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Become A Content Specialist

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Working As A Content Specialist

  • Analyzing Data or Information
  • Getting Information
  • Interacting With Computers
  • Interpreting the Meaning of Information for Others
  • Communicating with Supervisors, Peers, or Subordinates
  • Mostly Sitting

  • Make Decisions

  • $68,000

    Average Salary

What Does A Content Specialist Do

Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.

Duties

Market research analysts typically do the following:

  • Monitor and forecast marketing and sales trends
  • Measure the effectiveness of marketing programs and strategies
  • Devise and evaluate methods for collecting data, such as surveys, questionnaires, and opinion polls
  • Gather data on consumers, competitors, and market conditions
  • Analyze data using statistical software
  • Convert complex data and findings into understandable tables, graphs, and written reports
  • Prepare reports and present results to clients and management

Market research analysts research and gather data to help a company market its products or services. They gather data on consumer demographics, preferences, needs, and buying habits. They collect data and information using a variety of methods, such as interviews, questionnaires, focus groups, market analysis surveys, public opinion polls, and literature reviews.

Analysts help determine a company’s position in the marketplace by researching their competitors and analyzing their prices, sales, and marketing methods. Using this information, they may determine potential markets, product demand, and pricing. Their knowledge of the targeted consumer enables them to develop advertising brochures and commercials, sales plans, and product promotions. 

Market research analysts evaluate data using statistical techniques and software. They must interpret what the data mean for their client, and they may forecast future trends. They often make charts, graphs, infographics, and other visual aids to present the results of their research. 

Workers who design and conduct surveys are known as survey researchers.

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How To Become A Content Specialist

Most market research analysts need at least a bachelor’s degree. Top research positions may require a master’s degree. Strong math and analytical skills are essential. 

Education

Market research analysts typically need a bachelor’s degree in market research or a related field. Many have degrees in fields such as statistics, math, and computer science. Others have backgrounds in business administration, the social sciences, or communications.

Courses in statistics, research methods, and marketing are essential for these workers. Courses in communications and social sciences, such as economics or consumer behavior, are also important.

Some market research analyst jobs require a master’s degree. Several schools offer graduate programs in marketing research, but many analysts complete degrees in other fields, such as statistics and marketing, and/or earn a master’s degree in business administration (MBA). A master’s degree is often required for leadership positions or positions that perform more technical research. 

Licenses, Certifications, and Registrations

Certification is voluntary, but analysts may pursue certification to demonstrate a level of professional competency. The Marketing Research Association offers the Professional Researcher Certification (PRC) for market research analysts. Candidates qualify based on experience and knowledge; they must pass an exam, be a member of a professional organization, and have at least 3 years working in opinion and marketing research. Individuals must complete 20 hours of industry-related continuing education courses every 2 years to renew their certification.

Important Qualities

Analytical skills. Market research analysts must be able to understand large amounts of data and information. 

Communication skills. Market research analysts need strong communication skills when gathering information, interpreting data, and presenting results to clients. 

Critical-thinking skills. To determine what marketing strategy would work best for a company, market research analysts must assess all available information.

Detail oriented. Market research analysts must be detail oriented because they often do precise data analysis.

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Content Specialist Jobs

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Content Specialist Career Paths

Content Specialist
Editor Consultant Marketing Manager
Regional Marketing Manager
6 Yearsyrs
Editor Project Manager Marketing Manager
Manager, Channel Marketing
8 Yearsyrs
Editor Owner Marketing Director
Brand Director
10 Yearsyrs
Team Leader Owner Marketing Director
Director Of Marketing And Public Relations
6 Yearsyrs
Team Leader Account Manager Marketing Manager
Marketing Manager, Global Marketing
8 Yearsyrs
Team Leader General Manager Marketing Director
Marketing Operations Director
8 Yearsyrs
Consultant Information Technology Consultant Web Developer
Web Content Manager
5 Yearsyrs
Consultant Product Manager Brand Manager
Customer Marketing Manager
7 Yearsyrs
Technical Writer Marketing Communications Manager Digital Marketing Manager
Senior Manager-Digital Marketing
9 Yearsyrs
Technical Writer Product Manager Product Marketing Manager
Partner Marketing Manager
7 Yearsyrs
Technical Writer Product Manager Marketing Communications Manager
Content Marketing Manager
6 Yearsyrs
Executive Assistant Account Executive Marketing Consultant
Senior Marketing Consultant
8 Yearsyrs
Executive Assistant Marketing Specialist Digital Marketing Specialist
Online Marketing Manager
5 Yearsyrs
Executive Assistant Marketing Specialist Marketing Manager/Project Manager
Marketing Account Manager
5 Yearsyrs
Content Writer Social Media Manager
Marketing Strategist
6 Yearsyrs
Content Writer Content Manager Social Media Manager
Digital Marketing Strategist
5 Yearsyrs
Staff Writer Marketing Specialist Assistant Marketing Manager
Marketing Services Manager
6 Yearsyrs
Media Coordinator Marketing Consultant Promotion Manager
Manager, Integrated Marketing
7 Yearsyrs
Content Writer Senior Copywriter
Brand Strategist
5 Yearsyrs
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Do you work as a Content Specialist?

