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The differences between content marketing managers and marketing leads can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content marketing manager and a marketing lead. Additionally, a marketing lead has an average salary of $104,664, which is higher than the $84,566 average annual salary of a content marketing manager.
The top three skills for a content marketing manager include content marketing, digital marketing and wordpress. The most important skills for a marketing lead are digital marketing, marketing campaigns, and project management.
| Content Marketing Manager | Marketing Lead | |
| Yearly salary | $84,566 | $104,664 |
| Hourly rate | $40.66 | $50.32 |
| Growth rate | 10% | 10% |
| Number of jobs | 120,350 | 92,987 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 72% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Content marketing managers and marketing leads have different pay scales, as shown below.
| Content Marketing Manager | Marketing Lead | |
| Average salary | $84,566 | $104,664 |
| Salary range | Between $65,000 And $108,000 | Between $74,000 And $146,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | California |
| Best paying company | Meta | Meta |
| Best paying industry | Finance | Technology |
There are a few differences between a content marketing manager and a marketing lead in terms of educational background:
| Content Marketing Manager | Marketing Lead | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 72% |
| Most common major | Marketing | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content marketing managers' and marketing leads' demographics:
| Content Marketing Manager | Marketing Lead | |
| Average age | 39 | 39 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 50.8% Female, 49.2% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |