Content marketing manager vs senior manager of marketing

The differences between content marketing managers and senior managers of marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content marketing manager and a senior manager of marketing. Additionally, a senior manager of marketing has an average salary of $118,350, which is higher than the $84,566 average annual salary of a content marketing manager.

The top three skills for a content marketing manager include content marketing, digital marketing and wordpress. The most important skills for a senior manager of marketing are digital marketing, marketing campaigns, and integrated marketing.

Content marketing manager vs senior manager of marketing overview

	Content Marketing Manager	Senior Manager Of Marketing
Yearly salary	$84,566	$118,350
Hourly rate	$40.66	$56.90
Growth rate	10%	10%
Number of jobs	120,350	109,064
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 76%
Average age	39	39
Years of experience	10	10

What does a content marketing manager do?

A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.

What does a senior manager of marketing do?

A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.

Content marketing manager vs senior manager of marketing salary

Content marketing managers and senior managers of marketing have different pay scales, as shown below.

	Content Marketing Manager	Senior Manager Of Marketing
Average salary	$84,566	$118,350
Salary range	Between $65,000 And $108,000	Between $92,000 And $151,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Rhode Island	California
Best paying company	Meta	Roku
Best paying industry	Finance	Technology

Differences between content marketing manager and senior manager of marketing education

There are a few differences between a content marketing manager and a senior manager of marketing in terms of educational background:

	Content Marketing Manager	Senior Manager Of Marketing
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 76%
Most common major	Marketing	Marketing
Most common college	University of Georgia	University of Georgia

Content marketing manager vs senior manager of marketing demographics

Here are the differences between content marketing managers' and senior managers of marketing' demographics:

	Content Marketing Manager	Senior Manager Of Marketing
Average age	39	39
Gender ratio	Male, 40.0% Female, 60.0%	Male, 49.2% Female, 50.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between content marketing manager and senior manager of marketing duties and responsibilities

Content marketing manager example responsibilities.

Manage newsroom, and lead statewide and local beats in economics, entertainment, lifestyle and politics.
Manage social media outreach, including Pinterest.
Develop and manage content and reporting across several channels including web, Facebook and email.
Maintain and optimize WordPress site, including improving mobile performance, managing plugins, and troubleshooting.
Manage editorial aspects of product category pages including research, writing, editing, and proofreading.
Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.

Senior manager of marketing example responsibilities.

Manage internal POS inventories to ensure accuracy of items receive and stock levels.
Recruit by Sr. VP to manage all marketing aspects of a major output product.
Manage a weekly partner webinar, partner communications, global partner events and a partner portal.
Plan and manage company's first Instagram photo contest, and devise all visual aids used for campaign.
Manage SEO / SEM strategies and tactics with external agency, increasing site traffic from 15K to 25K / month.
Create and manage search engine optimization (SEO) and search engine marketing (SEM) processes for corporate websites.

Content marketing manager vs senior manager of marketing skills

Common content marketing manager skills

Content Marketing, 12%
Digital Marketing, 9%
WordPress, 6%
Project Management, 5%
Content Strategy, 4%
B2B Marketing, 4%

Common senior manager of marketing skills

Digital Marketing, 15%
Marketing Campaigns, 5%
Integrated Marketing, 5%
Project Management, 4%
SR, 3%
CRM, 3%

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Content Marketing Manager
Content Marketing Manager vs Senior Manager Of Marketing

Updated January 8, 2025

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