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The differences between content producers and content writers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-12 months to become a content producer, becoming a content writer takes usually requires 1-2 years. Additionally, a content writer has an average salary of $58,918, which is higher than the $56,255 average annual salary of a content producer.
The top three skills for a content producer include video content, content production and digital content. The most important skills for a content writer are digital marketing, wordpress, and web content.
| Content Producer | Content Writer | |
| Yearly salary | $56,255 | $58,918 |
| Hourly rate | $27.05 | $28.33 |
| Growth rate | 8% | 4% |
| Number of jobs | 16,750 | 19,621 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 77% |
| Average age | 40 | 42 |
| Years of experience | 12 | 2 |
The job of content producers is to write news stories, product descriptions, and blogs for various digital platforms, including websites, email marketing campaigns, and social media posts. These professionals typically create marketing materials, messaging, and other types of online copy that can be utilized to sell or promote products and services and enhance brand awareness. Additional duties that a content producer typically does include brainstorming and writing viral content and feature articles, completing tasks scheduled via a CRM, and copyediting editorial content.
The job of content writers is to create the best possible written or visual content ranging from blog posts to press releases. They produce the content for various types of websites, including social networks, news aggregators, and e-commerce sites. The job of content writers is not limited to writing, but also ensuring that the content connects or is relevant to the website pages. They are expected to set the tone of the website and revise the content upon customers' or clients' requests. They are also responsible for assisting in the creation of style guides.
Content producers and content writers have different pay scales, as shown below.
| Content Producer | Content Writer | |
| Average salary | $56,255 | $58,918 |
| Salary range | Between $38,000 And $81,000 | Between $40,000 And $84,000 |
| Highest paying City | New York, NY | San Francisco, CA |
| Highest paying state | New York | California |
| Best paying company | Apple | Cisco |
| Best paying industry | Start-up | Finance |
There are a few differences between a content producer and a content writer in terms of educational background:
| Content Producer | Content Writer | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 77% |
| Most common major | Communication | English |
| Most common college | Harvard University | Massachusetts Institute of Technology |
Here are the differences between content producers' and content writers' demographics:
| Content Producer | Content Writer | |
| Average age | 40 | 42 |
| Gender ratio | Male, 60.4% Female, 39.6% | Male, 39.8% Female, 60.2% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2% | Black or African American, 6.0% Unknown, 5.6% Hispanic or Latino, 7.8% Asian, 5.0% White, 75.2% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 14% | 16% |