What Does a Content Marketing Manager Do?

In this section, we compare the average content marketing manager annual salary with that of a senior manager of marketing. Typically, senior managers of marketing earn a $33,784 higher salary than content marketing managers earn annually.

Even though content marketing managers and senior managers of marketing have vast differences in their careers, a few of the skills required to do both jobs are similar. For example, both careers require content marketing, digital marketing, and wordpress in the day-to-day roles.

These skill sets are where the common ground ends though. A content marketing manager responsibility is more likely to require skills like "content strategy," "blog posts," "editorial calendar," and "digital content." Whereas a senior manager of marketing requires skills like "sr," "patients," "strong project management," and "salesforce." Just by understanding these different skills you can see how different these careers are.

Senior managers of marketing really shine in the technology industry with an average salary of $126,981. Whereas content marketing managers tend to make the most money in the finance industry with an average salary of $89,000.

On average, senior managers of marketing reach higher levels of education than content marketing managers. Senior managers of marketing are 5.7% more likely to earn a Master's Degree and 0.2% less likely to graduate with a Doctoral Degree.

Now we're going to look at the manager, field marketing profession. On average, managers, field marketing earn a $8,730 higher salary than content marketing managers a year.

A similarity between the two careers of content marketing managers and managers, field marketing are a few of the skills associated with both roles. We used resumes from both professions to find that both use skills like "content marketing," "digital marketing," and "project management. "

While some skills are similar in these professions, other skills aren't so similar. For example, several resumes showed us that content marketing manager responsibilities requires skills like "wordpress," "content strategy," "content creation," and "blog posts." But a manager, field marketing might use skills, such as, "salesforce," "grass," "marketing mix," and "market trends."

It's been discovered that managers, field marketing earn higher salaries compared to content marketing managers, but we wanted to find out where managers, field marketing earned the most pay. The answer? The technology industry. The average salary in the industry is $100,565. Additionally, content marketing managers earn the highest paychecks in the finance with an average salary of $89,000.

In general, managers, field marketing study at similar levels of education than content marketing managers. They're 4.0% less likely to obtain a Master's Degree while being 0.2% less likely to earn a Doctoral Degree.

The marketing strategist profession generally makes a lower amount of money when compared to the average salary of content marketing managers. The difference in salaries is marketing strategists making $4,533 lower than content marketing managers.

By looking over several content marketing managers and marketing strategists resumes, we found that both roles utilize similar skills, such as "content marketing," "digital marketing," and "wordpress." But beyond that the careers look very different.

Some important key differences between the two careers are a few of the skills necessary to fulfill responsibilities. Some examples from content marketing manager resumes include skills like "editorial calendar," "digital content," "demand generation," and "content calendar," whereas a marketing strategist might be skilled in "healthcare," "powerpoint," "cloud," and "salesforce marketing cloud. "

Additionally, marketing strategists earn a higher salary in the technology industry compared to other industries. In this industry, they receive an average salary of $100,214. Additionally, content marketing managers earn an average salary of $89,000 in the finance industry.

When it comes to education, marketing strategists tend to earn similar education levels than content marketing managers. In fact, they're 0.4% more likely to earn a Master's Degree, and 0.2% more likely to graduate with a Doctoral Degree.

Marketing leads tend to earn a higher pay than content marketing managers by about $20,098 per year.

While their salaries may vary, content marketing managers and marketing leads both use similar skills to perform their jobs. Resumes from both professions include skills like "content marketing," "digital marketing," and "project management. "

While some skills are shared by these professions, there are some differences to note. "wordpress," "content strategy," "editorial calendar," and "content development" are skills that have shown up on content marketing managers resumes. Additionally, marketing lead uses skills like healthcare, digital transformation, strong project management, and salesforce on their resumes.

In general, marketing leads make a higher salary in the technology industry with an average of $118,478. The highest content marketing manager annual salary stems from the finance industry.

Marketing leads reach similar levels of education when compared to content marketing managers. The difference is that they're 0.7% more likely to earn a Master's Degree more, and 0.0% less likely to graduate with a Doctoral Degree.