What does a content marketing manager do?
A content marketing manager is primarily in charge of overseeing and developing web content for a company's online platforms, ensuring to drive web traffic and increase brand awareness. Moreover, their responsibilities revolve around managing the budget in digital marketing, devising strategies to captivate the public's attention, keeping up with the latest social media trends, evaluating progress, and handling a team of content writers, analysts, graphic designers, and influencers. Furthermore, as a manager, it is essential to lead and encourage the team, all while implementing the company's policies and regulations.
Content marketing manager responsibilities
Here are examples of responsibilities from real content marketing manager resumes:
- Manage newsroom, and lead statewide and local beats in economics, entertainment, lifestyle and politics.
- Manage social media outreach, including Pinterest.
- Develop and manage content and reporting across several channels including web, Facebook and email.
- Maintain and optimize WordPress site, including improving mobile performance, managing plugins, and troubleshooting.
- Manage editorial aspects of product category pages including research, writing, editing, and proofreading.
- Manage implementation of marketing automation software and lead integration with CRM to improve tracking and visibility into campaign performance.
- Update web content via WordPress and ensure consistency in brand voice and style.
- Distribute, create and edit content for social media platforms, including blogs, LinkedIn and Facebook.
- Schedule posts and track data using Hootsuite.
- Create Pinterest page to advocate company branding.
- Design and curate relevant and engaging content.
- Provide multimedia content to YouTube, Flickr and NASA portal.
- Run and oversee the @ ThrillistNYC twitter handle; double the followers.
- Write, curate, schedule & monitor social media posts for community engagement.
- Create branding plans including logos, advertisement, slogans, video, photography and more.
Content marketing manager skills and personality traits
We calculated that 12% of Content Marketing Managers are proficient in Content Marketing, Digital Marketing, and WordPress. They’re also known for soft skills such as Creativity, Interpersonal skills, and Organizational skills.
We break down the percentage of Content Marketing Managers that have these skills listed on their resume here:
- Content Marketing, 12%
Conducted content marketing department to monetize brand marketing across key distribution channels and increase focus for partner marketing efforts.
- Digital Marketing, 9%
Increased brand visibility and traffic by managing digital marketing campaigns, analyzing performance data and developing strategy.
- WordPress, 6%
Used WordPress to launch redesigned website and keep site current.
- Project Management, 5%
Project management, translated requests into technical requirements and led projects through implementation.
- Content Strategy, 4%
Defined content strategy for mobile application management solution, including writing and editing instructional copy, alerts, and messages.
- B2B Marketing, 4%
Created and implemented first-ever corporate brand positioning, brand communication and inbound/outbound B2B marketing efforts for start-up.
Common skills that a content marketing manager uses to do their job include "content marketing," "digital marketing," and "wordpress." You can find details on the most important content marketing manager responsibilities below.
Creativity. To carry out their duties, the most important skill for a content marketing manager to have is creativity. Their role and responsibilities require that "advertising, promotions, and marketing managers must be able to generate new and imaginative ideas." Content marketing managers often use creativity in their day-to-day job, as shown by this real resume: "spearheaded creative strategy & development of the two highest roi campaigns in brand history, larryculpepper and lil sweet. "
Interpersonal skills. Many content marketing manager duties rely on interpersonal skills. "managers must deal with a range of people in different roles, both inside and outside the organization.," so a content marketing manager will need this skill often in their role. This resume example is just one of many ways content marketing manager responsibilities rely on interpersonal skills: "integrated project management experience with interpersonal, communications, financial, and leadership skills. "
Organizational skills. Another skill that relates to the job responsibilities of content marketing managers is organizational skills. This skill is critical to many everyday content marketing manager duties, as "advertising, promotions, and marketing managers must manage their time and budget efficiently while directing and motivating staff members." This example from a resume shows how this skill is used: "possess exceptional project management skills, including planning and organizationalskills that have been integral in experiential and event marketing initiatives. "
Analytical skills. For certain content marketing manager responsibilities to be completed, the job requires competence in "analytical skills." The day-to-day duties of a content marketing manager rely on this skill, as "advertising, promotions, and marketing managers must be able to analyze industry trends to determine the most promising strategies for their organization." For example, this snippet was taken directly from a resume about how this skill applies to what content marketing managers do: "analyzed marketing metrics data and conducted a/b testing to increase campaign conversions and roi. "
Communication skills. A commonly-found skill in content marketing manager job descriptions, "communication skills" is essential to what content marketing managers do. Content marketing manager responsibilities rely on this skill because "managers must be able to communicate effectively with a broad-based team made up of other managers or staff members during the advertising, promotions, and marketing process." You can also see how content marketing manager duties rely on communication skills in this resume example: "develop and lead marketing & communications department's content marketing strategy. "
The three companies that hire the most content marketing managers are:
- Zebra Technologies52 content marketing managers jobs
- Rubrik45 content marketing managers jobs
- Amazon12 content marketing managers jobs
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Compare different content marketing managers
Content marketing manager vs. Senior manager of marketing
A senior manager of marketing is responsible for monitoring the organization's marketing staff, reviewing and approving marketing campaigns, and identifying strategies to improve services that would generate more revenues and increase its profitability. The senior manager of marketing evaluates the current market trends to meet consumers' demands and organizes techniques to sell products and services to the target audience. They lead the development of promotional offers and brand awareness, interpret sales data, and monitor the marketing processes' progress.
These skill sets are where the common ground ends though. The responsibilities of a content marketing manager are more likely to require skills like "content strategy," "blog posts," "editorial calendar," and "digital content." On the other hand, a job as a senior manager of marketing requires skills like "sr," "patients," "strong project management," and "salesforce." As you can see, what employees do in each career varies considerably.
Senior managers of marketing really shine in the technology industry with an average salary of $126,981. Comparatively, content marketing managers tend to make the most money in the finance industry with an average salary of $89,000.On average, senior managers of marketing reach higher levels of education than content marketing managers. Senior managers of marketing are 5.7% more likely to earn a Master's Degree and 0.2% less likely to graduate with a Doctoral Degree.Content marketing manager vs. Manager, field marketing
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that content marketing manager responsibilities requires skills like "wordpress," "content strategy," "content creation," and "blog posts." But a manager, field marketing might use other skills in their typical duties, such as, "salesforce," "grass," "marketing mix," and "market trends."
Managers, field marketing earn a higher average salary than content marketing managers. But managers, field marketing earn the highest pay in the technology industry, with an average salary of $100,565. Additionally, content marketing managers earn the highest salaries in the finance with average pay of $89,000 annually.In general, managers, field marketing achieve similar levels of education than content marketing managers. They're 4.0% less likely to obtain a Master's Degree while being 0.2% less likely to earn a Doctoral Degree.Content marketing manager vs. Marketing strategist
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Some important key differences between the two careers include a few of the skills necessary to fulfill the responsibilities of each. Some examples from content marketing manager resumes include skills like "editorial calendar," "digital content," "demand generation," and "content calendar," whereas a marketing strategist is more likely to list skills in "healthcare," "powerpoint," "cloud," and "salesforce marketing cloud. "
Marketing strategists earn the highest salary when working in the technology industry, where they receive an average salary of $100,214. Comparatively, content marketing managers have the highest earning potential in the finance industry, with an average salary of $89,000.When it comes to education, marketing strategists tend to earn similar degree levels compared to content marketing managers. In fact, they're 0.4% more likely to earn a Master's Degree, and 0.2% more likely to graduate with a Doctoral Degree.Content marketing manager vs. Marketing lead
A marketing lead is an individual who is responsible for overseeing a team of marketing specialists to help a company achieve its marketing goals. Marketing leads are required to create and manage marketing plans so that they can deliver marketing campaigns on time and escalate issues that may prevent prompt delivery. They can incorporate a mix of different strategies in campaigns such as digital publishing, templates, and training. Marketing leads must work closely with account managers and sales engineers so that they can empower them to effectively position the company's products differently from their competitors.
Types of content marketing manager
Updated January 8, 2025
