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The differences between content producers and web producers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 6-12 months to become both a content producer and a web producer. Additionally, a web producer has an average salary of $68,376, which is higher than the $56,255 average annual salary of a content producer.
The top three skills for a content producer include video content, content production and digital content. The most important skills for a web producer are web content, wordpress, and html css.
| Content Producer | Web Producer | |
| Yearly salary | $56,255 | $68,376 |
| Hourly rate | $27.05 | $32.87 |
| Growth rate | 8% | 8% |
| Number of jobs | 16,750 | 17,519 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 83% |
| Average age | 40 | 40 |
| Years of experience | 12 | 12 |
The job of content producers is to write news stories, product descriptions, and blogs for various digital platforms, including websites, email marketing campaigns, and social media posts. These professionals typically create marketing materials, messaging, and other types of online copy that can be utilized to sell or promote products and services and enhance brand awareness. Additional duties that a content producer typically does include brainstorming and writing viral content and feature articles, completing tasks scheduled via a CRM, and copyediting editorial content.
A Web Producer is responsible for monitoring the servers' performance and managing web traffic. Web Producers work with the system engineers in designing web features with a user-friendly interface for smooth navigation and transitions. They may also conduct data analysis through surveys to identify opportunities to enhance the site's content and drive more audience. A Web Producer must have excellent communication and technical skills, especially in conducting preventive maintenance and perform immediate troubleshooting for downtimes and system failures.
Content producers and web producers have different pay scales, as shown below.
| Content Producer | Web Producer | |
| Average salary | $56,255 | $68,376 |
| Salary range | Between $38,000 And $81,000 | Between $48,000 And $97,000 |
| Highest paying City | New York, NY | San Mateo, CA |
| Highest paying state | New York | Georgia |
| Best paying company | Apple | Genentech |
| Best paying industry | Start-up | Technology |
There are a few differences between a content producer and a web producer in terms of educational background:
| Content Producer | Web Producer | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | Harvard University | Massachusetts Institute of Technology |
Here are the differences between content producers' and web producers' demographics:
| Content Producer | Web Producer | |
| Average age | 40 | 40 |
| Gender ratio | Male, 60.4% Female, 39.6% | Male, 53.6% Female, 46.4% |
| Race ratio | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.5% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2% | Black or African American, 7.9% Unknown, 5.6% Hispanic or Latino, 14.4% Asian, 6.4% White, 65.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 14% | 14% |