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What is a content specialist-marketing and how to become one
Content specialist-marketing are creative visionaries at a company. When you visit a website and read an article, blog post, or any other bit of content for that matter, a content specialist-marketing created it. Their job is to provide interesting and relevant content to retain existing readers as well as attract new ones. They research a subject, find the interesting angles, create grabbing headlines, and expertly craft their articles.
Essential duties that you will be performing in this capacity include conducting research, writing and editing content, creating content strategies, maintaining editorial calendars, and coordinating with writers and other related professionals. Essential skills needed for this position include computer literacy, writing proficiency, organizational skills, communication, marketing knowledge, and design and layout.
Although a high school diploma or a GED may suffice for this position, most employers will look for prior marketing experience. Having a bachelor's degree in English, communications, or a similar field can prove beneficial. Certain certifications may help as well, which can be acquired through American Marketing Association (AMA), such as the professional certified marketer (PCM) program. The average hourly salary for this position is $26.59, which equates to $55,302 annually. The career is expected to grow by 20% in the near future.
What general advice would you give to a content specialist-marketing?
Dr. Gail Hudson Ph.D.
Director, College of Business Internship Program, Arkansas State University
The need to differentiate yourself from others will always be necessary, so keep learning while you are in school and beyond.
I believe that technology and social media skills will continue to be necessary. Seek and achieve as many certifications as possible to hone these skills and differentiate yourself in the market.
Avg. Salary $56,939
Avg. Salary $59,228
Growth rate 19%
Growth rate 0.3%
American Indian and Alaska Native 0.13%
Asian 11.06%
Black or African American 5.12%
Hispanic or Latino 12.22%
Unknown 4.99%
White 66.48%
Genderfemale 61.11%
male 38.89%
Age - 34American Indian and Alaska Native 3.00%
Asian 7.00%
Black or African American 14.00%
Hispanic or Latino 19.00%
White 57.00%
Genderfemale 47.00%
male 53.00%
Age - 34Stress level is manageable
7.1 - high
Complexity level is challenging
7 - challenging
Work life balance is fair
6.4 - fair
Content specialist-marketing career paths
Key steps to become a content specialist-marketing
Explore content specialist-marketing education requirements
Start to develop specific content specialist-marketing skills
Skills Percentages Digital Marketing 12.57% Content Marketing 9.20% WordPress 5.13% Email Marketing 3.84% Content Strategy 3.37% Complete relevant content specialist-marketing training and internships
Accountants spend an average of 1-3 months on post-employment, on-the-job training. New content specialists-marketing learn the skills and techniques required for their job and employer during this time. The chart below shows how long it takes to gain competency as a content specialist-marketing based on U.S. Bureau of Labor Statistics data and data from real content specialist-marketing resumes.Research content specialist-marketing duties and responsibilities
- Perform typical SharePoint activities such as new site creation and managing user/group permissions.
- Manage inbound and outbound sales and business development for this content and copywriting firm.
- Manage strategy and implementation of Hubspot marketing automation.
- Analyze sales database on Salesforce.
Prepare your content specialist-marketing resume
When your background is strong enough, you can start writing your content specialist-marketing resume.
You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a content specialist-marketing resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.
Choose from 10+ customizable content specialist-marketing resume templates
Build a professional content specialist-marketing resume in minutes. Browse through our resume examples to identify the best way to word your resume. Then choose from 10+ resume templates to create your content specialist-marketing resume.
Apply for content specialist-marketing jobs
Now it's time to start searching for a content specialist-marketing job. Consider the tips below for a successful job search:
- Browse job boards for relevant postings
- Consult your professional network
- Reach out to companies you're interested in working for directly
- Watch out for job scams
How did you land your first content specialist-marketing job
Are you a content specialist-marketing?
Share your story for a free salary report.
Average content specialist-marketing salary
The average content specialist-marketing salary in the United States is $56,939 per year or $27 per hour. Content specialist-marketing salaries range between $41,000 and $77,000 per year.
What am I worth?
How do content specialists-marketing rate their job?
Content specialist-marketing reviews
Being able to help enhance websites for clients.
There was a learning about SEO and all the data behind it. Wasn’t taught in school and supervisors were new to it.
Unreasonable deadlines.
Updated January 8, 2025
