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Content marketing manager vs manager, field marketing

The differences between content marketing managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content marketing manager and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $84,566 average annual salary of a content marketing manager.

The top three skills for a content marketing manager include content marketing, digital marketing and wordpress. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Content marketing manager vs manager, field marketing overview

Content Marketing ManagerManager, Field Marketing
Yearly salary$84,566$93,296
Hourly rate$40.66$44.85
Growth rate10%10%
Number of jobs120,350174,371
Job satisfaction--
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does a content marketing manager do?

A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Content marketing manager vs manager, field marketing salary

Content marketing managers and managers, field marketing have different pay scales, as shown below.

Content Marketing ManagerManager, Field Marketing
Average salary$84,566$93,296
Salary rangeBetween $65,000 And $108,000Between $68,000 And $127,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateRhode IslandNevada
Best paying companyMetaGoogle
Best paying industryFinanceTechnology

Differences between content marketing manager and manager, field marketing education

There are a few differences between a content marketing manager and a manager, field marketing in terms of educational background:

Content Marketing ManagerManager, Field Marketing
Most common degreeBachelor's Degree, 81%Bachelor's Degree, 82%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Content marketing manager vs manager, field marketing demographics

Here are the differences between content marketing managers' and managers, field marketing' demographics:

Content Marketing ManagerManager, Field Marketing
Average age3939
Gender ratioMale, 40.0% Female, 60.0%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between content marketing manager and manager, field marketing duties and responsibilities

Content marketing manager example responsibilities.

  • Manage newsroom, and lead statewide and local beats in economics, entertainment, lifestyle and politics.
  • Manage social media outreach, including Pinterest.
  • Develop and manage content and reporting across several channels including web, Facebook and email.
  • Maintain and optimize WordPress site, including improving mobile performance, managing plugins, and troubleshooting.
  • Manage editorial aspects of product category pages including research, writing, editing, and proofreading.
  • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
  • Show more

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Content marketing manager vs manager, field marketing skills

Common content marketing manager skills
  • Content Marketing, 12%
  • Digital Marketing, 9%
  • WordPress, 6%
  • Project Management, 5%
  • Content Strategy, 4%
  • B2B Marketing, 4%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

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