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The differences between content specialists-marketing and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a content specialist-marketing and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $56,939 average annual salary of a content specialist-marketing.
The top three skills for a content specialist-marketing include digital marketing, content marketing and wordpress. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Content Specialist-Marketing | Digital Marketing Specialist | |
| Yearly salary | $56,939 | $60,359 |
| Hourly rate | $27.37 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 87,366 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A content marketing specialist is responsible for creating digital and media content for different platforms to boost brand image for the target audience. Content marketing specialists actively coordinate with the clients for their requirements, including budget limitations and deliverable turnaround time. They manage the marketing effectiveness of a website, raising site visits, and increasing webpage ranking. A content marketing specialist works with the marketing and editorial team and engage in brainstorming sessions to identify high-quality opportunities to attract customers and drive revenue resources.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Content specialists-marketing and digital marketing specialists have different pay scales, as shown below.
| Content Specialist-Marketing | Digital Marketing Specialist | |
| Average salary | $56,939 | $60,359 |
| Salary range | Between $41,000 And $77,000 | Between $44,000 And $81,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | California |
| Best paying company | Vista Equity Partners | Meta |
| Best paying industry | Technology | Finance |
There are a few differences between a content specialist-marketing and a digital marketing specialist in terms of educational background:
| Content Specialist-Marketing | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 76% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content specialists-marketing' and digital marketing specialists' demographics:
| Content Specialist-Marketing | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.9% Female, 61.1% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.1% White, 66.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |