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The differences between content producers and content managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a content producer, becoming a content manager takes usually requires 8-10 years. Additionally, a content manager has an average salary of $75,124, which is higher than the $56,255 average annual salary of a content producer.
The top three skills for a content producer include video content, content production and digital content. The most important skills for a content manager are digital marketing, content strategy, and content creation.
| Content Producer | Content Manager | |
| Yearly salary | $56,255 | $75,124 |
| Hourly rate | $27.05 | $36.12 |
| Growth rate | 8% | 10% |
| Number of jobs | 16,750 | 108,058 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 77% |
| Average age | 40 | 39 |
| Years of experience | 12 | 10 |
The job of content producers is to write news stories, product descriptions, and blogs for various digital platforms, including websites, email marketing campaigns, and social media posts. These professionals typically create marketing materials, messaging, and other types of online copy that can be utilized to sell or promote products and services and enhance brand awareness. Additional duties that a content producer typically does include brainstorming and writing viral content and feature articles, completing tasks scheduled via a CRM, and copyediting editorial content.
A Content Manager is focused on creating, improving, and maintaining content to achieve the business goals. They lead a team of copywriters and content executives.
Content producers and content managers have different pay scales, as shown below.
| Content Producer | Content Manager | |
| Average salary | $56,255 | $75,124 |
| Salary range | Between $38,000 And $81,000 | Between $50,000 And $111,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | Washington |
| Best paying company | Apple | Meta |
| Best paying industry | Start-up | Technology |
There are a few differences between a content producer and a content manager in terms of educational background:
| Content Producer | Content Manager | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 77% |
| Most common major | Communication | English |
| Most common college | Harvard University | University of Georgia |
Here are the differences between content producers' and content managers' demographics:
| Content Producer | Content Manager | |
| Average age | 40 | 39 |
| Gender ratio | Male, 60.4% Female, 39.6% | Male, 49.1% Female, 50.9% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 14% | 10% |