Help others decide if this is a good career for them

Average Length of Employment
Content Producer 2.1 years
Content Specialist 2.0 years
Content Developer 2.0 years
Content Manager 2.0 years
Web Content Editor 1.9 years
Content Analyst 1.9 years
Content Editor 1.9 years
Content Creator 1.6 years
Content Writer 1.4 years
Top Careers Before Content Specialist
Internship 16.8%
Teacher 7.2%
Editor 6.6%
Cashier 3.3%
Manager 2.9%
Writer 2.9%
Instructor 2.8%
Top Careers After Content Specialist
Editor 7.9%
Consultant 6.9%
Teacher 5.6%
Specialist 5.1%
Manager 4.1%
Owner 3.7%
Volunteer 3.7%
Writer 3.7%

Do you work as a Content Specialist?

Average Yearly Salary
$68,000
View Detailed Salary Report
$42,000
Min 10%
$68,000
Median 50%
$68,000
Median 50%
$68,000
Median 50%
$68,000
Median 50%
$68,000
Median 50%
$68,000
Median 50%
$68,000
Median 50%
$110,000
Max 90%
Best Paying Company
Teleflex
Highest Paying City
Jersey City, NJ
Highest Paying State
New Jersey
Avg Experience Level
2.0 years
How much does a Content Specialist make at top companies?
The national average salary for a Content Specialist in the United States is $68,653 per year or $33 per hour. Those in the bottom 10 percent make under $42,000 a year, and the top 10 percent make over $110,000.

Real Content Specialist Salaries

Job Title Company Location Start Date Salary
Clinical Content Specialist Revhealth LLC Morristown, NJ Feb 03, 2016 $159,557
Opentext Content Server Specialist Wisteria Information Technologies, LLC Rockville, MD Dec 15, 2016 $134,200
Design and Content Specialist Adi Worldlink, LLC Mountain View, CA Aug 24, 2016 $127,000 -
$132,000
Senior Content Management Specialist Armedia LLC Atlanta, GA Aug 03, 2015 $111,384
Senior Content Management Specialist Armedia, LLC Atlanta, GA Jul 24, 2015 $104,437 -
$115,000
Content Management Specialist/Developer Staples, Inc. Framingham, MA May 09, 2014 $100,000
Content Specialist DF Institute La Crosse, WI Sep 30, 2016 $96,479
Senior Clinical Content Specialist Scioinspire Corporation West Hartford, CT Mar 07, 2015 $95,000
Senior Clinical Content Specialist Scioinspire Corporation West Hartford, CT Jul 03, 2015 $95,000
Clinical Content Specialist Revhealth LLC Morristown, NJ Mar 09, 2016 $95,000
Content Specialist Bloomberg, LP New York, NY Aug 08, 2016 $92,500
Senior Content Management Specialist Armedia LLC Atlanta, GA May 16, 2012 $91,437 -
$105,000
SR. Online Content Specialist Symantec Corporation Mountain View, CA Dec 10, 2012 $90,000
CFA Content Specialist DF Institute, LLC D/B/A Kaplan Professional Educat La Crosse, WI Sep 30, 2013 $88,292
Senior Content Specialist Avg Technologies USA, Inc. San Francisco, CA Sep 12, 2014 $75,000 -
$85,000
Visual Solutions Technical Content Specialist Muzak LLC San Diego, CA Oct 01, 2012 $71,500
Control Systems Content Specialist The Mathworks, Inc. Natick, MA Sep 15, 2012 $71,349
Technical Content Specialist Wolfram Research, Inc. Champaign, IL Jun 01, 2015 $69,600
Technical Content Specialist Wolfram Research, Inc. Champaign, IL Jan 06, 2016 $69,600
Content Management Specialist IBM India Private Limited Chicago, IL Aug 26, 2013 $69,098 -
$70,494
Content Management Specialist Sage It, Inc. Bothell, WA Jun 22, 2015 $62,504
Content Management Specialist Hindsight Software Solutions, Inc. Hershey, PA Sep 20, 2016 $60,403
Senior Content Specialist Mmodal Services Ltd. Pittsburgh, PA Aug 15, 2016 $60,317 -
$70,317
Content Specialist Blue Fountain Media, Inc. New York, NY Jun 08, 2015 $60,000
Content Management Specialist Hindsight Software Solutions, Inc. Charlotte, NC Sep 20, 2016 $60,000
VR Content Specialist Youvisit LLC New York, NY Aug 29, 2016 $60,000
Content Creation Specialist Cummins Inc. Columbus, IN Nov 04, 2014 $59,620 -
$80,600

