Companies, especially larger ones, must present themselves by the content they create and share, and it is by this that consumers will typically judge them. In today's day and age, every bit of content shared is important, as it has the ability to either gain the loyalty and trust of a customer or forever lose it, as there are now many more businesses out there to choose from.
The role of a Content Specialist is to collect content for a company and manage the content created and posted by the company for the purposes of marketing and advertisement. They often work with others or entire teams to create and agree upon a public image and the company's goals in an online presentation. This takes quite a bit of research of the market, the industry, and the competitors', and even the company's own products and abilities.
A person hoping to work as a Content Specialist should generally have a Bachelor's degree in Marketing, Journalism, or Communications, or a similar subject, but previous experience and visible results are just or even more important than education. An online portfolio is often much more incremental.
There is more than meets the eye when it comes to being a content specialist. For example, did you know that they make an average of $31.37 an hour? That's $65,248 a year!
Between 2018 and 2028, the career is expected to grow 20% and produce 139,200 job opportunities across the U.S.
There are certain skills that many content specialists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed analytical skills, communication skills and detail oriented.
When it comes to the most important skills required to be a content specialist, we found that a lot of resumes listed 16.7% of content specialists included content marketing, while 9.8% of resumes included web content, and 6.8% of resumes included customer service. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the content specialist job title. But what industry to start with? Most content specialists actually find jobs in the technology and media industries.
If you're interested in becoming a content specialist, one of the first things to consider is how much education you need. We've determined that 70.7% of content specialists have a bachelor's degree. In terms of higher education levels, we found that 11.8% of content specialists have master's degrees. Even though most content specialists have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a content specialist. When we researched the most common majors for a content specialist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on content specialist resumes include associate degree degrees or high school diploma degrees.
You may find that experience in other jobs will help you become a content specialist. In fact, many content specialist jobs require experience in a role such as internship. Meanwhile, many content specialists also have previous career experience in roles such as teacher or sales associate.