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Become A Content Specialist

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Working As A Content Specialist

  • Interacting With Computers
  • Getting Information
  • Updating and Using Relevant Knowledge
  • Thinking Creatively
  • Processing Information
  • Mostly Sitting

  • Repetitive

  • $62,504

    Average Salary

What Does A Content Specialist Do

Web developers design and create websites. They are responsible for the look of the site. They are also responsible for the site’s technical aspects, such as its performance and capacity, which are measures of a website’s speed and how much traffic the site can handle. In addition, web developers may create content for the site.

Duties

Web developers typically do the following:

  • Meet with clients or management to discuss the needs and design of a website
  • Create and test applications for a website
  • Write code for websites, using programming languages such as HTML or XML
  • Work with other team members to determine what information the site will contain
  • Work with graphics and other designers to determine the website’s layout
  • Integrate graphics, audio, and video into the website
  • Monitor website traffic

When creating a website, developers have to make their client’s vision a reality. They build particular types of websites, such as ecommerce, news, or gaming sites, to fit clients’ needs. Different types of websites may require different applications to work right. For example, a gaming site should be able to handle advanced graphics, whereas an ecommerce site needs a payment-processing application. The developer decides which applications and designs will best fit the site.

Some developers handle all aspects of a website’s construction, and others specialize in a certain aspect of it. The following are examples of types of specialized web developers:

Back-end web developers are responsible for the overall technical construction of the website. They create the basic framework of the site and ensure that it works as expected. Back-end web developers also establish procedures for allowing others to add new pages to the website and meet with management to discuss major changes to the site.

Front-end web developers are responsible for how a website looks. They create the site’s layout and integrate graphics, applications (such as a retail checkout tool), and other content. They also write web-design programs in a variety of computer languages, such as HTML or JavaScript.

Webmasters maintain websites and keep them updated. They ensure that websites operate correctly, and they test for errors such as broken links. Many webmasters respond to user comments as well.

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How To Become A Content Specialist

The typical education needed to become a web developer is an associate’s degree in web design or a related field. Web developers need knowledge of both programming and graphic design.

Education

Educational requirements for web developers vary with the setting they work in and the type of work they do. Requirements range from a high school diploma to a bachelor’s degree. An associate’s degree in web design or related field is the most common requirement.

However, for more technical developer positions, such as back-end web developers, some employers prefer workers who have at least a bachelor’s degree in computer science, programming, or a related field.

Web developers need to have a thorough understanding of HTML programming. The most recent version, HTML5, contains new features that web developers need to understand. Many employers also want developers to understand other programming languages, such as JavaScript or SQL, as well as have some knowledge of multimedia publishing tools, such as Flash. Throughout their career, web developers must keep up to date on new tools and computer languages.

Some employers prefer web developers who have both a computer degree and coursework in graphic design, especially if the developer will be heavily involved in the website’s visual appearance.

Advancement

Web developers who have a bachelor’s degree can advance to become project managers. For more information, see the profile on computer and information systems managers.

Important Qualities

Concentration. Web developers must sit at a computer and write detailed code for long periods.

Creativity. Web developers often are involved in designing the appearance of a website and must make sure that it looks innovative and up to date.

Customer-service skills. Webmasters have to respond politely and correctly to user questions and requests.

Detail oriented. When web developers write in HTML, a minor error could cause an entire webpage to stop working.

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Content Specialist jobs

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Content Specialist Career Paths

Content Specialist
Content Strategist Content Manager
Content Director
7 Yearsyrs
Product Manager Marketing Director Writer And Editor
Content Manager
5 Yearsyrs
Web Developer Design, Development Creative Director
Digital Director
10 Yearsyrs
Product Manager Sales Manager Marketing Manager
Digital Marketing Manager
6 Yearsyrs
Web Developer Search Engine Optimizer
Digital Marketing Strategist
6 Yearsyrs
Marketing Communications Specialist Marketing Consultant Digital Marketing Specialist
Digital Project Manager
7 Yearsyrs
Marketing Manager Marketing Director
Director Of Communications And Marketing
9 Yearsyrs
Account Manager Account Executive Marketing Director
Director Of Digital Marketing
10 Yearsyrs
Program Manager Marketing Consultant Online Marketing Manager
Director Of Ecommerce
10 Yearsyrs
Program Manager Sales Consultant Internet Sales Manager
E-Commerce Director
8 Yearsyrs
Marketing Director Search Engine Optimizer
E-Commerce Product Manager
6 Yearsyrs
Marketing Communications Specialist Writer And Editor Search Engine Optimizer
Ecommerce Manager
7 Yearsyrs
Marketing Manager Sales Consultant Marketing Consultant
Marketing Communications Manager
7 Yearsyrs
Marketing Specialist Marketing Manager
Marketing Director
7 Yearsyrs
Marketing Specialist Project Manager Program Manager
Marketing Manager
6 Yearsyrs
Content Analyst Project Manager Marketing Consultant
Marketing Strategist
6 Yearsyrs
Account Manager Senior Account Executive Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Content Manager Marketing Manager
Senior Manager Of Marketing
9 Yearsyrs
Content Manager Program Manager Marketing Manager
Senior Product Manager
9 Yearsyrs
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Average Length of Employment
Web Specialist 2.4 years
Content Developer 2.3 years
Content Director 2.3 years
Content Producer 2.1 years
Content Editor 2.0 years
Content Manager 2.0 years
Content Specialist 2.0 years
Content Strategist 1.8 years
Web Content Writer 1.6 years
Top Employers Before
Internship 16.6%
Teacher 7.9%
Editor 6.3%
Consultant 3.2%
Writer 2.8%
Top Employers After
Consultant 7.9%
Editor 7.3%
Teacher 6.1%
Internship 4.2%
Specialist 3.9%
Owner 3.6%

Content Specialist Demographics

Gender

Female

55.9%

Male

41.6%

Unknown

2.4%
Ethnicity

White

79.7%

Asian

9.0%

Hispanic or Latino

8.8%

Unknown

2.0%

Black or African American

0.6%
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Languages Spoken

Spanish

36.0%

French

15.8%

Chinese

6.1%

German

6.1%

Mandarin

5.3%

Japanese

5.3%

Portuguese

4.4%

Arabic

4.4%

Korean

2.6%

Russian

2.6%

Hindi

1.8%

Cantonese

1.8%

Hebrew

1.8%

Swedish

0.9%

Gujarati

0.9%

Dutch

0.9%

Bulgarian

0.9%

Ukrainian

0.9%

Tamil

0.9%

Occidental

0.9%
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Content Specialist Education

Schools

University of Phoenix

9.2%

Michigan State University

8.2%

New York University

7.7%

Virginia Commonwealth University

5.6%

University of Washington

5.1%

University of Louisville

5.1%

University of Houston

5.1%

University of New Mexico

5.1%

Brigham Young University

4.6%

University of Cincinnati

4.6%

Northeastern University

4.6%

Arkansas State University

4.1%

University of Minnesota - Twin Cities

4.1%

Georgia State University

4.1%

University of Texas at Austin

4.1%

University of North Carolina at Wilmington

4.1%

Auburn University

3.6%

University of Maryland - College Park

3.6%

Temple University

3.6%

Texas State University

3.6%
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Majors

Communication

16.4%

Business

12.5%

English

12.2%

Journalism

10.3%

Marketing

5.8%

Public Relations

4.8%

Writing

4.1%

Education

4.0%

Graphic Design

3.4%

Photography

3.2%

Management

3.0%

Educational Leadership

2.8%

Psychology

2.8%

Fine Arts

2.7%

History

2.7%

Political Science

2.2%

Computer Science

1.9%

Digital Media

1.8%

Nursing

1.8%

Elementary Education

1.7%
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Degrees

Bachelors

51.2%

Masters

23.7%

Other

13.5%

Associate

5.3%

Certificate

2.9%

Doctorate

2.7%

Diploma

0.7%

License

0.1%
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Job type you want
Full Time
Part Time
Internship
Temporary

Real Content Specialist Salaries

Job Title Company Location Start Date Salary
Clinical Content Specialist Revhealth LLC Morristown, NJ Feb 03, 2016 $159,557
Opentext Content Server Specialist Wisteria Information Technologies, LLC Rockville, MD Dec 15, 2016 $134,200
Design and Content Specialist Adi Worldlink, LLC Mountain View, CA Aug 24, 2016 $127,000 -
$132,000
Senior Content Management Specialist Armedia LLC Atlanta, GA Aug 03, 2015 $111,384
Senior Content Management Specialist Armedia, LLC Atlanta, GA Jul 24, 2015 $104,437 -
$115,000
Content Management Specialist/Developer Staples, Inc. Framingham, MA May 09, 2014 $100,000
Content Specialist DF Institute La Crosse, WI Sep 30, 2016 $96,479
Senior Clinical Content Specialist Scioinspire Corporation West Hartford, CT Jul 03, 2015 $95,000
Clinical Content Specialist Revhealth LLC Morristown, NJ Mar 09, 2016 $95,000
Senior Clinical Content Specialist Scioinspire Corporation West Hartford, CT Mar 07, 2015 $95,000
Content Specialist Bloomberg, LP New York, NY Aug 08, 2016 $92,500
Senior Content Management Specialist Armedia LLC Atlanta, GA May 16, 2012 $91,437 -
$105,000
SR. Online Content Specialist Symantec Corporation Mountain View, CA Dec 10, 2012 $90,000
CFA Content Specialist DF Institute, LLC D/B/A Kaplan Professional Educat La Crosse, WI Sep 30, 2013 $88,292
Senior Content Specialist Avg Technologies USA, Inc. San Francisco, CA Sep 12, 2014 $75,000 -
$85,000
Visual Solutions Technical Content Specialist Muzak LLC San Diego, CA Oct 01, 2012 $71,500
Control Systems Content Specialist The Mathworks, Inc. Natick, MA Sep 15, 2012 $71,349
Technical Content Specialist Wolfram Research, Inc. Champaign, IL Jan 06, 2016 $69,600
Technical Content Specialist Wolfram Research, Inc. Champaign, IL Jun 01, 2015 $69,600
Content Management Specialist IBM India Private Limited Chicago, IL Aug 26, 2013 $69,098 -
$70,494
Content Management Specialist Sage It, Inc. Bothell, WA Jun 22, 2015 $62,504
Content Management Specialist Hindsight Software Solutions, Inc. Hershey, PA Sep 20, 2016 $60,403
Senior Content Specialist Mmodal Services Ltd Pittsburgh, PA Aug 15, 2016 $60,317 -
$70,317
Content Management Specialist Hindsight Software Solutions, Inc. Charlotte, NC Sep 20, 2016 $60,000
VR Content Specialist Youvisit LLC New York, NY Aug 29, 2016 $60,000
Content Specialist Blue Fountain Media, Inc. New York, NY Jun 08, 2015 $60,000
Content Creation Specialist Cummins Inc. Columbus, IN Nov 04, 2014 $59,620 -
$80,600

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Top Skills for A Content Specialist

OnlineContentWebContentVideoContentEmailCampaignsContentManagementSystemFacebookAudioBoardTwitterHtmlPressReleasesCustomerServiceAdobePhotoshopInternetSharepointProfessionalDevelopmentMathematicsBlogPostsStudioCamerasContentStrategyContentDevelopment

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Top Content Specialist Skills

  1. Online Content
  2. Web Content
  3. Video Content
You can check out examples of real life uses of top skills on resumes here:
  • Write, optimize, and promote online content across numerous blog and social media platforms.
  • Web content management and site management, including social media.
  • Create targeted graphics, animations, and video content to illustrate product use.
  • Executed quality assurance testing for new email campaigns and developmental site improvements.
  • Propose recommendations for improving content management system capabilities.

Top Content Specialist Employers

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