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The differences between content specialists-marketing and content specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a content specialist-marketing and a content specialist. Additionally, a content specialist has an average salary of $66,018, which is higher than the $56,939 average annual salary of a content specialist-marketing.
The top three skills for a content specialist-marketing include digital marketing, content marketing and wordpress. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| Content Specialist-Marketing | Content Specialist | |
| Yearly salary | $56,939 | $66,018 |
| Hourly rate | $27.37 | $31.74 |
| Growth rate | 19% | 19% |
| Number of jobs | 87,366 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A content marketing specialist is responsible for creating digital and media content for different platforms to boost brand image for the target audience. Content marketing specialists actively coordinate with the clients for their requirements, including budget limitations and deliverable turnaround time. They manage the marketing effectiveness of a website, raising site visits, and increasing webpage ranking. A content marketing specialist works with the marketing and editorial team and engage in brainstorming sessions to identify high-quality opportunities to attract customers and drive revenue resources.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Content specialists-marketing and content specialists have different pay scales, as shown below.
| Content Specialist-Marketing | Content Specialist | |
| Average salary | $56,939 | $66,018 |
| Salary range | Between $41,000 And $77,000 | Between $52,000 And $83,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Vista Equity Partners | Meta |
| Best paying industry | Technology | Health Care |
There are a few differences between a content specialist-marketing and a content specialist in terms of educational background:
| Content Specialist-Marketing | Content Specialist | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 76% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content specialists-marketing' and content specialists' demographics:
| Content Specialist-Marketing | Content Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.9% Female, 61.1% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.1% White, 66.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |