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Become A Content Producer

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Working As A Content Producer

  • Getting Information
  • Thinking Creatively
  • Interacting With Computers
  • Making Decisions and Solving Problems
  • Communicating with Supervisors, Peers, or Subordinates
  • Deal with People

  • Mostly Sitting

  • Make Decisions

  • Stressful

  • $70,000

    Average Salary

What Does A Content Producer Do

Producers and directors create motion pictures, television shows, live theater, commercials, and other performing arts productions. They interpret a writer’s script to entertain or inform an audience.

Duties

Producers and directors typically do the following:

  • Select scripts or topics for a film, show, commercial, or play
  • Audition and select cast members and the film or stage crew
  • Approve the design and financial aspects of a production
  • Oversee the production process, including performances, lighting, and choreography
  • Oversee the postproduction process, including editing, special effects, music selection, and a performance’s overall tone
  • Ensure that a project stays on schedule and within budget
  • Promote finished works or productions through interviews, advertisements, and film festivals

Large productions often have associate, assistant, and line producers who share responsibilities. For example, on a large movie set an executive producer is in charge of the entire production, and a line producer runs the day-to-day operations. A TV show may employ several assistant producers to whom the head or executive producer gives certain duties, such as supervising the costume and makeup team.

Similarly, large productions usually employ several assistant directors, who help the director with tasks such as making set changes or notifying the performers when it is their time to go onstage. The specific responsibilities of assistant producers or directors vary with the size and type of production they work on.

Producers make the business and financial decisions for a motion picture, TV show, commercial, or stage production. They raise money for the project and hire the director and crew. The crew may include set and costume designers, film and video editors, a musical director, a choreographer, and other workers. Some producers may assist in the selection of cast members. Producers set the budget and approve any major changes to the project. They make sure that the production is completed on time, and they are ultimately responsible for the final product.

Directors are responsible for the creative decisions of a production. They select cast members, conduct rehearsals, and direct the work of the cast and crew. During rehearsals, they work with the actors to help them more accurately portray their characters. For nonfiction video, such as documentaries or live broadcasts, directors choose topics or subjects to film. They investigate the topic and may interview relevant participants or experts on camera. Directors also work with cinematographers and other crew members to ensure the final product matches the overall vision.

Directors work with set designers, costume designers, location scouts, and art directors to build a project’s set. During a film’s postproduction phase, they work closely with film editors and music supervisors to make sure that the final product comes out the way the producer and director envisioned. Stage directors, unlike television or film directors who document their product with cameras, make sure the cast and crew give a consistently strong live performance. For more information, see the profiles on actors, writers and authors, film and video editors and camera operators, dancers and choreographers, and multimedia artists and animators.

Although directors are in charge of the creative aspects of a show, they ultimately answer to producers. Some directors also share producing duties for their own films.

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How To Become A Content Producer

Most producers and directors have a bachelor’s degree and several years of work experience in an occupation related to motion picture, TV, or theater production, such as an actor, film and video editor, or cinematographer.

Education

Producers and directors usually have a bachelor’s degree. Many students study film or cinema at colleges and universities. In these programs, students learn about film history, editing, screenwriting, cinematography, and the filmmaking process. Others major in writing, acting, journalism, or communication. Some producers earn a degree in business, arts management, or nonprofit management.

Many stage directors complete a degree in theater and some go on to receive a Master of Fine Arts (MFA) degree. Classes may include directing, playwriting, set design, and acting. As of May 2015, the National Association of Schools of Theatre accredited more than 180 programs in theater arts.

Work Experience in a Related Occupation

Producers and directors might start out working in a theatrical management office as a business or company manager. In television or film, they might start out as an assistant or another low-profile studio job.

Advancement

As a producer’s or director’s reputation grows, he or she may work on larger projects that attract more attention or publicity.

Important Qualities

Communication skills. Producers and directors must coordinate the work of many different people to finish a production on time and within budget.

Creativity. Because a script can be interpreted in different ways, directors must decide how they want to interpret it and then how to represent the script’s ideas on the screen or stage.

Leadership skills. A director instructs actors and helps them portray their characters in a believable manner. They also supervise the crew, who are responsible for the behind the scenes work.

