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The differences between content specialists and content creators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a content specialist, becoming a content creator takes usually requires 2-4 years. Additionally, a content specialist has an average salary of $66,018, which is higher than the $61,988 average annual salary of a content creator.
The top three skills for a content specialist include customer service, digital marketing and wordpress. The most important skills for a content creator are content creation, instagram, and digital content.
| Content Specialist | Content Creator | |
| Yearly salary | $66,018 | $61,988 |
| Hourly rate | $31.74 | $29.80 |
| Growth rate | 19% | 13% |
| Number of jobs | 40,346 | 9,142 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 4 |
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.
Content specialists and content creators have different pay scales, as shown below.
| Content Specialist | Content Creator | |
| Average salary | $66,018 | $61,988 |
| Salary range | Between $52,000 And $83,000 | Between $38,000 And $99,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | New Jersey | Washington |
| Best paying company | Meta | |
| Best paying industry | Health Care | Internet |
There are a few differences between a content specialist and a content creator in terms of educational background:
| Content Specialist | Content Creator | |
| Most common degree | Bachelor's Degree, 76% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Harvard University |
Here are the differences between content specialists' and content creators' demographics:
| Content Specialist | Content Creator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 43.0% Female, 57.0% | Male, 55.7% Female, 44.3% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.7% White, 61.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 9% |