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The differences between content producers and freelance producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a content producer and a freelance producer. Additionally, a freelance producer has an average salary of $62,218, which is higher than the $56,255 average annual salary of a content producer.
The top three skills for a content producer include video content, content production and digital content. The most important skills for a freelance producer are music videos, news stories, and video content.
| Content Producer | Freelance Producer | |
| Yearly salary | $56,255 | $62,218 |
| Hourly rate | $27.05 | $29.91 |
| Growth rate | 8% | 8% |
| Number of jobs | 16,750 | 9,703 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 80% |
| Average age | 40 | 40 |
| Years of experience | 12 | 12 |
The job of content producers is to write news stories, product descriptions, and blogs for various digital platforms, including websites, email marketing campaigns, and social media posts. These professionals typically create marketing materials, messaging, and other types of online copy that can be utilized to sell or promote products and services and enhance brand awareness. Additional duties that a content producer typically does include brainstorming and writing viral content and feature articles, completing tasks scheduled via a CRM, and copyediting editorial content.
The responsibilities of a freelance producer are so broad that they can be tricky to define. Broadly, a freelance producer is responsible for finding, launching, and completing a project. They primarily handle logistics pertaining to the creation of various pieces of content. This content may include television shows, advertisements, or audio/video presentations. They also manage finances, keep the production within the allocated budget, and hire all key staff, crew members, and post-production teams. They may also have to scout for shoot locations.
Content producers and freelance producers have different pay scales, as shown below.
| Content Producer | Freelance Producer | |
| Average salary | $56,255 | $62,218 |
| Salary range | Between $38,000 And $81,000 | Between $33,000 And $113,000 |
| Highest paying City | New York, NY | - |
| Highest paying state | New York | - |
| Best paying company | Apple | - |
| Best paying industry | Start-up | - |
There are a few differences between a content producer and a freelance producer in terms of educational background:
| Content Producer | Freelance Producer | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 80% |
| Most common major | Communication | Photography |
| Most common college | Harvard University | Harvard University |
Here are the differences between content producers' and freelance producers' demographics:
| Content Producer | Freelance Producer | |
| Average age | 40 | 40 |
| Gender ratio | Male, 60.4% Female, 39.6% | Male, 58.7% Female, 41.3% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2% | Black or African American, 7.8% Unknown, 5.6% Hispanic or Latino, 14.3% Asian, 6.3% White, 65.9% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 14% | 14% |