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The differences between content marketing managers and social media managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a content marketing manager and a social media manager. Additionally, a content marketing manager has an average salary of $84,566, which is higher than the $70,287 average annual salary of a social media manager.
The top three skills for a content marketing manager include content marketing, digital marketing and wordpress. The most important skills for a social media manager are instagram, twitter, and digital marketing.
| Content Marketing Manager | Social Media Manager | |
| Yearly salary | $84,566 | $70,287 |
| Hourly rate | $40.66 | $33.79 |
| Growth rate | 10% | 10% |
| Number of jobs | 120,350 | 105,475 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
Social media managers are responsible for representing the company's business through social media channels. They help the company grow by enhancing its presence via social networks. Primarily, they need to implement marketing plans and identify their target clients and create a content schedule. Their duties include implementing and strategizing digital marketing campaigns. They support the development of brand identity and promotional strategies. Candidates for the job must be excellent in communication skills, have in-depth knowledge of how social platforms work, and easily understand the target audience.
Content marketing managers and social media managers have different pay scales, as shown below.
| Content Marketing Manager | Social Media Manager | |
| Average salary | $84,566 | $70,287 |
| Salary range | Between $65,000 And $108,000 | Between $50,000 And $98,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Rhode Island | Washington |
| Best paying company | Meta | Microsoft |
| Best paying industry | Finance | Technology |
There are a few differences between a content marketing manager and a social media manager in terms of educational background:
| Content Marketing Manager | Social Media Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Most common major | Marketing | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content marketing managers' and social media managers' demographics:
| Content Marketing Manager | Social Media Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 40.0% Female, 60.0% | Male, 38.9% Female, 61.1% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |