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Job outlook for content marketing managers in the United States
Content marketing manager job growth summary. After extensive research, interviews, and analysis, Zippia's data science team found that:
The projected content marketing manager job growth rate is 10% from 2018-2028.
About 33,700 new jobs for content marketing managers are projected over the next decade.
Content marketing manager salaries have increased 8% for content marketing managers in the last 5 years.
There are over 33,092 content marketing managers currently employed in the United States.
There are 120,350 active content marketing manager job openings in the US.
The average content marketing manager salary is $84,566.
Are content marketing manager jobs in demand?
Content marketing manager job and salary trends over time
Content marketing manager jobs over time
Content marketing manager job growth rate over time
| Year | # of jobs | % of population |
|---|---|---|
| 2021 | 33,092 | 0.01% |
| 2020 | 32,074 | 0.01% |
| 2019 | 31,303 | 0.01% |
| 2018 | 28,792 | 0.01% |
| 2017 | 26,282 | 0.01% |
Average content marketing manager salary over time
Content marketing manager salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $84,566 | $40.66 | +3.9% |
| 2024 | $81,401 | $39.14 | +1.9% |
| 2023 | $79,878 | $38.40 | +1.6% |
| 2022 | $78,653 | $37.81 | +0.8% |
| 2021 | $78,029 | $37.51 | +1.9% |
Content marketing manager jobs by state
Most common states for content marketing managers
| Rank | State | Population | # of jobs | Employment/ 1000ppl |
|---|---|---|---|---|
| 1 | District of Columbia | 693,972 | 300 | 43% |
| 2 | New Hampshire | 1,342,795 | 287 | 21% |
| 3 | Massachusetts | 6,859,819 | 1,370 | 20% |
| 4 | Minnesota | 5,576,606 | 1,065 | 19% |
| 5 | Virginia | 8,470,020 | 1,410 | 17% |
| 6 | Washington | 7,405,743 | 1,257 | 17% |
| 7 | Oregon | 4,142,776 | 716 | 17% |
| 8 | Connecticut | 3,588,184 | 603 | 17% |
| 9 | Rhode Island | 1,059,639 | 176 | 17% |
| 10 | North Dakota | 755,393 | 126 | 17% |
| 11 | Colorado | 5,607,154 | 886 | 16% |
| 12 | South Dakota | 869,666 | 138 | 16% |
| 13 | Wyoming | 579,315 | 95 | 16% |
| 14 | Maryland | 6,052,177 | 899 | 15% |
| 15 | Utah | 3,101,833 | 459 | 15% |
| 16 | Vermont | 623,657 | 91 | 15% |
| 17 | California | 39,536,653 | 5,354 | 14% |
| 18 | Pennsylvania | 12,805,537 | 1,764 | 14% |
| 19 | North Carolina | 10,273,419 | 1,450 | 14% |
| 20 | Georgia | 10,429,379 | 1,443 | 14% |
Most common cities for content marketing managers
| Rank | City | # of jobs | Employment/ 1000ppl | Avg. salary |
|---|---|---|---|---|
| 1 | Chelmsford | 2 | 6% | $90,875 |
| 2 | Juneau | 2 | 6% | $77,861 |
| 3 | Annapolis | 2 | 5% | $82,634 |
| 4 | Dover | 2 | 5% | $84,625 |
| 5 | Hartford | 2 | 2% | $83,917 |
| 6 | Lansing | 2 | 2% | $79,068 |
| 7 | Atlanta | 5 | 1% | $77,206 |
| 8 | Boston | 4 | 1% | $91,266 |
| 9 | Urban Honolulu | 3 | 1% | $74,380 |
| 10 | Baton Rouge | 2 | 1% | $69,651 |
| 11 | Des Moines | 2 | 1% | $73,872 |
| 12 | Glendale | 2 | 1% | $95,313 |
| 13 | Irvine | 2 | 1% | $94,822 |
| 14 | Little Rock | 2 | 1% | $75,573 |
| 15 | Montgomery | 2 | 1% | $67,141 |
| 16 | New York | 3 | 0% | $86,934 |
| 17 | Indianapolis | 2 | 0% | $74,032 |
| 18 | Phoenix | 2 | 0% | $80,595 |
Content Marketing Manager job outlook: Expert opinions
Our panel of content marketing manager experts
University of Louisiana at Monroe
University of Connecticut
Northeastern University
The University of Texas at San Antonio
Kutztown University of Pennsylvania
Murray State University
Cabrini University
Texas Woman's University
University of Colorado at Colorado Springs
Southern University and A & M College
City University of Seattle
Truman State University
University of South Alabama
North Dakota State University
What general advice would you give to a Content Marketing Manager?
Rich Johnson: Most job titles have a similar salary. Sometimes the salary is better in urban spaces where the cost of living is higher as well. Before I would assess salary, I would look at the cost of living and your monthly budget to build your personal requirements. You usually need to begin work in a starting salary position, but that doesn't mean that you need to stay there for long. When you get into a role, go all in. Master everything that is asked of you and start providing ideas to solve problems. Your value isn't just your ability to complete a task, it is your ability to provide value and creative solutions. Make sure that you retain credit for your contributions and stay positive. Building value in your role is key for job security and growth. Another part of the ladder of salary growth is self advocating for raises and knowing when you have hit the ceiling in your present position. If you do hit a plateau, the options are to pursue a new role or consider taking your skills to another business. One of the most effective growth tools that I have had in my career has been through freelance. If you have the bandwidth, consider taking on some freelance work. This will build skills and new connections that can lead to your next opportunity.
What Content Marketing Manager skills would you recommend for someone trying to advance their career?
Rich Johnson: One of the most difficult positions can be the beginning. But, the most potential starts there as well. Once you start down a path, inertia and career trajectory could keep you on that path for a while. Choose wisely... Always be curious and have an open mind. Try something for a while. Learn new skills, gain perspective and let the path unfold before you. A lot of jobs ask for a student to have work experience before they are willing to hire. This creates a dilemma too. One piece of advice that I give to my students is to do volunteer work in the direction that they would like their career to go. If you like the music industry, volunteer to create designs for the musicians and stages. Replace your college portfolio with work that involves collaboration and connects you to the community. Maybe your HR team might have seen that show and was impressed with your work. It can be hard to know when doors will open. The most important thing is to keep going. Don't let setbacks stop you.
What will help Content Marketing Managers increase their earning potential?
Rich Johnson: Digital media covers a lot of mediums and requires many skill sets (print, static online, animation, interactive). The print arm is a lesser component although still valuable in the scope of marketing. Smartphones, tablets and gaming have moved a lot of digital into a customer expectation of interactive and customizable content. The present model of career specialization in a certain aspect of this spectrum of skills is changing. The age of the generalist is becoming more of a reality as design tools are becoming more accessible and A.I. is assisting in the more complex tasks. I would say that someone working in digital media will need to focus more on the big picture of design, predicting trends and developing solutions from a point of view with perspective. It will be even more important to understand the needs of a system from the top down and provide solutions that enhance that system. This might be through partnering with marketing and sales to conceptualize solutions, pitching product ideas and other functions related to creative and art direction. And be curious, all of the time. Keep up to date with everything that is happening. Take classes, watch tutorials, read articles and be obsessed with the breakneck rate of change. Digital media is constantly changing and possibilities are always expanding. It can be near impossible to be a master of all of these trajectories, but you can understand them well enough to bring in a specialist when the challenge requires it. This is where I predict that A.I. will be a major paradigm shift. There will be a time when you will ask the system to solve a problem, and you can choose what parts of the process that you want to control. So to boil it down... Develop a well rounded set of skills Further develop specialist level skills where you excel Keep on top of change and keep a thirst for learning Strengthen your connection to problem solving and creative innovation Keep an eye on the future predicting what might be around the bend
What Content Marketing Manager skills would you recommend for someone trying to advance their career?
Zachary Moore Ph.D., M.B.A.: Marketing is a dynamic, rapidly evolving field. It always has been, and it always will be. Marketing tactics are driven by the popular culture of the societies companies serve. This said, aspiring marketers must realize that as things change, they must be willing to adapt their tactics to meet the consumer where they are. However, just as things change, there are enduring truths that shape marketing practice. Consumers want to be valued and heard. By keeping these touchstones in mind and staying up to date with modern trends, marketers can develop long-lasting careers and maintain relevancy as society evolves. My biggest advice is to be a successful marketer, you must do three things: 1. Keep your customers at the heart of what you do. 2. Meet your customers where they are. 3. Create value for your customers, company, and self. If a marketer can accomplish these three things, they can develop a career that will withstand the forces of change.
What general advice would you give to a Content Marketing Manager?
Scott Wallace: Young people entering the field like the excitement, the variety and the fast pace that comes with this work. You get to meet all sorts of people, hear their stories and use your skills to turn them into stories for the broader community. It’s a lot of fun! The biggest drawback for some is that the job usually requires working long hours and an unpredictable schedule.
What will help Content Marketing Managers increase their earning potential?
Scott Wallace: One of the beauties of this career is that every day is different. A Digital Media Specialist might be sent out to cover an outdoor concert one day or flooding in a local community the next. A Digital Media Specialist needs to develop a range of skills that include recognizing a good story and being able to tell it with crisp, clear writing and strong visuals. It’s a wonderful way to connect with people from all walks of life. A successful professional will keep up on the news and be keeping a watchful eye on event calendars to seek out opportunities for great storytelling!
What general advice would you give to a Content Marketing Manager?
Rob Durant: To truly maximize the value you derive from your career, start by clearly defining what 'value' means to you - whether it's salary, job satisfaction, work-life balance, or professional growth. Understand your priorities and align your career trajectory to meet these goals. Specific steps you can take include developing a consistent habit of enhancing your skills, actively seeking opportunities that resonate with your personal definition of success, and building a strategic network within your industry and beyond.
What will help Content Marketing Managers increase their earning potential?
Rob Durant: Congratulations! As you start your career, remember that the 4, 5, 5+ years you spent earning your degree did NOT equip you with all the answers. But hopefully it instilled in you the ability to ask insightful questions. Stay curious, embrace challenges, learn, and grow. Your journey is just beginning, and every experience is a step towards mastering your craft.
Dr. Nicholas Councilor D.M.A.
Assistant Professor of Practice—ClarinetThe University of Texas at San Antonio
Fine And Studio Arts
What general advice would you give to a Content Marketing Manager?
Dr. Nicholas Councilor D.M.A.: -Continuously learn and adapt: Keep working to refine your craft. Stay updated with industry trends, technologies, and best practices.
-Build a strong network: Connect with professionals in your field, attend industry events, and engage in networking opportunities.
-Develop soft skills: Communication, teamwork, problem-solving, and adaptability are crucial for success.
-Seek mentorship: Learn from experienced professionals who can provide guidance and support.
What Content Marketing Manager skills would you recommend for someone trying to advance their career?
Dr. Nicholas Councilor D.M.A.: -Digital skills: Proficiency in various digital tools, platforms, and technologies will become increasingly important. This includes being well-versed in audio and video editing.
-Social Media: Learn how to promote yourself on various social media platforms and a professional website by creating content that best serves your career goals and reaches new audiences.
-Emotional intelligence: As workplaces evolve, the ability to understand and manage emotions will be valuable.
What general advice would you give to a Content Marketing Manager?
Dr. Kaley Martin M.A. '16: For Digital Media degree graduates whether that’s in my field, Mass Communication, or other fields such as Communication Studies, Digital Filmmaking, Marketing, Social Media, etc. graduates need to have strong work portfolios entering the field. To gain that experience and portfolio work, I encourage students to join academic organizations that align with those interests and also turn every class assignment into an opportunity to gather portfolio work! I think at times students think “this is for a class only”, but really these are great opportunities to double-dip and get portfolio pieces while also completing your course work. Additionally, as much as you can, outside of the classroom create content in whatever medium fits your field of interest. Keep growing and practicing your craft so that your skills are continually worked like building muscle in a sense. Finally, entering the field, do not think your learning stops when you graduate. Our field is changing rapidly and constantly so you need to be plugged in to reputable organizations and resources that help you consistently grow in your chosen digital medium area to always be forward-thinking and able to move forward with our digital media ecosystem.
What Content Marketing Manager skills would you recommend for someone trying to advance their career?
Dr. Kaley Martin M.A. '16: As much as it pains me to say, artificial intelligence will be something to not only be familiar with, but something you need to take time to learn in whatever way that fleshes out for your area in the industry. AI content generation is NOT something I think we should be leaning in to because true creativity and talent is something uniquely human and what you are trained to do through your education, but knowledge of how AI affects your area is very important. For instance, be able to spot AI-generated content, be able to notice misinformation among AI-generated content, and be familiar with the processes and players in this space. Eventually, you’ll be hiring and you want to be able to spot a fake portfolio as well. Learning trends, developing that creative eye, and finding new, unique ways to create content is not going to come from AI any time soon, so I encourage new entrants to the industry to be trained professionals that can recognize when these technologies are in use and abused. Like a tool, they have their place, but a hammer did not build the house for the architect. The architect designed the house and the hammer helped execute that design plan so is AI as a tool for our field.
What will help Content Marketing Managers increase their earning potential?
Dr. Kaley Martin M.A. '16: The most important thing when negotiating salary in Digital Media fields is knowing your worth and pricing accordingly. So many freelance artists and newcomers tend to take lower salaries and rates due to creative work being culturally underpriced, but knowing you own worth and doing research will help you have those negotiation conversations. Additionally, knowing your worth means providing true value to those hiring you by showing you are bringing true skill, strategy, and artistry to the table — not just a degree. How are you using that degree to advance and innovate the field? My degree from the University of Montevallo, for instance, taught me as an undergraduate to be a consistent learner and be watchful of the changing tides of my field due to my university’s foundation in the liberal arts. Liberal arts foundations immerse students in not only their given area, but also expose them to diverse areas in the arts, sciences, humanities, business, and more. That allowed me to always examine how these areas intersect with my own and has made me a dynamic, sought-after, and decorated professional now. So, even if you are not coming from a liberal arts background, have that mindset about you on how I can show my true value to the employer and what I bring to the table that’s unique, different, and worth the money you are asking for. Also, if you are considering a degree in Digital Media, I strongly encourage you to research the paths we have for you here at the University of Montevallo.
Dr. Joseph Harasta Jr
Associate ProfessorKutztown University of Pennsylvania
Radio, Television, And Digital Communication
What will help Content Marketing Managers increase their earning potential?
Dr. Joseph Harasta Jr: With so much focus on online presence today, digital media specialists are valued and key members of any organization’s marketing and publicity efforts. It’s hard to imagine any organization that can flourish today with at least some form on online content and presence. Many organizations that are too small to hire digital media specialists outright might consider hiring a consultant who can handle managing online content in a smaller way. That said, anyone getting into the digital media field has an array of options available to them whether it be for a standalone company, consulting firm that specializes in online presence, or freelance workers who take on several clients at the same time.
What will help Content Marketing Managers increase their earning potential?
Dr. Gulay Guzel PhD: Looking ahead, digital and social media marketing will continue to gain prominence, with no signs of slowing down. Similarly, influencer marketing is becoming a staple promotional tool across various platforms, especially as Gen Z consumers, who have never known a world without social media, dominate the market. Additionally, the integration of machine learning and automation, facilitated by AI, will streamline day-to-day tasks. These developments underscore the need for marketers to possess a comprehensive skill set, particularly in consumer data analysis, research methodologies, and promotion strategies. Furthermore, anticipating increased regulations, particularly in privacy and security, will shape the future landscape of marketing practices.
What general advice would you give to a Content Marketing Manager?
Elizabeth Thomas: While the specific tasks will vary by industry, a Digital Media Specialist most often works with metrics and analytics tools/platforms to impact search results (search engine marketing) and increase search engine optimization (SEO). Additionally, this professional may be involved at every level of digital media, from developing content, to editing video, managing social media accounts, monitoring media platforms, curating web content, and even engaging with consumers.
What Content Marketing Manager skills would you recommend for someone trying to advance their career?
Elizabeth Thomas: Digital media is still very fresh territory. It is ever-evolving. Companies, brands, and agencies are looking to hire talented professionals with any training or experience with these relatively new sets of tasks. The most experienced people working in the communications field did not learn how to work with newer digital media when they were being trained because these literally didn't exist when most started their careers. This is why there are currently more jobs available than there are qualified applicants to fill them. As a college professor teaching public relations and digital technologies, I encourage soon-to-be graduates to hone their skills in this area because the jobs are plentiful and their expertise is not only needed but will be rewarded.
Professor Cheryl Pilchik
Marketing at Cabrini U.Cabrini University
Business Administration, Management And Operations
What Content Marketing Manager skills would you recommend for someone trying to advance their career?
Professor Cheryl Pilchik: Look at all the benefits offered by the company, such as medical, holidays, 401K, etc. Also, consider using the position as a steppingstone in your field to a second job in the near future.
What Content Marketing Manager skills would you recommend for someone trying to advance their career?
Dr. Aimée Myers Ph.D.: Digital literacy, multimedia creating/editing, intercultural communication, content curation/management.
What will help Content Marketing Managers increase their earning potential?
Dr. Aimée Myers Ph.D.: First, learn how to negotiate. Research typical salaries for the roles and industries you're interested in, and be prepared to negotiate your compensation package effectively, highlighting the value you can bring to the employer. Along those lines, attend negotiating workshops, especially if you are a woman. Second, really showcase your soft skills. Soft skills like communication, teamwork, and creativity are often seen in English majors more than any other academic area. These soft skills are often transferable across different jobs and industries, and they play a crucial role in helping individuals succeed in their careers, build strong professional relationships, and contribute effectively to their organizations. Employers are requesting graduates with these skills more and more.
What general advice would you give to a Content Marketing Manager?
Ann Amicucci Ph.D.: You can maximize your earning potential at the start of your career by gaining diverse experience. Seek internship opportunities that complement but don't repeat what you're learning in college so you can show employers how your internship stretched what you're able to do. If you haven't graduated yet, look for classes that will enhance the type of employee you can be. For example, adding a course in Teaching English to Speakers of Other Languages, cross-cultural communication, interpersonal communication, marketing, or leadership and talking about what you've learned in that course in an interview will show employers that you're thinking broadly about what it means to write and communicate effectively in a workplace.
What Content Marketing Manager skills would you recommend for someone trying to advance their career?
Ann Amicucci Ph.D.: As we continue to face a glut of digital information in our daily lives, the ability to connect with an audience in meaningful ways through writing will become increasingly important. No matter what field you work in, you'll have a message to get across to someone else. Your English degree will help you consider the humanity of that message: Who is on the receiving end? What state of mind are they in when they're considering what you have to say? What state of mind do you hope to put them in? Being a compassionate and conscientious communicator who thinks critically about how a message comes across will help you stand out in the coming years of information overload.
What will help Content Marketing Managers increase their earning potential?
Ann Amicucci Ph.D.: A college degree opens so many doors, so keep an open mind about the career paths you can pursue with a degree in English. Say you're interested in a career in publishing. Think broadly about the types of publishing companies you apply to: in addition to those that publish novels or nonfiction books you read, expand your search to include textbook publishers, religious publishers, and publishers of children's books. Also, consider what other companies would give you experience that will make you competitive for a publishing job. You might apply to grant writing jobs or social media management positions and use that writing experience as a stepping stone into the publishing world. Make sure to visit your college's career center for advice on where to look for job openings.
Jennifer D'Angelo PhD
Assistant Professor of MarketingWhat general advice would you give to a Content Marketing Manager?
Jennifer D'Angelo PhD: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What Content Marketing Manager skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo PhD: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What will help Content Marketing Managers increase their earning potential?
Jennifer D'Angelo PhD: A marketing manager is often responsible for planning and implementing a marketing plan. What this marketing plan encompasses can vary, as marketing involves many different things such as branding, product development, sales, advertising, digital and social media, and retailing.
Vanessa Ferchaud Ph.D.
Assistant Research ProfessorSouthern University and A & M College
Agriculture
What general advice would you give to a Content Marketing Manager?
Vanessa Ferchaud Ph.D.: These are skills that will become more important and pervalent in the field in the next 3-5 years:
Creative Thinking and Innovative Thinking (Problem Solving)
Interpersonal Skills (People and Social Skills)
Acquire Leadership Skills and Developmental Skills along your Journey on the job
AI (Artificial Intelligence)
Have Good Commnication Skills
What will help Content Marketing Managers increase their earning potential?
Mario Schulzke: It depends on the industry, but a marketing specialist would likely do much support work at this entry-level job, such as research, presentation prep, first drafts, and grunt tasks. You won't be leading any strategy as a marketing specialist.
What general advice would you give to a Content Marketing Manager?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there's no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there's scope for negotiation, don't worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
What Content Marketing Manager skills would you recommend for someone trying to advance their career?
Ajay Abraham Ph. D.: Everyone is talking about AI these days, so I will start off by joining the bandwagon, but with some nuance. It's important to know how to use artificial intelligence tools in order to be better or more effective at one's job. This doesn't mean that everyone needs to become an AI expert, but that we should be able to harness the power of AI tools to improve the quality and efficiency of our work. This requires being fluent enough with AI tools to understand, discuss, and make decisions involving AI or about AI output (even if we don't actually use those tools in a hands-on manner). This should be done while also being able to bridge the gap for those who are less fluent (perhaps those in more senior-level roles who are even less hands-on with these tools). That apart, as more of the workforce focuses more of their time on technical and similar skills, "softer" skills such as integrity, professionalism, self-awareness, and team-orientation will become even more important as differentiators.
What will help Content Marketing Managers increase their earning potential?
Ajay Abraham Ph. D.: Earning a fair salary is important, although what exactly is fair might vary based on individual perceptions. More important, think of a job as offering a combination of financial and other non-monetary benefits such as perks (e.g., work culture, work-life balance, self-fulfillment, good colleagues, networking). Try to optimize your benefits across this multi-dimensional perspective rather than by simply focusing on salary. That stated, some job opportunities have scope for negotiation on salary. First, identify if the job that you are applying for has scope for negotiation, in which case, there’s no harm in negotiating if done ethically, professionally, and reasonably. If the job is not one in which there’s scope for negotiation, don’t worry. Instead, focus on performance and making a case for yourself at the time of annual evaluations and/or salary hikes (which should be done even if there were salary negotiations before joining). Similar suggestions apply if you are thinking of switching roles/organizations.
What general advice would you give to a Content Marketing Manager?
Dr. Adam Davis: Some patience. The news gets clicks and eyeballs with doom and gloom, but the fact is, people in fields other than professional credentials (nursing, CPA) have always spent a year or two driving cabs and waiting tables. Be persistent, work networks and connections. An English degree is not a career credential; grads tend to teaching, writing/editing/publishing, but also get hired into a wide variety of firms that have use for people who can think about texts and what they mean and make persuasive cases for how to understand a given fact pattern - that's what makes it such a good preparation for law school.
What Content Marketing Manager skills would you recommend for someone trying to advance their career?
Dr. Adam Davis: At just this moment, getting a living wage is the priority, rather than maximizing salary. You need to get some experience that will let you move outward and upward from that first position. Your goal is a full-time position with bennies, one that uses your gifts. In letters of application and in interviews (REHEARSE for those) -- remember to talk about your hard skills and soft skills - prospective employers are not going to ask. Individualize the application for each job you really want, and think hard about what's most useful to that employer - talk about their needs, rather than why the position would serve your needs and interests. Have a story ready that illustrates how you made use of each trait you're claiming.
What will help Content Marketing Managers increase their earning potential?
Dr. Adam Davis: Work with emergent media; learn how to work words beyond writing: podcasts & video, web design, social media, blogging. These are skills easily acquired through YouTube and of great interest to employers. AI is not to be feared, but to be understood and used, and employers are going to be interested when you tell them you know how to make it work for them.
What general advice would you give to a Content Marketing Manager?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What Content Marketing Manager skills would you recommend for someone trying to advance their career?
Jennifer D'Angelo Ph.D.: The ever-changing landscape of consumer trends and technological advancements in how to market to consumers often makes the job exciting and fast-paced. However, with the increased emphasis on results, marketers must be conscious of how to measure and demonstrate the value of their work.
What will help Content Marketing Managers increase their earning potential?
Jennifer D'Angelo Ph.D.: Brands across many product categories are facing an increasing level of competition. Brands may struggle with rising brand parity, where brands and their competitors are seen as similar to one another. Therefore, to stand out from competitors, it has become increasingly important for brands to have marketing managers that create value for consumers and communicate that value to consumers.
What Content Marketing Manager skills would you recommend for someone trying to advance their career?
Doris Frye: Employers consistently tell us that effective communication is both a skill in high demand and one that is often lacking in employees. English majors enter the workforce with exceptional communication and critical thinking skills that are already valued. With the explosion of A.I., these skills will become even more important; English majors' facility with language will become all the more essential. The ability to adapt and respond to A.I. tools will be essential going forward for those with English degrees.
What will help Content Marketing Managers increase their earning potential?
Doris Frye: An English degree is exceptionally versatile. While some will go into education, many fields value this degree. When looking for jobs, focus on searching based on employers looking for potential employees with skills in communication, research, and critical thinking rather than just those seeking an English degree. The opportunities are extremely wide: the government, advertising companies, law firms, and almost any industry that requires technical writing skills will all value a degree in English.
Ahmad Asady
Assistant Professor of Management Faculty Scholar, Challey Institute for Global Innovation and GrowthNorth Dakota State University
Marketing
What general advice would you give to a Content Marketing Manager?
Ahmad Asady: The role of a Marketing professional is as rewarding as it is demanding. On one hand, it offers the chance to unleash creativity, see the direct impact of your work, and enjoy a variety of experiences across different projects and industries. On the other hand, it comes with its fair share of challenges, such as the pressure to perform under tight deadlines and budgets, the constant need to stay ahead in a fast-evolving field, and the stress of quantifying the effectiveness of marketing campaigns. Despite these challenges, the role remains appealing for those drawn to a career that demands both strategic thinking and creative innovation, underscored by the powerful tool of persuasion to shape consumer behavior and drive business success.
What Content Marketing Manager skills would you recommend for someone trying to advance their career?
Ahmad Asady: Now is an exciting time to enter the field of marketing. The digital age has transformed how brands connect with consumers, opening up a plethora of channels and tools for innovative engagement strategies. This digital expansion, coupled with the shift towards a more consumer-centric marketing approach, has made the role of a Marketing professional more crucial and impactful than ever. Professionals in this field enjoy the privilege of working at the intersection of creativity and analytics, where they can make significant contributions to a brand's growth and adapt to new challenges and technologies, ensuring a career that is both stable and filled with opportunities for continuous learning.
What will help Content Marketing Managers increase their earning potential?
Ahmad Asady: A Marketing professional's day is a blend of art and science, filled with the pursuit of understanding and engaging the target audience. Their daily activities revolve around creating and managing content that resonates with consumers, conducting market research to stay ahead of trends, analyzing data to refine strategies, and collaborating with cross-functional teams to ensure a unified brand message. Persuasion lies at the heart of their role, as they must continuously convince both internal stakeholders and external audiences of the value and relevance of their brand's offerings.