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The differences between content producers and content specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a content producer, becoming a content specialist takes usually requires 4-6 years. Additionally, a content specialist has an average salary of $66,018, which is higher than the $56,255 average annual salary of a content producer.
The top three skills for a content producer include video content, content production and digital content. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| Content Producer | Content Specialist | |
| Yearly salary | $56,255 | $66,018 |
| Hourly rate | $27.05 | $31.74 |
| Growth rate | 8% | 19% |
| Number of jobs | 16,750 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 76% |
| Average age | 40 | 37 |
| Years of experience | 12 | 6 |
The job of content producers is to write news stories, product descriptions, and blogs for various digital platforms, including websites, email marketing campaigns, and social media posts. These professionals typically create marketing materials, messaging, and other types of online copy that can be utilized to sell or promote products and services and enhance brand awareness. Additional duties that a content producer typically does include brainstorming and writing viral content and feature articles, completing tasks scheduled via a CRM, and copyediting editorial content.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Content producers and content specialists have different pay scales, as shown below.
| Content Producer | Content Specialist | |
| Average salary | $56,255 | $66,018 |
| Salary range | Between $38,000 And $81,000 | Between $52,000 And $83,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | New Jersey |
| Best paying company | Apple | Meta |
| Best paying industry | Start-up | Health Care |
There are a few differences between a content producer and a content specialist in terms of educational background:
| Content Producer | Content Specialist | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 76% |
| Most common major | Communication | Communication |
| Most common college | Harvard University | University of Georgia |
Here are the differences between content producers' and content specialists' demographics:
| Content Producer | Content Specialist | |
| Average age | 40 | 37 |
| Gender ratio | Male, 60.4% Female, 39.6% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 14% | 10% |