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Content specialist skills for your resume and career

Updated January 8, 2025

4 min read

Quoted experts

Matthew Hashim Ph.D.,

Doris Frye

Below we've compiled a list of the most critical content specialist skills. We ranked the top skills for content specialists based on the percentage of resumes they appeared on. For example, 6.0% of content specialist resumes contained customer service as a skill. Continue reading to find out what skills a content specialist needs to be successful in the workplace.

15 content specialist skills for your resume and career

1. Customer Service

Customer service is the process of offering assistance to all the current and potential customers -- answering questions, fixing problems, and providing excellent service. The main goal of customer service is to build a strong relationship with the customers so that they keep coming back for more business.

Here's how content specialists use customer service:

Played key role in developing insurance client relationships through personalized attention and quality customer service.
Developed original content for online materials pertaining to customer service and self-help.

2. Digital Marketing

Here's how content specialists use digital marketing:

Subject matter expert in the area of digital marketing: Social Media, Email Marketing, Online advertising and online promotions.
Work closely with the Content Manager to formulate and implement keyword strategies for the clients' digital marketing program.

3. WordPress

Here's how content specialists use wordpress:

Optimized blog posts for SEO in the WordPress platform by adding images, captions, meta descriptions and more.
Edit and review content on various platforms, such as Splash, ClickFunnel, WordPress and social media.

4. Web Content

Here's how content specialists use web content:

Created initial web content based on Boston-area restaurant tastings
Write and copy edit web content for our enterprise, partner-facing, and internal sales sites.

5. Content Strategy

Here's how content specialists use content strategy:

Assessed and cultivated long-term content goals in conjunction with the Digital content strategy team, key business stakeholders and end users.
Execute content strategy for clients by updating target keywords based on the business needs of the client.

6. Content Development

Content development refers to how users receive knowledgeable fillings obtained through extensive research, editing, and manipulations of the content to suit their needs.

Here's how content specialists use content development:

Trained contractors for content development.
Provided content development, technical and training support for SharePoint web platform to educational center, business departments and 55 schools.

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7. Content Creation

Here's how content specialists use content creation:

Content creation and management for the websites of several companies, from Fortune 100 to small private businesses.
Processed and managed daily change requests for new content creation, HTML/CSS editing, and SEO.

8. Project Management

Here's how content specialists use project management:

Facilitated item review and revision with educator committees and/or project management.
Create project management calendars for product launches, PR pitches and social media.

9. PowerPoint

Here's how content specialists use powerpoint:

Created presentations using PowerPoint, maintained Excel Spreadsheets.
Created and published training materials for instructor led classes for use by administrators using Xerox custom applications and PowerPoint

10. HTML

Here's how content specialists use html:

Edited HTML, CSS, and images to correct problems with the way pages and/or multimedia (Flash) displayed.
Provided training for Word, Excel, HTML, Plain Language principles, and the Call Center software.

11. Digital Content

Here's how content specialists use digital content:

Work as a subject matter expert in building web pages, focusing on user experiences and best practices for digital content.
Design digital content particularly through professional photography, video, and mobile devices for online blogs and fashion bloggers.

12. Content Marketing

Here's how content specialists use content marketing:

Manage content marketing department and search engine optimization efforts.
Develop content marketing campaigns, incorporating press releases, blog posts, email blasts, newsletters and magazine articles.

13. Twitter

Here's how content specialists use twitter:

Created the tone for a digital campaign with Twitter like qualities and collaborated with graphic designers to create original attached images.
Create social media content (blog, Twitter, and Facebook) to promote classes and resources and communicate with users.

14. Facebook

Here's how content specialists use facebook:

Worked with engineers to help eliminate spam trends, scams, and violent/terrorist propaganda content from Facebook and its communities.
Increased web traffic through photography, providing engaging visual content for the company Facebook page and website.

15. Proofreading

Here's how content specialists use proofreading:

Fulfilled multifaceted duties that included reporting, news/feature writing, researching, fact-checking, proofreading and headline writing.
Provided support in the writing, editing, proofreading, and development of external and internal communications.

5 Content Specialist resume examples

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What skills help Content Specialists find jobs?

Tell us what job you are looking for, we’ll show you what skills employers want.

What skills stand out on content specialist resumes?

Matthew Hashim Ph.D.

Associate Professor, University of Arizona

There are three types of skills that currently seem to stand out and are sought after by graduates and employers. First, quantitative skills such as working with data and/or programming have grown in need significantly. Data analytics, data scientists, statisticians, machine learning, are all in incredible demand. Accordingly, advanced skills in Tableau, Power BI, R, database, and other related or specialized software are important. Even advanced analysis with Excel can allow job seekers to impress decision-makers by asking and answering incredible questions of data. In other words, don't discount Excel skills as it gives everyone a starting point for attacking their data. Besides working with data, programming and logic have grown in importance for MIS job-seekers. Not only do those skills translate to software development needs, but they also translate to data analysis and dovetail with advanced analytics work. Second, interest and knowledge of cybersecurity-related skills is also in high demand, especially by governmental agencies and specialized industry firms. Skills in cybersecurity could be managerial in nature (e.g., risk assessment and planning, cyber threat intelligence), or technical (e.g., cyber threat mitigation, incidence response). Third, the ability to communicate effectively as a group on IS-related technology topics, especially in a remote-working world, is critical. Evidence of these types of business communications abilities would certainly differentiate the job-seeker from the crowd, and would also translate to a successful interview.

What content specialist skills would you recommend for someone trying to advance their career?

Doris Frye

Senior Instructor, University of South Alabama

Employers consistently tell us that effective communication is both a skill in high demand and one that is often lacking in employees. English majors enter the workforce with exceptional communication and critical thinking skills that are already valued. With the explosion of A.I., these skills will become even more important; English majors' facility with language will become all the more essential. The ability to adapt and respond to A.I. tools will be essential going forward for those with English degrees.

What type of skills will young content specialists need?

Dr. Ali Ziyati Ph.D

Professor, West Virginia State University

Media and technology literacy is of utmost importance. In communication and media studies at West Virginia State University, we do everything we can to provide our graduates with media literacy skills: video, audio, film, public relations, graphic design, etc. In general, graduates have to be excellent in computer and internet-based communication in terms of production and media content distribution. Specific skills include, but are not limited to, graphic design, editing, writing, research, and data analysis.

What soft skills should all content specialists possess?

Scott Thorne Ph.D.

Instructor, Southeast Missouri State University

Team building, leadership, co-operation, salesmanship. I always tell my students to show any leadership positions they had while in school on their resumes as businesses value people who can both take the initiative and work well with others.

What hard/technical skills are most important for content specialists?

Joshua Abboud Ph.D.

Associate Professor, Director of Bachelor of Liberal Studies, University of Kentucky

I mentioned developing unique research skills as an important part of your resume, but to me, it is the single most important hard skill for a content writer. You often won't have a lot of time and will have to start a project from scratch. Moving from general information to more specific sources and knowing how and when to do this will make you stand out as a writer who has important things to say. You have to think of your writing as always persuasive, no matter what you are working on. You are telling a story, and you have a specific audience that needs to hear that story. The more specific you can make that story, the better your information and the more unique your approach to the topic will be. Make your writing stand out.

The second is probably the ability to edit your work. I teach many students who tell me they aren't very good at editing their own work. Most likely, it is because they don't like to read their own work. Become a fan of writing; what I mean by that is read writing for the writing itself. Develop a sense for the style of other writers, but most of all, enjoy your own writing. Read your own writing, silently and out loud. Listen to how it sounds, your word choices, your rhythm, the cadence. When something sounds off, you will be able to revise it. Editing does not just mean typos or grammar mechanics (although, it is definitely that as well). This all leads back to developing your own style and brand of writing.

Do you want to know more?

List of content specialist skills to add to your resume

The most important skills for a content specialist resume and required skills for a content specialist to have include:

Customer Service
Digital Marketing
WordPress
Web Content
Content Strategy
Content Development
Content Creation
Project Management
PowerPoint
HTML
Digital Content
Content Marketing
Twitter
Facebook
Proofreading
Google Analytics

Subject Matter Experts
Professional Development
Linkedin
Video Content
Blog Posts
Content Management System
Press Releases
Style Guides
YouTube
Email Marketing
CSS
K-12
Phone Calls
SharePoint
Email Campaigns
Copywriting

Mathematics
Media Management
Search Engine Optimization
Product Content
English Language
Instagram
SQL
Salesforce
Training Materials
B Testing
QA
Digital Assets
Edit Content
SEM

Updated January 8, 2025

Zippia Team

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Updated January 8, 2025

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