degree degrees. Other degrees that we often see on Content Marketing Manager resumes include Associate Degree degrees or Doctoral Degree degrees.

You may find that experience in other jobs will help you become a Content Marketing Manager. In fact, many Content Marketing Manager jobs require experience in a role such as Marketing Manager. Meanwhile, many Content Marketing Managers also have previous career experience in roles such as Marketing Internship or Writer And Editor.

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Average Salary
$83,151
Average Salary
Job Growth Rate
8%
Job Growth Rate
Job Openings
118,301
Job Openings
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Average Salary for a Content Marketing Manager

Content Marketing Managers in America make an average salary of $83,151 per year or $40 per hour. The top 10 percent makes over $118,000 per year, while the bottom 10 percent under $58,000 per year.
Average Salary
$83,151
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Content Marketing Manager Demographics

Content Marketing Manager Gender Statistics

female

54.8 %

male

39.4 %

unknown

5.8 %

Content Marketing Manager Ethnicity Statistics

White

71.5 %

Hispanic or Latino

11.8 %

Asian

9.7 %

Content Marketing Manager Foreign Languages Spoken Statistics

Spanish

36.6 %

French

17.1 %

Portuguese

4.9 %
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Content Marketing Manager Education

Content Marketing Manager Majors

14.8 %
14.5 %

Content Marketing Manager Degrees

Bachelors

81.3 %

Masters

13.5 %

Associate

3.3 %

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None
High School / GED
Associate
Bachelor's
Master's
Doctorate

Top Colleges for Content Marketing Managers

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

3. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

4. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

5. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

6. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

7. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

8. Ohio State University

Columbus, OH • Private

In-State Tuition
$10,726
Enrollment
45,769

9. San Diego State University

San Diego, CA • Private

In-State Tuition
$7,488
Enrollment
30,018

10. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184
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Online Courses For Content Marketing Manager That You May Like

Content Marketing Masterclass: Create Content That Sells
udemy
4.6
(3,431)

Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more!...

Content Marketing: Grow Your Business with Content Marketing
udemy
4.5
(3,436)

Learn how to use modern content marketing to grow your business and brand! Come up with your own Content Marketing plan!...

Content is King: Writing Killer Content for Web & Marketing
udemy
4.3
(1,221)

Master the Art of Writing Online Content for eBooks, Websites, Blogs and Marketing. Develop Content Ideas for Marketing...

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Top Skills For a Content Marketing Manager

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 38.5% of Content Marketing Managers listed Content Marketing on their resume, but soft skills such as Creativity and Interpersonal skills are important as well.

12 Content Marketing Manager RESUME EXAMPLES

Best States For a Content Marketing Manager

Some places are better than others when it comes to starting a career as a Content Marketing Manager. The best states for people in this position are Rhode Island, California, New Jersey, and Connecticut. Content Marketing Managers make the most in Rhode Island with an average salary of $103,293. Whereas in California and New Jersey, they would average $96,576 and $93,851, respectively. While Content Marketing Managers would only make an average of $92,545 in Connecticut, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Connecticut

Total Content Marketing Manager Jobs:
603
Highest 10% Earn:
$158,000
Location Quotient:
1.3
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. California

Total Content Marketing Manager Jobs:
5,354
Highest 10% Earn:
$169,000
Location Quotient:
1.31
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. Rhode Island

Total Content Marketing Manager Jobs:
176
Highest 10% Earn:
$174,000
Location Quotient:
1.04
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
Full List Of Best States For Content Marketing Managers

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Top Content Marketing Manager Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ Content Marketing Managers and discovered their number of Content Marketing Manager opportunities and average salary. Through our research, we concluded that Arrow Electronics was the best, especially with an average salary of $93,321. Robert Half International follows up with an average salary of $72,472, and then comes Alteryx with an average of $84,425. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a Content Marketing Manager. The employers include Twitter, Dell, and Veeva Systems

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