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The differences between content marketing managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content marketing manager and a marketing strategist. Additionally, a content marketing manager has an average salary of $84,566, which is higher than the $80,033 average annual salary of a marketing strategist.
The top three skills for a content marketing manager include content marketing, digital marketing and wordpress. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Content Marketing Manager | Marketing Strategist | |
| Yearly salary | $84,566 | $80,033 |
| Hourly rate | $40.66 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 120,350 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Content marketing managers and marketing strategists have different pay scales, as shown below.
| Content Marketing Manager | Marketing Strategist | |
| Average salary | $84,566 | $80,033 |
| Salary range | Between $65,000 And $108,000 | Between $53,000 And $119,000 |
| Highest paying City | San Francisco, CA | Harrisburg, PA |
| Highest paying state | Rhode Island | Pennsylvania |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Finance | Technology |
There are a few differences between a content marketing manager and a marketing strategist in terms of educational background:
| Content Marketing Manager | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Most common major | Marketing | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content marketing managers' and marketing strategists' demographics:
| Content Marketing Manager | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |