Companies, especially larger ones, must present themselves by the content they create and share, and it is by this that consumers will typically judge them. In today's day and age, every bit of content shared is important, as it has the ability to either gain the loyalty and trust of a customer or forever lose it, as there are now many more businesses out there to choose from.

The role of a Content Specialist is to collect content for a company and manage the content created and posted by the company for the purposes of marketing and advertisement. They often work with others or entire teams to create and agree upon a public image and the company's goals in an online presentation. This takes quite a bit of research of the market, the industry, and the competitors', and even the company's own products and abilities.

A person hoping to work as a Content Specialist should generally have a Bachelor's degree in Marketing, Journalism, or Communications, or a similar subject, but previous experience and visible results are just or even more important than education. An online portfolio is often much more incremental.

What Does a Content Specialist Do

There are certain skills that many content specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.

Learn more about what a Content Specialist does

How To Become a Content Specialist

If you're interested in becoming a content specialist, one of the first things to consider is how much education you need. We've determined that 75.7% of content specialists have a bachelor's degree. In terms of higher education levels, we found that 12.6% of content specialists have master's degrees. Even though most content specialists have a college degree, it's possible to become one with only a high school degree or GED.

Learn More About How To Become a Content Specialist

Content Specialist Career Paths

Average Salary for a Content Specialist

Content Specialists in America make an average salary of $66,018 per year or $32 per hour. The top 10 percent makes over $83,000 per year, while the bottom 10 percent under $52,000 per year.
Average Content Specialist Salary
$66,018 Yearly
$31.74 hourly
$52,000
10 %
$66,000
Median
$83,000
90 %

What Am I Worth?

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How To Become a Content Specialist
How To Become a Content Specialist Career Overview

States With The Most Content Specialist Jobs

Mouse over a state to see the number of active content specialist jobs in each state. The darker areas on the map show where content specialists earn the highest salaries across all 50 states.

Average Salary: Job Openings:

Number Of Content Specialist Jobs By State

RankStateNumber of JobsAverage Salary
1California2,432$73,690
2Texas1,559$70,218
3New York1,332$68,663
4Florida1,310$60,188
5Pennsylvania1,072$62,559
6Illinois977$65,847
7Massachusetts948$63,601
8Georgia873$67,449
9North Carolina853$67,396
10Virginia744$65,543
11Ohio679$63,429
12New Jersey662$77,229
13Washington550$72,128
14Michigan541$60,951
15Maryland536$64,009
16Minnesota501$69,864
17Arizona459$62,093
18Tennessee401$64,461
19Colorado399$69,472
20Wisconsin378$61,989
21Oregon375$62,880
22Indiana372$61,380
23Missouri354$63,860
24Utah336$59,564
25Iowa308$63,840
26South Carolina261$64,373
27Connecticut246$63,671
28Alabama237$63,430
29Kentucky216$61,469
30Kansas206$63,478
31Louisiana206$60,200
32Nebraska200$60,712
33Arkansas199$67,101
34Oklahoma184$62,319
35Nevada172$60,121
36Idaho144$60,104
37New Hampshire140$62,367
38Rhode Island133$62,815
39Delaware130$74,380
40New Mexico120$60,236
41Montana115$60,679
42Hawaii101$58,945
43Vermont99$58,523
44West Virginia96$52,949
45Mississippi96$52,787
46South Dakota90$62,535
47Maine83$65,335
48North Dakota83$59,458
49Alaska71$62,515
50Wyoming62$57,269

Content Specialist Education

Content Specialist Majors

12.2 %
11.6 %

Content Specialist Degrees

Bachelors

75.7 %

Masters

12.6 %

Associate

7.0 %

Top Colleges for Content Specialists

1. University of Georgia

Athens, GA • Private

In-State Tuition
$11,830
Enrollment
29,474

2. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

3. University of Wisconsin - Madison

Madison, WI • Private

In-State Tuition
$10,555
Enrollment
30,360

4. University of Maryland - College Park

College Park, MD • Private

In-State Tuition
$10,595
Enrollment
30,184

5. University of Minnesota - Twin Cities

Minneapolis, MN • Private

In-State Tuition
$14,760
Enrollment
31,451

6. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764

7. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

8. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

9. Howard University

Washington, DC • Private

In-State Tuition
$26,756
Enrollment
6,166

10. Ball State University

Muncie, IN • Private

In-State Tuition
$9,896
Enrollment
15,529

Top Skills For a Content Specialist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 6.0% of content specialists listed customer service on their resume, but soft skills such as analytical skills and communication skills are important as well.

Choose From 10+ Customizable Content Specialist Resume templates

Zippia allows you to choose from different easy-to-use Content Specialist templates, and provides you with expert advice. Using the templates, you can rest assured that the structure and format of your Content Specialist resume is top notch. Choose a template with the colors, fonts & text sizes that are appropriate for your industry.

Content Specialist Resume
Content Specialist Resume
Content Specialist Resume
Content Specialist Resume
Content Specialist Resume
Content Specialist Resume
Content Specialist Resume
Content Specialist Resume
Content Specialist Resume
Content Specialist Resume
Content Specialist Resume
Content Specialist Resume
Content Specialist Resume
Content Specialist Resume
Content Specialist Resume
Content Specialist Resume

Content Specialist Demographics

Content Specialist Gender Distribution

Female
Female
57%
Male
Male
43%

After extensive research and analysis, Zippia's data science team found that:

  • Among content specialists, 57.0% of them are women, while 43.0% are men.

  • The most common race/ethnicity among content specialists is White, which makes up 70.5% of all content specialists.

  • The most common foreign language among content specialists is Spanish at 36.4%.

Work Experience Programs For Content Specialists

Virtual work experience programs replicate work at top companies and help you gain the skills to be successful when applying and working there. In only a few hours, learn the relevant tools necessary to complete a typical work day at that company. Virtual work experience programs are 100% free, open-access, and self-paced. No experience or application is required!

Introduction to Accenture Program

Company: Accenture UK

Cost: Free

Duration: 5-6 hours

Wealth Management Program

Company: Goodbody

Cost: Free

Duration: 5-6 hours

Software Engineering Program

Company: Blackbird Australia

Cost: Free

Duration: 5-10 hours

Token Service Technology Program

Company: Visa

Cost: Free

Duration: 2-3 hours

Software Development Program

Company: Standard Bank

Cost: Free

Duration: 4.5-5.5 hours

Professional Skills Development Program

Company: Two Sigma

Cost: Free

Duration: 5-6 hours

Product Design Program

Company: Accenture North America

Cost: Free

Duration: 4 hours

Developer Program

Company: Accenture Nordics

Cost: Free

Duration: 2-3 hours

Software Engineering Program

Company: J.P. Morgan

Cost: Free

Duration: 5 hours

Law and Professional Development Program

Company: Clyde & Co

Cost: Free

Duration: 4.5 hours

Online Courses For Content Specialist That You May Like

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Best States For a Content Specialist

Some places are better than others when it comes to starting a career as a content specialist. The best states for people in this position are New Jersey, Delaware, California, and Washington. Content specialists make the most in New Jersey with an average salary of $77,229. Whereas in Delaware and California, they would average $74,380 and $73,690, respectively. While content specialists would only make an average of $72,128 in Washington, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. Delaware

Total Content Specialist Jobs:
130
Highest 10% Earn:
$88,000
Location Quotient:
1.3

2. New Jersey

Total Content Specialist Jobs:
662
Highest 10% Earn:
$91,000
Location Quotient:
1.04

3. Texas

Total Content Specialist Jobs:
1,559
Highest 10% Earn:
$82,000
Location Quotient:
0.96
Full List Of Best States For Content Specialists

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Top Content Specialist Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ content specialists and discovered their number of content specialist opportunities and average salary. Through our research, we concluded that Pearson was the best, especially with an average salary of $63,366. Humana follows up with an average salary of $65,757, and then comes Salesforce with an average of $68,616. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a content specialist. The employers include Medical Mutual, Kimberly-Clark, and REV Holdings LLC

Most Common Employers For Content Specialist

RankCompanyAverage SalaryHourly RateJob Openings
1Microsoft$113,698$54.6610
2Google$108,097$51.9720
3NetApp$80,051$38.4919
4Thomson Reuters$73,491$35.3314
5Salesforce$68,616$32.9963
6The Motley Fool$66,916$32.1714
7Farmers Insurance$66,677$32.0612
8Gartner$66,547$31.9927
9Lowe's Companies$66,457$31.9512
10ConstructConnect$66,311$31.8810