How to hire a content producer

How to hire a content producer, step by step

Here's a step-by-step content producer hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a content producer job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new content producer
• Step 8: Go through the hiring process checklist

What does a content producer do?

Post a content producer job for free, promote it for a fee

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1. Identify your hiring needs

   First, determine the employments status of the content producer you need to hire. Certain content producer roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   You should also consider the ideal background you'd like them a content producer to have before you start to hire. For example, what industry or field would you like them to have experience in, what level of seniority or education does the job require, and how much it'll cost to hire a content producer that fits the bill.

   This list shows salaries for various types of content producers.

   Type of Content Producer	Description	Hourly rate
   Content Producer	Producers and directors create motion pictures, television shows, live theater, commercials, and other performing arts productions. They interpret a writer’s script to entertain or inform an audience.	$18-38
   Freelance Videographer/Editor	A freelance videographer/editor is responsible for processing and editing video contents, usually on a project basis. Freelance videographer/editors create their footage using their shooting equipment, utilize various design and editing software, and finish the project based on the clients' specifications and deliverables... Show more	$16-32
   Freelance Video Editor	A freelance video editor offers video editing services to individuals and businesses. Most freelance video editors manage their own time and work at their preferred places, some even working from home... Show more	$15-43

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Video Content
   • Content Production
   • Digital Content
   • Instagram
   • Facebook
   • Content Creation
   • Web Content
   • Project Management
   • Twitter
   • Photography
   • Digital Marketing
   • SEO
   • Video Production
   • Adobe Premiere

   Check all skills

   Responsibilities:

   • Manage and create content for the site's Facebook page, while also expanding its audience.
   • Produce social media stories using twitter, Facebook and Instagram.
   • Create visually engaging social videos from podcast clips for Facebook & Instagram.
   • Establish investigative WordPress news website.
   • Produce videos, animation, and voice-over sessions.
   • Co-Design and edit CSS coding for elaborate new online donation form.

   More content producer duties

3. Make a budget

   Including a salary range in your content producer job description is a great way to entice the best and brightest candidates. A content producer salary can vary based on several factors:

   • Location. For example, content producers' average salary in south carolina is 52% less than in new york.
   • Seniority. Entry-level content producers earn 53% less than senior-level content producers.
   • Certifications. A content producer with a few certifications under their belt will likely demand a higher salary.
   • Company. Working for a prestigious company or an exciting start-up can make a huge difference in a content producer's salary.

   Average content producer salary

   $56,255yearly

   $27.05 hourly rate

   ---

   Entry-level content producer salary

   $38,000 yearly salary

   Updated January 11, 2026

   Average content producer salary by state

   Rank	State	Avg. salary	Hourly rate
   1	New York	$78,763	$38
   2	California	$75,064	$36
   3	Georgia	$67,846	$33
   4	District of Columbia	$55,780	$27
   5	Vermont	$53,607	$26
   6	Florida	$53,103	$26
   7	North Carolina	$51,217	$25
   8	Oregon	$50,026	$24
   9	Maryland	$49,759	$24
   10	Minnesota	$48,675	$23
   11	Massachusetts	$48,336	$23
   12	Washington	$48,191	$23
   13	Pennsylvania	$47,700	$23
   14	Colorado	$46,971	$23
   15	Texas	$46,039	$22
   16	Illinois	$45,165	$22
   17	Missouri	$41,565	$20
   18	Tennessee	$40,037	$19
   19	Ohio	$38,074	$18
   20	South Carolina	$37,490	$18

   Average content producer salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Apple	$91,276	$43.88	16
   2	Yahoo	$89,992	$43.27
   3	LinkedIn	$81,656	$39.26	2
   4	ServiceNow	$76,650	$36.85
   5	Altice USA	$74,729	$35.93	3
   6	Citi	$74,619	$35.87
   7	Ziff Davis	$73,547	$35.36
   8	Siemens	$69,149	$33.24
   9	Citrix	$69,013	$33.18
   10	Bartle Bogle Hegarty	$67,484	$32.44
   11	NBCUniversal	$67,198	$32.31	60
   12	BCW Global	$67,163	$32.29
   13	HarperCollins	$66,953	$32.19
   14	Tesla	$66,283	$31.87
   15	Siemens Enterprise Communications Inc	$66,250	$31.85
   16	Amazon	$66,152	$31.80	70
   17	Knights of Columbus	$65,888	$31.68
   18	American Express	$65,526	$31.50
   19	American Outdoor Brands	$64,484	$31.00
   20	Wpp Us Holdings Inc	$64,347	$30.94	21

4. Writing a content producer job description

   A content producer job description should include a summary of the role, required skills, and a list of responsibilities. It's also good to include a salary range and the first name of the hiring manager. Below, you can find an example of a content producer job description:

   Content producer job description example

   Gloo was founded as a mission-driven organization with the goal to release the passion in every person to Champion the growth of another so they can be all they were born to be.
   
   Today, organizations of all sizes in the addiction recovery and faith space use Gloo's products to become more informed, better connected, and fully equipped to overcome their greatest challenges and achieve powerful outcomes, helping people progress through their personal growth journeys.
   
   By building a common platform, we are creating a shared infrastructure that removes friction, promotes collaboration, and equips leaders with the right tools to galvanize personal growth and change lives. We are a fast-moving and passionate team that is looking for more talented professionals who are driven to make a positive impact.
   The Opportunity:
   As the newest member of Gloo's Platform Experience Team, the Content Producer at Gloo curates and creates content that brings value and inspires users to take action. With deep knowledge and experience in ministry communications, this person will write, develop and produce within a variety of digital mediums. Excellent at creating and publishing written content, you are creating PDFs, guides, interactive text experiences, and developing best practices that add value to users along their journey. Your content educates and excites customers to take action, drives product adoption and ministry integration while supporting achievement of key milestones. The results of well executed content experiences will drive engagement with our product and adoption of partners' content.
   
   The ideal candidate is dedicated, ambitious and equally passionate about customer education and ministry success. Skilled at communicating ideas in simple and accessible ways, this person is creative and collaborative, always coming up with fresh ideas and willing to take risks. This person must possess a variety of talented skills in writing and design. Video skills are a bonus!
   
   The Team:
   Our team is passionate about solving real problems for customers who are making a difference in the lives of individuals and in their communities. We are customer focused and are committed to quality work that helps our customers achieve results. Our team culture is important to us, and we promote the values of ownership and ingenuity as well as collaboration, a strong work ethic and personal development.
   What You Will Be Doing: Develop a library of resources that motivate customers adopt products and programs Work with partners to curate, modify and refine their content to shine in the MarketplaceBring a point of view on the top resources needed to bring value to the customer Break experiences down into digestible and actionable steps Produce resources end to end; write, edit and often design Position Gloo on the forefront of customer education through the innovation of high quality content that customers love Manage your own work, meeting and exceeding deadlines Utilize industry best practices and familiarity with the organization's current goals to inspire ideas and content Monitor and analyze the key performance indicators (KPIs) of resource content Editorial skills to integrate partner brands and voice into the content created
   What We Are Looking For: 3+ years experience in digital church communications Proven record of excellent writing and video demonstrated in a professional portfolio Energized by producing high volume content Thrive in a fast-paced changing environment with frequent iterations Ability to work independently with little or no daily supervision on multiple projects with different objectives simultaneously Good time management skills, including prioritizing, scheduling, and adapting as necessary Strong interpersonal skills and willingness to communicate with peers, management and stakeholders Strict adherence to the style guides of the organization and process for publishing Proficiency with computers and programs, such as Google Business Suite, HubspotProficient in at least two Adobe Creative Cloud tools such as Acrobat, AfterEffects, Illustrator, InDesign, Photoshop, and PremierProBonus: Proficient in Spanish, able to translate content
   Our Team Members EnjoyCompensation and bonus commensurate with experience Plenty of time off to keep you balanced Medical with HSA contributionA dynamic, talented team, dedicated to changing the world and building an incredible business Fresh fruit, snacks, coffee and sodas Onsite and virtual social events to keep us connected in our Hybrid work environment Beautiful office space in downtown Boulder on Pearl Street, steps from coffee shops and blocks from hiking trails Compensation: $70,000-$95,000
   Applications welcomed from those who are US Citizens or hold a Green Card.

   Copy this example

   

5. Post your job

   To find the right content producer for your business, consider trying out a few different recruiting strategies:

   • Consider internal talent. One of the most important sources of talent for any company is its existing workforce.
   • Ask for referrals. Reach out to friends, family members, and current employees and ask if they know or have worked with content producers they would recommend.
   • Recruit at local colleges. Attend job fairs at local colleges to recruit content producers who meet your education requirements.
   • Social media platforms. LinkedIn, Facebook and Twitter now have more than 3.5 billion users, and you can use social media to reach potential job candidates.

   Post your job online:

   • Post your content producer job on Zippia to find and recruit content producer candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   Recruiting content producers requires you to bring your A-game to the interview process. The first interview should introduce the company and the role to the candidate as much as they present their background experience and reasons for applying for the job. During later interviews, you can go into more detail about the technical details of the job and ask behavioral questions to gauge how they'd fit into your current company culture.

   It's also good to ask about candidates' unique skills and talents. You can move on to the technical interview if a candidate is good enough for the next step.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new content producer

   Once you've selected the best content producer candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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How much does it cost to hire a content producer?