Content Specialist Statistics in the US

The average employee age for content specialists is 36 years. The content specialist workforce reached a whopping 4,493 in 2020!

Among content specialists, we discovered that 54.4% of them are women, while 40.6% are men. The most common race/ethnicity among content specialists is White, which makes up 70.0% of all content specialists. Comparatively, there are 11.1% of the Hispanic or Latino ethnicity and 10.2% of the Asian ethnicity. Content specialists are also more likely to work at private companies in comparison to public companies. Taking it a step further, content specialists are more likely to find a job in the technology industry.

From where do we know all information about content specialist demographics? We analyzed 2,792 content specialists resumes to find out what the average demographics are for the job position. Just to be clear, by demographics we mean the study of population-based factors like age, race, and sex. On top of scouring through resumes, we also took note of job proposals from employers and Census Bureau data. And guess what? We found some pretty interesting information.

Content Specialist Diversity

From race to gender and even age, we found the average demographic information on those who work as content specialists. Keep reading to find out what the results for content specialists were.

Content Specialist Ethnic Breakdown

The most common ethnicity among content specialists is White, which makes up 70.0% of all content specialists. Comparatively, there are 11.1% of the Hispanic or Latino ethnicity and 10.2% of the Asian ethnicity.

Job Title
  • White, 70.0%
  • Hispanic or Latino, 11.1%
  • Asian, 10.2%
  • Black or African American, 5.4%
  • Unknown, 3.1%
  • American Indian and Alaska Native, 0.2%

Foreign Languages Spoken By Content Specialists

The chart below shows that 36.4% of content specialists speak Spanish. The second-most popular foreign language spoken is French at 15.6% and German is the third-most popular at 5.8%.

Job Title
  • Spanish, 36.4%
  • French, 15.6%
  • German, 5.8%
  • Korean, 5.2%
  • Chinese, 5.2%
  • Other, 31.8%

Most Common Degree for Content Specialist

We assessed our data to determine the typical level of education for content specialists. The most common degree for content specialists is bachelor's degree. In fact, 71% of content specialists earn that degree. A close second is master's degree with 12% and rounding it off is associate degree with 6%.

Job Title
  • Bachelors degree, 71%
  • Masters degree, 12%
  • Associate degree, 6%
  • High School Diploma degree, 2%
  • Other Degrees, 9%

Content Specialist Jobs You Might Like

Content Specialist Race And Ethnicity Over Time

Using the Census Bureau data, we found out how the percentage of each ethnic category trended between 2008-2018 among content specialists.

  • White
  • Asian
  • Hispanic or Latino
  • Black or African American

Content Specialist Gender Over Time

This data shows how men and women predominate in the content specialist position over time.


Content Specialist Unemployment Rate Over Time

The Bureau of Labor Statistics came in clutch when it came down to figuring out how the unemployment rate has changed over time. Between 2008 and 2018, this is how the number of content specialists changed.

  • Unemployment rate

Age Based On Ethnicity And Gender

We determined the average age of content specialists based on ethnicity and gender.


Number Of Years On The Job For Content Specialist

By looking over 2,792 content specialists resumes, we figured out that the average content specialist enjoys staying at their job for 1-2 years for a percentage of 33%.

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Less than one year

1-2 years

3-4 years

5-7 years

8-10 years

11+ years

Content Specialist Age Breakdown

This chart breaks down the ages of content specialist employees. Interestingly enough, the average age of content specialists is 40+ years old, which represents 35% of the population.

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20-30 years

30-40 years

40+ years

Comparing The Gender Ratio of Content Specialists with Other Job Titles

We compared this job title with other job titles to see how gender percentages varied. As you can see, grain elevator worker and chief estimator have the biggest difference in gender.

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Job Titleascdesc
Human Resources Administrative Assistant11%85%
Wedding Coordinator11%83%
Assistant To Human Resources Director12%83%
Content Specialist41%54%
Timber Buyer88%7%
Chief Estimator91%6%
Grain Elevator Worker91%8%
Grain Elevator Worker
Chief Estimator
Timber Buyer
Content Specialist
Assistant To Human Resources Director
Wedding Coordinator
Human Resources Administrative Assistant

Comparing The LGBT Ratio of Content Specialists with Other Job Titles

After finding the gender ratio, we wondered if the percentages of LGBT persons were different as well. Using the data below, you can see how other job titles compare to content specialists.

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Job Titleascdesc
Senior Sourcing Analyst12.70%
Content Specialist14.22%
Retirement Assistant16.05%
Fashion Buyer16.98%
Fire Claims Adjuster19.42%
Internal Consultant20.62%
Theatrical Agent23.56%

How Much Do Women Make Compared To Man As Content Specialist?

Male Income
Female Income

Content Specialist Income By Gender And Race/Ethnicity

We found interesting that Asian men and Asian women make more money compared to others.

  • Male
  • Female
Black or African American
Hispanic or Latino

Content Specialist Income By Race/Ethnicity And Education

This chart shows the impact that education has on the income level of different ethnicities.

All Race and Ethnicity
Bachelor's Degree$64,698
Master's Degree$74,577
Doctorate Degree$75,849

Content Specialist Income By Race/Ethnicity And Education

This chart shows the impact that education has on the income level of different ethnicities.

  • Asian
  • Black or African American
  • Hispanic or Latino
  • White
Bachelor's Degree
Master's Degree
Doctorate Degree

Content Specialist Heatmaps

The amount you can make as a content specialist can depend on where you live. For example, the highest salary of content specialists is $107,500. Use our chart to find out where that salary is located.

Where Do Content Specialists Earn The Most?

The map here shows where content specialists earn the highest salaries in the U.S. The darker areas across the 50 states highlight the highest salaries.

Average Salary

Where Are Content Specialists Located?

By looking through more than 2,792 resumes, we found that the most popular places for content specialists are NY, New York and TX, Austin.

Number of Content Specialists

Content Specialist Employment Statistics

This section highlights the information we gathered about the types of businesses and industries that employ content specialists. We found that the most common company type is private. In addition, the industry that employs the most content specialists is the technology industry.

What Percentage Of Content Specialist Jobs Are Remote?

6.3% Remote

Freelance, outsourced or remote workers who spend much of their time working from home.

93.7% On-Site

Some of the vacancies require to stay on-site without possibility of working remotely.

Company Size

We created this chart to show you the average size of companies that typically hire content specialists.

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< 50 employees

50 - 100 employees

100 - 500 employees

500 - 1,000 employees

1,000 - 10,000 employees

> 10,000

The Types Of Companies Content Specialist Work In

Employees with the content specialist job title have their preferences when it comes to working for a company. For instance, most content specialists prefer to work at private companies over public companies.

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Industry Concentration

Just based on the number of employees within each industry, we were able to determine the most common industries that employ content specialists. Those industries include technology, media and retail.

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Fortune 500





Content Specialist Jobs