How to hire a content marketing manager

How to hire a content marketing manager, step by step

Here's a step-by-step content marketing manager hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a content marketing manager job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new content marketing manager
• Step 8: Go through the hiring process checklist

What does a content marketing manager do?

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1. Identify your hiring needs

   Before you post your content marketing manager job, you should take the time to determine what type of worker your business needs. While certain jobs definitely require a full-time employee, it's sometimes better to find a content marketing manager for hire on a part-time basis or as a contractor.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect content marketing manager also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents content marketing manager salaries for various positions.

   Type of Content Marketing Manager	Description	Hourly rate
   Content Marketing Manager	Advertising, promotions, and marketing managers plan programs to generate interest in products or services. They work with art directors, sales agents, and financial staff members.	$31-51
   Manager, Field Marketing	A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently... Show more	$32-61
   Marketing Strategist	The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits... Show more	$25-57

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Content Marketing
   • Digital Marketing
   • WordPress
   • Project Management
   • Content Strategy
   • B2B Marketing
   • Content Creation
   • Blog Posts
   • Google Analytics
   • Editorial Calendar
   • Content Development
   • Email Marketing
   • Marketing Campaigns
   • Social Media Marketing

   Check all skills

   Responsibilities:

   • Manage newsroom, and lead statewide and local beats in economics, entertainment, lifestyle and politics.
   • Manage social media outreach, including Pinterest.
   • Develop and manage content and reporting across several channels including web, Facebook and email.
   • Maintain and optimize WordPress site, including improving mobile performance, managing plugins, and troubleshooting.
   • Manage editorial aspects of product category pages including research, writing, editing, and proofreading.
   • Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.

   More content marketing manager duties

3. Make a budget

   Including a salary range in your content marketing manager job description helps attract top candidates to the position. A content marketing manager salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a content marketing manager in Alabama may be lower than in Rhode Island, and an entry-level content marketing manager usually earns less than a senior-level content marketing manager. Additionally, a content marketing manager with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average content marketing manager salary

   $84,566yearly

   $40.66 hourly rate

   ---

   Entry-level content marketing manager salary

   $65,000 yearly salary

   Updated December 19, 2025

   Average content marketing manager salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$107,427	$52
   2	Washington	$95,735	$46
   3	Pennsylvania	$91,646	$44
   4	Massachusetts	$91,266	$44
   5	Virginia	$90,650	$44
   6	South Carolina	$88,001	$42
   7	North Carolina	$87,103	$42
   8	New York	$86,934	$42
   9	Illinois	$86,474	$42
   10	Connecticut	$84,060	$40
   11	District of Columbia	$83,929	$40
   12	New Jersey	$82,767	$40
   13	Oregon	$80,856	$39
   14	Arizona	$80,595	$39
   15	Ohio	$80,446	$39
   16	West Virginia	$80,293	$39
   17	Michigan	$79,961	$38
   18	Texas	$79,700	$38
   19	Georgia	$77,206	$37
   20	Colorado	$75,385	$36

   Average content marketing manager salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Meta	$145,072	$69.75	675
   2	Google	$134,326	$64.58	150
   3	Apple	$123,186	$59.22	31
   4	Microsoft	$121,667	$58.49	118
   5	DoorDash	$121,087	$58.21	115
   6	Pacific Investment Management Company LLC	$117,424	$56.45	4
   7	IFTTT	$116,826	$56.17
   8	Netflix	$116,581	$56.05	44
   9	Atlassian	$113,949	$54.78	17
   10	Snowflake Computing	$108,492	$52.16	13
   11	Palo Alto Networks	$104,947	$50.46	27
   12	Intuit	$104,282	$50.14	127
   13	Uber Technologies	$100,211	$48.18
   14	Amazon	$100,206	$48.18	439
   15	Smartsheet	$99,693	$47.93	2
   16	J.P. Morgan	$98,666	$47.44
   17	WriterAccess	$98,661	$47.43
   18	ServiceNow	$98,277	$47.25	17
   19	LinkedIn	$97,030	$46.65	34
   20	Vista Equity Partners	$96,259	$46.28	6

4. Writing a content marketing manager job description

   A job description for a content marketing manager role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a content marketing manager job description:

   Content marketing manager job description example

   The Marketing Content Manager earns a competitive salary ($70,000 DOE) that is negotiated based on experience and paid weekly. In addition, we offer excellent benefits, including health, vision, dental, life insurance, a 401k plan with a match, and a liberal PTO policy. So, if this sounds like the opportunity in marketing you've been looking for, apply to be our Marketing Content Manager today!

   
   

   ABOUT BHI

   Brad Haslem started BHI with just six other people in 1998. What began as an electrical company that operated out of a one-bay shop is now a powerhouse of a general contractor, focusing not only on instrumentation and electrical but also on civil & excavation, facilities & pipeline, construction management, and wireless & communications. With projects and offices located across the United States, BHI is a name that is recognized and respected in the industries we serve.

   We are a group of highly motivated, aggressive, goal-oriented individuals who love working as a team and growing our organization. We look at each other as family, not merely co-workers who punch the same clock . We firmly believe our core responsibility is to develop people and provide for families. Here at BHI, we have a positive work environment and offer great pay and generous benefits .

   
   

   QUALIFICATIONS

   • Three to five years of experience in an equivalent role.
   • Bachelor's degree in marketing, communications, public relations, or a related field.
   • Excellent writing, editing, proofreading, and communication skills.

   
   

   ARE YOU READY TO JOIN OUR MARKETING TEAM?

   Do you have strong communication skills? Are you detail-oriented? Are you growth-oriented? Are you efficient? Do you take pride in your work? Are you attentive to safety? Do you have excellent customer service skills? If so, please apply today!

   
   

   EEO, including disability and vets.

   
   

   #IND1

   
   
   Job Posted by ApplicantPro
   

   Copy this example

   

5. Post your job

   There are a few common ways to find content marketing managers for your business:

   • Promoting internally or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to meet candidates with the right educational background.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to recruit passive job-seekers.

   Post your job online:

   • Post your content marketing manager job on Zippia to find and recruit content marketing manager candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit content marketing managers, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   Remember to include a few questions that allow candidates to expand on their strengths in their own words. Asking about their unique skills might reveal things you'd miss otherwise. At this point, good candidates can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new content marketing manager

   Once you've selected the best content marketing manager candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   It's also important to follow up with applicants who do not get the job with an email letting them know that the position is filled.

   To prepare for the new content marketing manager first day, you should share an onboarding schedule with them that covers their first period on the job. You should also quickly complete any necessary paperwork, such as employee action forms and onboarding documents like I-9, benefits enrollment, and federal and state tax forms. Finally, Human Resources must ensure a new employee file is created for internal record keeping.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a content marketing manager?