Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between content specialists-marketing and content creators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a content specialist-marketing, becoming a content creator takes usually requires 2-4 years. Additionally, a content creator has an average salary of $61,988, which is higher than the $56,939 average annual salary of a content specialist-marketing.
The top three skills for a content specialist-marketing include digital marketing, content marketing and wordpress. The most important skills for a content creator are content creation, instagram, and digital content.
| Content Specialist-Marketing | Content Creator | |
| Yearly salary | $56,939 | $61,988 |
| Hourly rate | $27.37 | $29.80 |
| Growth rate | 19% | 13% |
| Number of jobs | 87,366 | 9,142 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 4 |
A content marketing specialist is responsible for creating digital and media content for different platforms to boost brand image for the target audience. Content marketing specialists actively coordinate with the clients for their requirements, including budget limitations and deliverable turnaround time. They manage the marketing effectiveness of a website, raising site visits, and increasing webpage ranking. A content marketing specialist works with the marketing and editorial team and engage in brainstorming sessions to identify high-quality opportunities to attract customers and drive revenue resources.
A content creator is primarily responsible for producing written, verbal, and visual materials that promote products and services to a particular audience. In a company setting, a content creator adheres to managers or senior creators' directives, fact-check and review data, coordinate with other staff such as graphic artists, and participate in developing promotional materials. Moreover, a content creator utilizes social media for brand awareness. They must maintain knowledge of the latest trends, create content that captures the public's interest, and engage with clients, all while adhering to the company's policies and regulations.
Content specialists-marketing and content creators have different pay scales, as shown below.
| Content Specialist-Marketing | Content Creator | |
| Average salary | $56,939 | $61,988 |
| Salary range | Between $41,000 And $77,000 | Between $38,000 And $99,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Vista Equity Partners | |
| Best paying industry | Technology | Internet |
There are a few differences between a content specialist-marketing and a content creator in terms of educational background:
| Content Specialist-Marketing | Content Creator | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 77% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Harvard University |
Here are the differences between content specialists-marketing' and content creators' demographics:
| Content Specialist-Marketing | Content Creator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.9% Female, 61.1% | Male, 55.7% Female, 44.3% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.1% White, 66.5% American Indian and Alaska Native, 0.1% | Black or African American, 7.2% Unknown, 6.7% Hispanic or Latino, 13.3% Asian, 10.7% White, 61.7% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 9% |