Time-management skills. Producers must find and hire the best director and crew for the production. They make sure that all involved do their jobs effectively, keeping within a production schedule and a budget.

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Content Producer jobs

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Content Producer Career Paths

Content Producer
Video Producer Creative Director Marketing Director
Brand Director
11 Yearsyrs
Senior Producer Senior Editor Content Manager
Content Director
7 Yearsyrs
Writer Author Editor
Content Manager
5 Yearsyrs
Executive Producer Creative Director Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Senior Producer Executive Producer Creative Director
Digital Director
10 Yearsyrs
Contributing Writer Writer And Editor Social Media Manager
Digital Marketing Manager
6 Yearsyrs
Social Media Editor Marketing Specialist Digital Marketing Specialist
Digital Project Manager
7 Yearsyrs
Contributing Writer Managing Editor Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Executive Producer Business Developer Director Of Strategy
Director Of Digital Strategy
11 Yearsyrs
Social Media Manager Communications Coordinator Marketing Consultant
Head Of Marketing
6 Yearsyrs
Content Manager Marketing Manager Creative Director
Marketing And Creative Director
7 Yearsyrs
Writer Writer And Editor Marketing Specialist
Marketing Communications Manager
7 Yearsyrs
Editor Marketing Manager
Marketing Director
7 Yearsyrs
Editor Project Manager Program Manager
Marketing Manager
6 Yearsyrs
Social Media Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Content Manager Search Engine Optimizer Social Media Manager
Marketing/Social Media Manager
5 Yearsyrs
Video Producer Project Manager Product Manager
Product Marketing Manager
7 Yearsyrs
Managing Editor Communications Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Managing Editor Communications Director Marketing Director
Vice President Of Marketing & Communications
12 Yearsyrs
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Average Length of Employment
Senior Producer 3.7 years
Writer/Producer 3.6 years
Broadcast Producer 3.4 years
Executive Producer 3.4 years
Editor & Producer 3.0 years
Media Specialist 2.9 years
Media Producer 2.8 years
Freelance Producer 2.7 years
Producer 2.6 years
Editor 2.6 years
Video Producer 2.6 years
Online Producer 2.4 years
Content Developer 2.3 years
Line Producer 2.3 years
Creative Producer 2.3 years
Web Producer 2.1 years
Digital Editor 2.1 years
Content Editor 2.0 years
Content Producer 2.0 years
Web Editor 2.0 years
Content Manager 2.0 years
Content Specialist 2.0 years
Web Content Editor 1.9 years
Associate Producer 1.8 years
Co-Producer 1.7 years
Assistant Producer 1.7 years
Digital Producer 1.7 years
Web Content Writer 1.6 years
Content Creator 1.4 years
Content Writer 1.3 years
Top Employers Before
Internship 11.1%
Producer 8.5%
Editor 8.5%
Reporter 6.5%
Writer 3.7%
Top Employers After
Editor 9.8%
Producer 9.2%
Writer 6.7%
Internship 5.1%
Director 4.1%

Content Producer Demographics

Gender

Male

56.0%

Female

41.6%

Unknown

2.4%
Ethnicity

White

76.2%

Hispanic or Latino

12.3%

Asian

8.9%

Unknown

1.9%

Black or African American

0.8%
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Languages Spoken

Spanish

45.6%

French

17.7%

German

6.3%

Japanese

6.3%

Korean

3.8%

Italian

3.8%

Russian

2.5%

Mandarin

2.5%

Arabic

2.5%

Chinese

1.3%

Malay

1.3%

Hindi

1.3%

Tagalog

1.3%

Cantonese

1.3%

Urdu

1.3%

Hmong

1.3%
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Content Producer Education

Schools

New York University

10.9%

Syracuse University

8.0%

Columbia College Chicago

6.3%

Temple University

6.3%

Full Sail University

6.3%

University of Missouri - Columbia

5.7%

University of Washington

5.1%

Northeastern University

5.1%

University of Southern California

4.6%

University of Texas at Austin

4.6%

California State University - Fullerton

4.0%

San Jose State University

4.0%

Northwestern University

4.0%

San Francisco State University

4.0%

University of California - Los Angeles

4.0%

Boston University

4.0%

Pennsylvania State University

3.4%

Emerson College

3.4%

University of Iowa

3.4%

Elon University

2.9%
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Majors

Journalism

20.3%

Communication

18.8%

Photography

14.7%

English

7.8%

Writing

4.3%

Business

3.6%

Fine Arts

3.0%

Marketing

3.0%

Digital Media

2.6%

Graphic Design

2.5%

Entertainment Business

2.1%

Psychology

2.1%

Political Science

2.1%

Public Relations

2.1%

Music

2.0%

Audiovisual Communications Technologies

2.0%

Computer Science

1.8%

Theatre

1.7%

History

1.7%

Advertising

1.7%
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Degrees

Bachelors

62.8%

Masters

17.2%

Other

13.6%

Associate

2.8%

Certificate

2.7%

Doctorate

0.9%

Diploma

0.1%
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Temporary

Real Content Producer Salaries

Job Title Company Location Start Date Salary
Senior Content Producer Bartle Bogle Hegarty LLC New York, NY Jan 26, 2015 $125,000
Senior Content Producer Bartle Bogle Hegarty, Inc. New York, NY Jun 01, 2015 $125,000
Interactive Content Producer Apple Inc. Cupertino, CA May 05, 2016 $117,000 -
$151,000
Producer, Artistic Content The Fred Rogers Company New York, NY Oct 01, 2014 $116,230
Executive Content Producer B-Reel Inc. New York, NY Jan 06, 2016 $102,800
Interactive Content Producer Apple Inc. Cupertino, CA Oct 15, 2014 $102,000 -
$122,000
Senior Content Producer Anomaly Partners LLC New York, NY Aug 15, 2016 $95,000
Senior Content Producer Business Insider, Inc. New York, NY Jun 06, 2016 $88,000 -
$93,000
3D Content Producer Roomored LLC New York, NY Jun 01, 2016 $85,275
3D Content Producer Roomored LLC New York, NY May 20, 2015 $85,000
Senior Content Producer Made By Legends Inc. New York, NY Aug 15, 2016 $83,480
Content Producer II (SR. News Editor) Yahoo! Inc. Los Angeles, CA Sep 19, 2016 $77,147 -
$105,300
Content Producer Bartle Bogle Hegarty, Inc. New York, NY Oct 28, 2015 $75,000
Assistant Content Producer BBDO USA LLC New York, NY Sep 27, 2013 $70,000
Executive Video Content Producer Peerspace, Inc. San Francisco, CA Sep 16, 2014 $66,602
Lead Commercial Content Producer Lonely Planet Publications Inc. Franklin, TN Dec 01, 2013 $65,750
Lead Commercial Content Producer Lonely Planet USA LLC Franklin, TN Jan 20, 2014 $65,750
Creative Content Producer Content Originals Inc. West Hollywood, CA Jun 06, 2016 $63,482
Video Content Producer Valence NYC Inc. New York, NY Apr 01, 2015 $62,610
Content Producer Yahoo! Inc. Coral Gables, FL Sep 17, 2014 $56,326 -
$85,600
Editorial Content Producer Precision Global Consulting Inc. Santa Monica, CA May 24, 2010 $55,000
Associate Content Producer Plus Productions LLC Santa Monica, CA Sep 16, 2016 $52,624 -
$55,000

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Top Skills for A Content Producer

VideoContentOnlineContentWebContentFacebookTwitterContentStrategyInteractiveSEOYoutubeContentManagementSystemPhotographyHtmlVideoProductionFinalCutProArtInstagramInternetAdobePhotoshopContentProductionNewContent

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Top Content Producer Skills

  1. Video Content
  2. Online Content
  3. Web Content
You can check out examples of real life uses of top skills on resumes here:
  • Edit video content for promotions and show opens using Final Cut editing software.
  • Served as Online Content Producer for The Independent Newspaper Online.
  • Worked as part of Web content team to balance editorial and brand objectives for high tech and business clients.
  • Developed Facebook and Twitter campaign strategies, working with Digital Marketing team.
  • Worked to curate both the station Twitter and Facebook page, including integrating social media response into daily newscasts.

Top Content Producer Employers

Content Producer Videos

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