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Best states for a content specialist-marketing
Quoted expert
Marlene Kahla Ph.D.
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Are you thinking of becoming a content specialist-marketing and really want to work at Porkbun? Turns out, your chances to become a content specialist-marketing are better in some states than others.Our research found that Washington is the best state for content specialists-marketing, while California and Washington are ranked highest in terms of median salary. Washington has a median salary of $69,821 and California has the highest median salary among all 50 states for content specialists-marketing.
To that end, we dove into our dataset of job and salary numbers to figure out which states have the best opportunities for content specialists-marketing. Washington is the best state for content specialists-marketing, where the median salary is $69,821.We found that the Midwest is best for content specialists-marketing, and the West is the worst. San Francisco, CA is the best city in the country for content specialist-marketing jobs, where as Washington is the best state in the country.
10 best states for content specialists-marketing in 2025
1. Washington
Total content specialist-marketing jobs: 1,297 Average annual salary: $69,821 Lowest 10 percent earn: $52,000 Highest 10 percent earn: $92,000 Location Quotient: 1.55
2. Delaware
Total content specialist-marketing jobs: 174 Average annual salary: $68,358 Lowest 10 percent earn: $49,000 Highest 10 percent earn: $93,000 Location Quotient: 1.21
3. New Jersey
Total content specialist-marketing jobs: 1,277 Average annual salary: $64,196 Lowest 10 percent earn: $47,000 Highest 10 percent earn: $87,000 Location Quotient: 1.41
4. North Carolina
Total content specialist-marketing jobs: 1,158 Average annual salary: $63,512 Lowest 10 percent earn: $46,000 Highest 10 percent earn: $86,000 Location Quotient: 1.05
5. Colorado
Total content specialist-marketing jobs: 790 Average annual salary: $62,006 Lowest 10 percent earn: $46,000 Highest 10 percent earn: $83,000 Location Quotient: 1.16
6. Arkansas
Total content specialist-marketing jobs: 315 Average annual salary: $61,254 Lowest 10 percent earn: $45,000 Highest 10 percent earn: $82,000 Location Quotient: 1.05
7. California
Total content specialist-marketing jobs: 2,976 Average annual salary: $70,354 Lowest 10 percent earn: $50,000 Highest 10 percent earn: $97,000 Location Quotient: 0.89
8. Alaska
Total content specialist-marketing jobs: 103 Average annual salary: $63,255 Lowest 10 percent earn: $55,000 Highest 10 percent earn: $71,000 Location Quotient: 1.08
9. New Hampshire
Total content specialist-marketing jobs: 248 Average annual salary: $56,743 Lowest 10 percent earn: $41,000 Highest 10 percent earn: $76,000 Location Quotient: 1.24
10. Montana
Total content specialist-marketing jobs: 196 Average annual salary: $56,284 Lowest 10 percent earn: $42,000 Highest 10 percent earn: $73,000 Location Quotient: 1.48
Content specialist-marketing jobsNear Columbus, OH
How Zippia determines the best states to be a content specialist-marketing
You can read about how the best state rankings are calculated here.
Detailed list of the best states for a content specialist-marketing
| Rank | State | Average salary | Lowest 10% earn | Population | Job count |
|---|---|---|---|---|---|
| 1 | Washington | $69,821 | $52,000 | 7,405,743 | 1,297 |
| 2 | Delaware | $68,358 | $49,000 | 961,939 | 174 |
| 3 | New Jersey | $64,196 | $47,000 | 9,005,644 | 1,277 |
| 4 | North Carolina | $63,512 | $46,000 | 10,273,419 | 1,158 |
| 5 | Colorado | $62,006 | $46,000 | 5,607,154 | 790 |
| 6 | Arkansas | $61,254 | $45,000 | 3,004,279 | 315 |
| 7 | California | $70,354 | $50,000 | 39,536,653 | 2,976 |
| 8 | Alaska | $63,255 | $55,000 | 739,795 | 103 |
| 9 | New Hampshire | $56,743 | $41,000 | 1,342,795 | 248 |
| 10 | Montana | $56,284 | $42,000 | 1,050,493 | 196 |
| 11 | Pennsylvania | $56,093 | $41,000 | 12,805,537 | 1,432 |
| 12 | New York | $63,917 | $46,000 | 19,849,399 | 1,420 |
| 13 | Minnesota | $58,093 | $45,000 | 5,576,606 | 844 |
| 14 | Nevada | $58,571 | $42,000 | 2,998,039 | 229 |
| 15 | Idaho | $59,286 | $43,000 | 1,716,943 | 174 |
| 16 | Illinois | $56,782 | $42,000 | 12,802,023 | 1,884 |
| 17 | Maryland | $61,884 | $45,000 | 6,052,177 | 722 |
| 18 | Texas | $55,020 | $40,000 | 28,304,596 | 2,439 |
| 19 | Maine | $54,344 | $40,000 | 1,335,907 | 182 |
| 20 | Rhode Island | $53,372 | $39,000 | 1,059,639 | 267 |
| 21 | Arizona | $55,771 | $41,000 | 7,016,270 | 665 |
| 22 | Utah | $51,779 | $37,000 | 3,101,833 | 681 |
| 23 | South Dakota | $51,645 | $39,000 | 869,666 | 137 |
| 24 | Virginia | $55,283 | $40,000 | 8,470,020 | 1,146 |
| 25 | Massachusetts | $57,179 | $42,000 | 6,859,819 | 920 |
| 26 | Wisconsin | $52,768 | $40,000 | 5,795,483 | 615 |
| 27 | Ohio | $53,735 | $39,000 | 11,658,609 | 923 |
| 28 | Tennessee | $52,319 | $39,000 | 6,715,984 | 580 |
| 29 | Wyoming | $49,578 | $37,000 | 579,315 | 102 |
| 30 | District of Columbia | $55,851 | $40,000 | 693,972 | 171 |
| 31 | Oregon | $54,625 | $40,000 | 4,142,776 | 371 |
| 32 | North Dakota | $49,299 | $39,000 | 755,393 | 117 |
| 33 | Connecticut | $50,736 | $37,000 | 3,588,184 | 508 |
| 34 | New Mexico | $51,937 | $38,000 | 2,088,070 | 171 |
| 35 | Oklahoma | $51,355 | $38,000 | 3,930,864 | 198 |
| 36 | Florida | $49,309 | $35,000 | 20,984,400 | 1,698 |
| 37 | Iowa | $49,909 | $37,000 | 3,145,711 | 275 |
| 38 | Hawaii | $45,134 | $37,000 | 1,427,538 | 118 |
| 39 | Georgia | $46,830 | $34,000 | 10,429,379 | 1,174 |
| 40 | Vermont | $39,312 | $29,000 | 623,657 | 194 |
| 41 | Nebraska | $45,744 | $34,000 | 1,920,076 | 260 |
| 42 | Michigan | $47,518 | $35,000 | 9,962,311 | 693 |
| 43 | South Carolina | $48,499 | $35,000 | 5,024,369 | 355 |
| 44 | Kentucky | $45,820 | $34,000 | 4,454,189 | 351 |
| 45 | Kansas | $43,763 | $33,000 | 2,913,123 | 312 |
| 46 | Indiana | $45,896 | $34,000 | 6,666,818 | 472 |
| 47 | West Virginia | $43,329 | $31,000 | 1,815,857 | 150 |
| 48 | Alabama | $45,810 | $33,000 | 4,874,747 | 311 |
| 49 | Louisiana | $44,438 | $32,000 | 4,684,333 | 232 |
| 50 | Missouri | $43,629 | $32,000 | 6,113,532 | 490 |
| 51 | Mississippi | $38,306 | $28,000 | 2,984,100 | 183 |
Highest paying states for content specialists-marketing
| Rank | State | Avg. Content Specialist-Marketing Salary |
|---|---|---|
| 1 | Washington | $69,821 |
| 2 | Delaware | $68,358 |
| 3 | New Jersey | $64,196 |
| 4 | North Carolina | $63,512 |
| 5 | Colorado | $62,006 |
| 6 | Arkansas | $61,254 |
| 7 | California | $70,354 |
| 8 | Alaska | $63,255 |
| 9 | New Hampshire | $56,743 |
| 10 | Montana | $56,284 |
| 11 | Pennsylvania | $56,093 |
| 12 | New York | $63,917 |
| 13 | Minnesota | $58,093 |
| 14 | Nevada | $58,571 |
| 15 | Idaho | $59,286 |
| 16 | Illinois | $56,782 |
| 17 | Maryland | $61,884 |
| 18 | Texas | $55,020 |
| 19 | Maine | $54,344 |
| 20 | Rhode Island | $53,372 |
| 21 | Arizona | $55,771 |
| 22 | Utah | $51,779 |
| 23 | South Dakota | $51,645 |
| 24 | Virginia | $55,283 |
| 25 | Massachusetts | $57,179 |
| 26 | Wisconsin | $52,768 |
| 27 | Ohio | $53,735 |
| 28 | Tennessee | $52,319 |
| 29 | Wyoming | $49,578 |
| 30 | District of Columbia | $55,851 |
| 31 | Oregon | $54,625 |
| 32 | North Dakota | $49,299 |
| 33 | Connecticut | $50,736 |
| 34 | New Mexico | $51,937 |
| 35 | Oklahoma | $51,355 |
| 36 | Florida | $49,309 |
| 37 | Iowa | $49,909 |
| 38 | Hawaii | $45,134 |
| 39 | Georgia | $46,830 |
| 40 | Vermont | $39,312 |
| 41 | Nebraska | $45,744 |
| 42 | Michigan | $47,518 |
| 43 | South Carolina | $48,499 |
| 44 | Kentucky | $45,820 |
| 45 | Kansas | $43,763 |
| 46 | Indiana | $45,896 |
| 47 | West Virginia | $43,329 |
| 48 | Alabama | $45,810 |
| 49 | Louisiana | $44,438 |
| 50 | Missouri | $43,629 |
| 51 | Mississippi | $38,306 |
Expert opinions on the best states for content specialists-marketing
Are there any particularly good places in the United States for content specialist-marketings to find work opportunities?
Marlene Kahla Ph.D.
Professor of Marketing, Nelson Rusche College of Business
Companies throughout the United States need good marketers.
Through acceptance of video conferencing to conduct business, many graduates will work at least 50% of their jobs from home. As the pandemic levels off, some companies continue to have their salespeople meet with clients on a person-to-person basis at least 50% of the time.
After quarantine, people started looking to move away from large cities into smaller neighborhoods, simpler lives, and work from home. The trend is to move away from states with high tax rates.
Southeastern United States, coastal states, and central may see a surge in employment availability.
Content specialist-marketing best states FAQs
Have more questions? See all answers to common business and financial questions.
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Updated January 8, 2025