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The differences between content marketing managers and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a content marketing manager, becoming a digital marketing specialist takes usually requires 4-6 years. Additionally, a content marketing manager has an average salary of $84,566, which is higher than the $60,359 average annual salary of a digital marketing specialist.
The top three skills for a content marketing manager include content marketing, digital marketing and wordpress. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Content Marketing Manager | Digital Marketing Specialist | |
| Yearly salary | $84,566 | $60,359 |
| Hourly rate | $40.66 | $29.02 |
| Growth rate | 10% | 19% |
| Number of jobs | 120,350 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Content marketing managers and digital marketing specialists have different pay scales, as shown below.
| Content Marketing Manager | Digital Marketing Specialist | |
| Average salary | $84,566 | $60,359 |
| Salary range | Between $65,000 And $108,000 | Between $44,000 And $81,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | Meta |
| Best paying industry | Finance | Finance |
There are a few differences between a content marketing manager and a digital marketing specialist in terms of educational background:
| Content Marketing Manager | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content marketing managers' and digital marketing specialists' demographics:
| Content Marketing Manager | Digital Marketing Specialist | |
| Average age | 39 | 37 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |