Content marketing manager demographics and statistics in the US
Content marketing manager demographics research summary. Zippia estimates content marketing manager demographics and statistics in the United States by using a database of 30 million profiles. Our content marketing manager estimates are verified against BLS, Census, and current job openings data for accuracy. Zippia's data science team found the following key facts about content marketing managers after extensive research and analysis:
- There are over 33,092 content marketing managers currently employed in the United States.
- 60.0% of all content marketing managers are women, while 40.0% are men.
- The average content marketing manager age is 39 years old.
- The most common ethnicity of content marketing managers is White (74.6%), followed by Hispanic or Latino (8.7%), Asian (8.2%) and Unknown (5.3%).
- In 2022, women earned 96% of what men earned.
- 10% of all content marketing managers are LGBT.
- Content marketing managers are 64% more likely to work at private companies in comparison to public companies.
On this page
Content marketing manager demographics by:
Content marketing manager gender statistics
60.0% of content marketing managers are women and 40.0% of content marketing managers are men.
- Female, 60.0%
- Male, 40.0%
Content marketing manager gender ratio
| Gender | Percentages |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
Content marketing manager gender pay gap
Women earn 96¢ for every $1 earned by men
Male income
$85,077
Female income
$81,935
Content marketing manager gender ratio over time
This data breaks down the percentage of men and women in content marketing manager positions over time. Currently, 60.0% of content marketing managers are female.
Content marketing manager gender ratio by year
| Year | Male | Female |
|---|---|---|
| 2010 | 60.34% | 39.66% |
| 2011 | 59.98% | 40.02% |
| 2012 | 60.64% | 39.36% |
| 2013 | 60.57% | 39.43% |
| 2014 | 58.62% | 41.38% |
| 2015 | 58.12% | 41.88% |
| 2016 | 57.99% | 42.01% |
| 2017 | 56.90% | 43.10% |
| 2018 | 42.22% | 57.78% |
| 2019 | 41.16% | 58.84% |
| 2020 | 39.60% | 60.40% |
| 2021 | 39.97% | 60.03% |
Content marketing manager related jobs gender ratio
We compared content marketing managers with similar job titles to see how gender ratios vary. As you can see, sales superintendent and route sales manager have the biggest gender ratio gaps.
| Job title | Male | Female |
|---|---|---|
| Catering Sales Manager | 19% | 81% |
| Director Of Admissions And Marketing | 20% | 80% |
| Media Traffic Manager | 20% | 80% |
| Content Marketing Manager | 40% | 60% |
| Director Of Sales Engineering | 93% | 7% |
| Route Sales Manager | 94% | 6% |
| Sales Superintendent | 95% | 5% |
Male
Female
100%
75%
50%
25%
0%
0%
25%
50%
75%
100%
Content marketing manager demographics by race
The most common ethnicity among content marketing managers is White, which makes up 74.6% of all content marketing managers. Comparatively, 8.7% of content marketing managers are Hispanic or Latino and 8.2% of content marketing managers are Asian.
- White, 74.6%
- Hispanic or Latino, 8.7%
- Asian, 8.2%
- Unknown, 5.3%
- Black or African American, 3.0%
- American Indian and Alaska Native, 0.2%
Content marketing manager race
| Content marketing manager race | Percentages |
|---|---|
| White | 74.6% |
| Hispanic or Latino | 8.7% |
| Asian | 8.2% |
| Unknown | 5.3% |
| Black or African American | 3.0% |
| American Indian and Alaska Native | 0.2% |
Content marketing manager race and ethnicity over time
See how content marketing manager racial and ethnic diversity trended since 2010 according to the United States Census Bureau data.
Content marketing manager race and ethnicity by year
| Year | White | Black or African American | Asian | Hispanic or Latino |
|---|---|---|---|---|
| 2010 | 83.20% | 3.77% | 4.83% | 6.40% |
| 2011 | 82.97% | 3.67% | 5.02% | 6.54% |
| 2012 | 81.98% | 4.30% | 4.92% | 6.96% |
| 2013 | 82.82% | 3.53% | 5.17% | 6.71% |
| 2014 | 81.64% | 4.15% | 5.07% | 7.25% |
| 2015 | 81.26% | 3.56% | 5.82% | 7.41% |
| 2016 | 80.88% | 3.69% | 5.85% | 7.32% |
| 2017 | 80.80% | 3.66% | 6.04% | 7.44% |
| 2018 | 79.66% | 3.34% | 7.30% | 7.37% |
| 2019 | 77.79% | 3.14% | 8.02% | 8.43% |
| 2020 | 75.01% | 3.41% | 8.18% | 8.85% |
| 2021 | 74.58% | 3.04% | 8.15% | 8.67% |
Content marketing manager wage gap by race
According to our data, asian content marketing managers have the highest average salary compared to other ethnicities. Black or african american content marketing managers have the lowest average salary at $81,936.
| Ethnicity | Salary |
|---|---|
| Unknown | $84,792 |
| White | $84,539 |
| Black or African American | $81,936 |
| Asian | $89,971 |
| Hispanic or Latino | $84,347 |
Average content marketing manager age
See how the average age of content marketing managers varies based on ethnicity and gender.
Male
Female
Content marketing manager age by race and gender
| Race | Male age | Female age |
|---|---|---|
| Unknown | 37.5 | 36 |
| White | 40 | 37 |
| Black or African American | 45 | 37 |
| Asian | 39 | 36 |
| Hispanic or Latino | 39 | 34 |
Content marketing manager age breakdown
The average age of content marketing managers is 40+ years years old, representing 44% of the content marketing manager population.
Content marketing manager age breakdown
| Content Marketing Manager Years | Percentages |
|---|---|
| 40+ years | 44% |
| 30-40 years | 39% |
| 20-30 years | 17% |
Content marketing manager educational attainment
The most common degree for content marketing managers is bachelor's degree, with 81% of content marketing managers earning that degree. The second and third most common degree levels are master's degree degree at 14% and master's degree degree at 3%.
- Bachelor's, 81%
- Master's, 14%
- Associate, 3%
- Doctorate, 1%
- Other Degrees, 1%
Content marketing managers by degree level
| Content marketing manager degree | Percentages |
|---|---|
| Bachelor's | 81% |
| Master's | 14% |
| Associate | 3% |
| Doctorate | 1% |
| Other Degrees | 1% |
Content marketing manager jobs you might like
Content marketing manager wage gap by degree level
According to the data, content marketing managers with a Doctorate degree earn more than those without, at $96,649 annually. With a Master's degree, content marketing managers earn a median annual income of $93,919 compared to $86,601 for content marketing managers with an Bachelor's degree.
| Education | Salary |
|---|---|
| Master's Degree | $93,919 |
| Bachelor's Degree | $86,601 |
| Doctorate Degree | $96,649 |
Content marketing manager employment statistics
Most content marketing managers work for a private in the technology industry.
Company size where content marketing managers work
Below, you can see the size of companies where content marketing managers work.
Content marketing manager jobs by employer size
| Company size | Percentages |
|---|---|
| < 50 employees | 5% |
| 50 - 100 employees | 16% |
| 100 - 500 employees | 31% |
| 500 - 1,000 employees | 9% |
| 1,000 - 10,000 employees | 21% |
| > 10,000 employees | 18% |
Content marketing manager jobs by company type
Employees with the content marketing manager job title have their preferences when it comes to working for a company. For instance, most content marketing managers prefer to work at private companies over public companies.
Content marketing manager jobs by sector
| Company type | Percentages |
|---|---|
| Education | 6% |
| Public | 28% |
| Private | 64% |
| Government | 3% |
Content marketing manager jobs by industry
The most common industries for content marketing managers are technology, media and professional.
Content marketing manager industry statistics
| Industry | Percentages |
|---|---|
| Technology | 21% |
| Media | 9% |
| Start-up | 9% |
| Fortune 500 | 9% |
| Professional | 8% |
| Finance | 7% |
| Internet | 5% |
| Education | 5% |
| Manufacturing | 4% |
| Retail | 4% |
| Hospitality | 3% |
| Transportation | 2% |
| Telecommunication | 2% |
| Government | 2% |
| Construction | 2% |
| Health Care | 2% |
| Non Profits | 2% |
| Real Estate | 2% |
| Insurance | 2% |
Content marketing manager turnover and employment statistics
Content marketing manager unemployment rate over time
The unemployment rate for content marketing managers between 2008 and the most recent data has varied, according to the Bureau of Labor Statistics.
Content marketing manager unemployment rate by year
| Year | Content marketing manager unemployment rate |
|---|---|
| 2010 | 7.47% |
| 2011 | 6.19% |
| 2012 | 5.30% |
| 2013 | 4.87% |
| 2014 | 3.70% |
| 2015 | 3.36% |
| 2016 | 3.08% |
| 2017 | 2.97% |
| 2018 | 3.34% |
| 2019 | 3.54% |
| 2020 | 4.71% |
| 2021 | 4.59% |
Average content marketing manager tenure
The average content marketing manager stays at their job for 1-2 years, based on the 856 content marketing managers resumes in Zippia's database.
Content marketing manager tenure statistics
| Number of years | Percentages |
|---|---|
| Less than 1 year | 21% |
| 1-2 years | 33% |
| 3-4 years | 10% |
| 5-7 years | 23% |
| 8-10 years | 8% |
| 11+ years | 4% |
Content marketing manager LGBT ratio compared to similar jobs
Review the percent of content marketing managers that are members of the LGBT community. You can see how this compares to similar jobs in the chart below.
| Job title | LGBT | Job openings |
|---|---|---|
| Circulation District Manager | 7.25% | 47,216 |
| Arts Manager | 9.54% | 1,428 |
| Content Marketing Manager | 9.86% | - |
| Public Relations Supervisor | 16.11% | 25,097 |
Similar content marketing manager jobs LGBT demographics
| Profession | Percentages of LGBT | Job openings |
|---|---|---|
| Circulation District Manager | 7.25% | 47,216 |
| Arts Manager | 9.54% | 1,428 |
| Public Relations Supervisor | 16.11% | 25,097 |
Foreign languages spoken by content marketing managers
The most common foreign language among content marketing managers is Spanish at 36.6%. The second-most popular foreign language spoken is French at 17.1% and Portuguese is the third-most popular at 4.9%.
- Spanish, 36.6%
- French, 17.1%
- Portuguese, 4.9%
- Chinese, 4.9%
- German, 4.9%
- Other, 31.6%
Content marketing manager languages spoken
| Foreign language | Percentages |
|---|---|
| Spanish | 36.6% |
| French | 17.1% |
| Portuguese | 4.9% |
| Chinese | 4.9% |
| German | 4.9% |
| Other | 31.6% |
