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Content marketing manager skills for your resume and career

Updated January 8, 2025
3 min read
Quoted experts
Joe Moore Ph.D.,
Erin Steffes Ph.D.
Content marketing manager example skills
Below we've compiled a list of the most critical content marketing manager skills. We ranked the top skills for content marketing managers based on the percentage of resumes they appeared on. For example, 12.5% of content marketing manager resumes contained content marketing as a skill. Continue reading to find out what skills a content marketing manager needs to be successful in the workplace.

15 content marketing manager skills for your resume and career

1. Content Marketing

Here's how content marketing managers use content marketing:
  • Conducted content marketing department to monetize brand marketing across key distribution channels and increase focus for partner marketing efforts.
  • Spearheaded comprehensive integrated social media and content marketing campaigns on multiple platforms across various industry verticals.

2. Digital Marketing

Here's how content marketing managers use digital marketing:
  • Increased brand visibility and traffic by managing digital marketing campaigns, analyzing performance data and developing strategy.
  • Managed Digital Marketing Campaigns targeting consumers based upon their behaviors and activities with Sears.

3. WordPress

Here's how content marketing managers use wordpress:
  • Used WordPress to launch redesigned website and keep site current.
  • Set up and managed Wordpress blog and social media platforms with a variety of formats and content such as html5 animation.

4. Project Management

Here's how content marketing managers use project management:
  • Project management, translated requests into technical requirements and led projects through implementation.
  • Track production progress and health using VersionOne agile project management software

5. Content Strategy

Here's how content marketing managers use content strategy:
  • Defined content strategy for mobile application management solution, including writing and editing instructional copy, alerts, and messages.
  • Assisted with content strategy/selection and provided PR with promotional assets.

6. B2B Marketing

Here's how content marketing managers use b2b marketing:
  • Created and implemented first-ever corporate brand positioning, brand communication and inbound/outbound B2B marketing efforts for start-up.
  • Implemented a B2B marketing strategy and overall communication plan that produced long-term partners.

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7. Content Creation

Here's how content marketing managers use content creation:
  • Assisted in development of internal newsletter, created and managed internal process for content creation, approvals and delivery.
  • Manage and edit content of outside consultants to ensure adherence to company standards and on-time content creation.

8. Blog Posts

Blog post refers to information that you write on a blog. It can include content in the form of text, photos, infographics, or videos.

Here's how content marketing managers use blog posts:
  • Oversee the overall design of website and the implementation of content blog posts.
  • Write compelling blog posts regularly in an informative and entertaining voice.

9. Google Analytics

Here's how content marketing managers use google analytics:
  • Use Google Analytics to test effectiveness of marketing efforts, visitor engagement and content placement and make recommendations based on results.
  • Use of content audit and tools such as Google Analytics, Search Metrics and other data to evaluate performance.

10. Editorial Calendar

Here's how content marketing managers use editorial calendar:
  • Collaborated with internal partners from SHC business units and branding teams to ensure balanced visibility on the editorial calendar.
  • Managed cohesive execution of ideas by collaborating with team members and maintaining editorial calendars.

11. Content Development

Content development refers to how users receive knowledgeable fillings obtained through extensive research, editing, and manipulations of the content to suit their needs.

Here's how content marketing managers use content development:
  • Managed content development and contributor network.
  • Increased company blog traffic over 685% over an eight month period utilizing social media, content development, and SEO.

12. Email Marketing

Here's how content marketing managers use email marketing:
  • Formalize an email marketing campaign which captured information and developed personalized newsletters and promotions to increase customer support.
  • Managed and designed email marketing campaigns generating additional sales up !

13. Marketing Campaigns

Here's how content marketing managers use marketing campaigns:
  • Managed mobile marketing campaigns and identified product integration opportunities for corporate sponsors.
  • Performed market research to determine brand positioning and planned executable marketing campaigns.

14. Social Media Marketing

Here's how content marketing managers use social media marketing:
  • Print and digital content production, social media marketing and management
  • Direct and social media marketing strategy implementation.

15. Digital Content

Here's how content marketing managers use digital content:
  • Planned, created, and distributed digital content such as videos, photos and social media posts.
  • Managed and created digital content for clients website and social media platforms.
top-skills

What skills help Content Marketing Managers find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on content marketing manager resumes?

Joe Moore Ph.D.Joe Moore Ph.D. LinkedIn profile

Professor of Communication Program Coordinator, Digital Media Production, University of Central Missouri

Well, first I would strongly urge them to reconsider taking a gap year. If we are in a pandemic and go into another shutdown, where are you going to work? If you're thinking you'll just go to school at a community college and work on your gen eds, how are you going to do that if they are shut down, too? But, if they DO take a gap year, I would encourage students to work on their writing. That's the skill we see that students struggle with the most, and in talking with employers, it is the one skill that really sets applicants apart. And don't just "write". I mean, start a blog to write about your experiences, practice writing scripts, cover some news in your area, yes. But practice writing WELL. Go to https://owl.purdue.edu/ and do some writing lessons to practice proper grammar. Texting and emails have killed proper writing because it is not expected, but if you have good grammar, spelling, punctuation, and capitalization (basic writing skills) AND can tell a good story, just like that you've set yourself apart.

What soft skills should all content marketing managers possess?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

Students often underestimate the importance of soft skills. To succeed in a marketing career, you need to be able to communicate effectively both verbally and in writing, work well in a team environment, use critical and creative thinking, and get along with others. On an individual level, successful marketers are typically good time managers, decisive, adaptable to change, good listeners, and open to feedback. Emotional intelligence plays a significant role in one's career progression and success.

What hard/technical skills are most important for content marketing managers?

Erin Steffes Ph.D.

Department Chair and Professor, Towson University

As a science and an art, marketing utilizes both soft skills and technical skills on a daily basis. While some technologies are industry-specific, having an understanding and basic mastery of data analysis, statistics, data visualization, digital marketing, marketing research, and customer relationship management will position a candidate well.

What content marketing manager skills would you recommend for someone trying to advance their career?

Stephanie DellandeStephanie Dellande LinkedIn profile

Professor, Menlo College

Taking a gap year is a deliberate act, not flying by the seat of one's pants, i.e., just figuring things out as you go along. It entails establishing a plan prior to that year. Determining how the time will be spent is key to realizing a successful outcome. It is highly recommended to have a strategy on the specifics of what will be done during the year; otherwise, risk being unproductive. Reasons for taking a gap year are varied. Perhaps to reflect (on the past, present, future), ponder potential goals, and/or recalibrate. It is also a viable way to manage burnout. The gap year offers an opportunity to travel (experience other cultures), volunteer (for a cause of interest), learn new skills by experimenting with different types of jobs, etc. However, a gap year is not without its pitfalls. For example, it may be difficult going back to regular life, reinforcing the importance of having a plan at the outset.

What type of skills will young content marketing managers need?

Dr. Donald SiegelDr. Donald Siegel LinkedIn profile

Foundation Professor of Public Policy and Management and Director, Arizona State University

In our field, computer skills and proficiency with technology and data are in great demand (e.g., data analytics and engineering applications)

What technical skills for a content marketing manager stand out to employers?

Ira Harris Ph.D.Ira Harris Ph.D. LinkedIn profile

Professor, General Faculty, Director, M.S. in Commerce Program, University of Virginia

Graduates must not be complacent and assume their skill base will endure over a long period; they must continue to engage and learn in order to understand changes in the landscape and add value. Beyond listing specific computer software or hardware skills, we know from working so closely with employers to place our students that they are looking for students who possess excellent communication skills - including technical communication. Along the lines of communicating, employers seek graduates with the ability to analyze and succinctly synthesize sometimes ambiguous information. Finally, showcasing flexibility and an interest in learning will be important to employers.
Do you want to know more?
Read more about what experts have to say about content marketing manager

List of content marketing manager skills to add to your resume

Content marketing manager skills

The most important skills for a content marketing manager resume and required skills for a content marketing manager to have include:

  • Content Marketing
  • Digital Marketing
  • WordPress
  • Project Management
  • Content Strategy
  • B2B Marketing
  • Content Creation
  • Blog Posts
  • Google Analytics
  • Editorial Calendar
  • Content Development
  • Email Marketing
  • Marketing Campaigns
  • Social Media Marketing
  • Digital Content
  • Demand Generation
  • Content Calendar
  • Web Content
  • Lead Generation
  • Social Media Management
  • Media Management
  • KPIs
  • Facebook
  • Subject Matter Experts
  • Integrated Marketing
  • Proofreading
  • Twitter
  • Linkedin
  • Video Scripts
  • Instagram
  • Business Objectives
  • Content Production
  • Email Campaigns
  • Press Releases
  • Brand Awareness
  • CRM
  • Social Channels
  • B Testing
  • Social Media Analytics
  • Photoshop
  • Channel Marketing
  • Video Content
  • SEM
  • Target Audience
  • User Experience
  • Copywriting
  • HTML
  • ROI
  • A/B

Updated January 8, 2025

Zippia Research Team
Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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