How To Become A Content Specialist: What It Is and Career Path

What is a content specialist and how to become one

Updated January 8, 2025

3 min read

Quoted Expert

Dr. Adam Davis

Companies, especially larger ones, must present themselves by the content they create and share, and it is by this that consumers will typically judge them. In today's day and age, every bit of content shared is important, as it has the ability to either gain the loyalty and trust of a customer or forever lose it, as there are now many more businesses out there to choose from.

The role of a Content Specialist is to collect content for a company and manage the content created and posted by the company for the purposes of marketing and advertisement. They often work with others or entire teams to create and agree upon a public image and the company's goals in an online presentation. This takes quite a bit of research of the market, the industry, and the competitors', and even the company's own products and abilities.

A person hoping to work as a Content Specialist should generally have a Bachelor's degree in Marketing, Journalism, or Communications, or a similar subject, but previous experience and visible results are just or even more important than education. An online portfolio is often much more incremental.

What general advice would you give to a Content Specialist?

Dr. Adam Davis

Professor of English, Truman State University

Some patience. The news gets clicks and eyeballs with doom and gloom, but the fact is, people in fields other than professional credentials (nursing, CPA) have always spent a year or two driving cabs and waiting tables. Be persistent, work networks and connections. An English degree is not a career credential; grads tend to teaching, writing/editing/publishing, but also get hired into a wide variety of firms that have use for people who can think about texts and what they mean and make persuasive cases for how to understand a given fact pattern - that's what makes it such a good preparation for law school.

ScoreContent SpecialistUS Average

Salary

5.2

Avg. Salary $66,018

Avg. Salary $59,228

Stability Level

4.9

Growth Rate 19%

Growth Rate 0.3%

Diversity

3.0

Race

American Indian and Alaska Native 0.13%

Asian 10.99%

Black or African American 5.19%

Hispanic or Latino 12.39%

Unknown 5.00%

White 66.29%

Gender

female 57.04%

male 42.96%

Age - 34

Race

American Indian and Alaska Native 3.00%

Asian 7.00%

Black or African American 14.00%

Hispanic or Latino 19.00%

White 57.00%

Gender

female 47.00%

male 53.00%

Age - 34

Stress Level

4.9

Stress level is manageable

7.1 - high

Complexity Level

8.2

Complexity Level is challenging

7 - challenging

Work Life Balance

4.6

Work Life balance is fair

6.4 - fair

Key steps to become a content specialist

Explore content specialist education requirements

Most common content specialist degrees

Bachelor's

75.7 %

Master's

12.6 %

Associate

7.0 %

Start to develop specific content specialist skills

Skills	Percentages
Customer Service	6.04%
Digital Marketing	5.68%
WordPress	4.92%
Web Content	4.42%
Content Strategy	4.28%

Complete relevant content specialist training and internships

Accountants spend an average of 1-3 months on post-employment, on-the-job training. New content specialists learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a content specialist based on U.S. Bureau of Labor Statistics data and data from real content specialist resumes.

Research content specialist duties and responsibilities

Manage premium partner's Youtube channels (e.g.
Manage the manual migration of content from the previous site to the new Drupal CMS.
Lead the implementation of a web solution providing easy, fast data search and data visualization capabilities to users.
supply original content, manage instagram account, and work promotional events for this e-magazine focuse on health and fitness motivation.

Prepare your content specialist resume

When your background is strong enough, you can start writing your content specialist resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a content specialist resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose From 10+ Customizable Content Specialist Resume templates

Build a professional Content Specialist resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your Content Specialist resume.