How To Become A Content Producer: What It Is and Career Path

What is a content producer and how to become one

Updated January 8, 2025

3 min read

Quoted expert

Bradley Shreve

A Content Producer has become rather important in the last decade or two. While there are many types of content, many different producers, who specialize in creating the different content, typically simmer down a few base responsibilities.

They are tasked with writing copy, news articles, blog posts, newsletters, and so on, all to be put on social media and networks, and other digital platforms. The Producer may also be tasked with creating images to be shared and interacted with on these platforms. All of this must be done while keeping up quality and quantity, timing, and promoting the company's message, marketing, and advertising plans.

There is really no general set of requirements in place for becoming a Content Producer in the first place. Shown experience and work is often valued over education, especially since it is a relatively young career path and nobody has quite nailed the art of digital content making.

What general advice would you give to a content producer?

Bradley Shreve

Editor, Tribal College Journal

Be flexible. An undergraduate degree in history offers a solid liberal arts background, but not a skill set that is finely tuned for most jobs. Think outside the box, and understand that the job you land probably won't be in the history profession.

ScoreContent ProducerUS Average

Salary

4.4

Avg. Salary $56,255

Avg. Salary $59,228

Stability level

9.2

Growth rate 8%

Growth rate 0.3%

Diversity

5.0

Race

American Indian and Alaska Native 0.17%

Asian 6.36%

Black or African American 7.87%

Hispanic or Latino 14.46%

Unknown 5.58%

White 65.57%

Gender

female 39.60%

male 60.40%

Age - 39

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 39

Stress level

9.2

Stress level is very high

7.1 - high

Complexity level

9.4

Complexity level is advanced

7 - challenging

Work life balance

2.8

Work life balance is poor

6.4 - fair

Key steps to become a content producer

Explore content producer education requirements

Most common content producer degrees

Bachelor's

82.6 %

Master's

9.7 %

Associate

4.9 %

Start to develop specific content producer skills

Skills	Percentages
Video Content	7.20%
Content Production	4.91%
Digital Content	4.88%
Instagram	4.42%
Facebook	3.89%

Complete relevant content producer training and internships

Accountants spend an average of Less than 1 month on post-employment, on-the-job training. New content producers learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a content producer based on U.S. Bureau of Labor Statistics data and data from real content producer resumes.

Research content producer duties and responsibilities

Manage and create content for the site's Facebook page, while also expanding its audience.
Produce social media stories using twitter, Facebook and Instagram.
Create visually engaging social videos from podcast clips for Facebook & Instagram.
Establish investigative WordPress news website.

Prepare your content producer resume

When your background is strong enough, you can start writing your content producer resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a content producer resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose from 10+ customizable content producer resume templates

Build a professional content producer resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your content producer resume.