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Top Skills for A Content Specialist

  1. Web Content
  2. Online
  3. Video Production
You can check out examples of real life uses of top skills on resumes here:
  • Supported dealer communications on product support and regional product availability through the creation and distribution of web content.
  • Subject matter expert in the area of digital marketing: Social Media, Email Marketing, Online advertising and online promotions.
  • Initiated Market Minute video production, a brief market video on upcoming content changes and additions on 3000x for Manila staff.
  • Coordinate and build relationships with other departments to find resolutions and process improvements through email correspondence.
  • Create social media content (blog, Twitter, and Facebook) to promote classes and resources and communicate with users.

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Top 10 Best States for Content Specialists

  1. District of Columbia
  2. Virginia
  3. Minnesota
  4. Massachusetts
  5. Georgia
  6. Washington
  7. North Carolina
  8. Delaware
  9. New Jersey
  10. Kentucky
  • (114 jobs)
  • (442 jobs)
  • (280 jobs)
  • (375 jobs)
  • (320 jobs)
  • (222 jobs)
  • (438 jobs)
  • (39 jobs)
  • (286 jobs)
  • (130 jobs)

Content Specialist Resume Examples And Tips

The average resume reviewer spends between 5 to 7 seconds looking at a single resume, which leaves the average job applier with roughly six seconds to make a killer first impression. Thanks to this, a single typo or error on your resume can disqualify you right out of the gate. At Zippia, we went through over 2,792 Content Specialist resumes and compiled some information about how best to optimize them. Here are some suggestions based on what we found, divided by the individual sections of the resume itself.

Learn How To Create A Top Notch Content Specialist Resume

View Resume Examples

Content Specialist Demographics

Gender

Female

51.8%

Male

38.5%

Unknown

9.7%
Ethnicity

White

61.7%

Hispanic or Latino

14.2%

Black or African American

11.1%

Asian

9.1%

Unknown

3.9%
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Foreign Languages Spoken

Spanish

36.4%

French

15.6%

German

5.8%

Korean

5.2%

Chinese

5.2%

Mandarin

4.5%

Portuguese

4.5%

Japanese

4.5%

Arabic

3.9%

Italian

3.2%

Russian

2.6%

Hindi

1.3%

Cantonese

1.3%

Hebrew

1.3%

Polish

1.3%

Swedish

0.6%

Turkish

0.6%

Gujarati

0.6%

Dutch

0.6%

Bulgarian

0.6%
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Content Specialist Education

Schools

University of Phoenix

8.2%

New York University

6.9%

University of Washington

6.6%

University of Texas at Austin

6.3%

Michigan State University

6.0%

Brigham Young University

5.3%

University of Houston

5.0%

University of North Texas

4.7%

University of Cincinnati

4.7%

Virginia Commonwealth University

4.7%

Kent State University

4.7%

University of North Carolina at Greensboro

4.4%

University of Louisville

4.4%

San Francisco State University

4.1%

Arizona State University

4.1%

San Diego State University

4.1%

San Jose State University

4.1%

University of Missouri - Columbia

4.1%

Texas A&M University

3.8%

University of Pittsburgh -

3.8%
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Majors

Communication

16.4%

Business

12.7%

English

11.5%

Journalism

10.1%

Public Relations

4.9%

Marketing

4.7%

Psychology

3.9%

Writing

3.8%

Photography

3.7%

Graphic Design

3.3%

Education

3.3%

Fine Arts

2.9%

Computer Science

2.8%

Management

2.8%

Political Science

2.6%

Educational Leadership

2.5%

History

2.3%

Elementary Education

2.0%

General Education, Specific Areas

2.0%

Information Technology

1.9%
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Degrees

Bachelors

53.7%

Masters

21.8%

Other

12.7%

Associate

5.5%

Certificate

3.2%

Doctorate

2.3%

Diploma

0.7%

License

0.1%
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