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The differences between content marketing managers and content specialists-marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a content marketing manager, becoming a content specialist-marketing takes usually requires 4-6 years. Additionally, a content marketing manager has an average salary of $84,566, which is higher than the $56,939 average annual salary of a content specialist-marketing.
The top three skills for a content marketing manager include content marketing, digital marketing and wordpress. The most important skills for a content specialist-marketing are digital marketing, content marketing, and wordpress.
| Content Marketing Manager | Content Specialist-Marketing | |
| Yearly salary | $84,566 | $56,939 |
| Hourly rate | $40.66 | $27.37 |
| Growth rate | 10% | 19% |
| Number of jobs | 120,350 | 87,366 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 82% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
A content marketing specialist is responsible for creating digital and media content for different platforms to boost brand image for the target audience. Content marketing specialists actively coordinate with the clients for their requirements, including budget limitations and deliverable turnaround time. They manage the marketing effectiveness of a website, raising site visits, and increasing webpage ranking. A content marketing specialist works with the marketing and editorial team and engage in brainstorming sessions to identify high-quality opportunities to attract customers and drive revenue resources.
Content marketing managers and content specialists-marketing have different pay scales, as shown below.
| Content Marketing Manager | Content Specialist-Marketing | |
| Average salary | $84,566 | $56,939 |
| Salary range | Between $65,000 And $108,000 | Between $41,000 And $77,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | Vista Equity Partners |
| Best paying industry | Finance | Technology |
There are a few differences between a content marketing manager and a content specialist-marketing in terms of educational background:
| Content Marketing Manager | Content Specialist-Marketing | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 82% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content marketing managers' and content specialists-marketing' demographics:
| Content Marketing Manager | Content Specialist-Marketing | |
| Average age | 39 | 37 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.1% White, 66.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |