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The differences between content specialists-marketing and marketing communications coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a content specialist-marketing and a marketing communications coordinator. Additionally, a content specialist-marketing has an average salary of $56,939, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a content specialist-marketing include digital marketing, content marketing and wordpress. The most important skills for a marketing communications coordinator are press releases, project management, and graphic design.
| Content Specialist-Marketing | Marketing Communications Coordinator | |
| Yearly salary | $56,939 | $49,151 |
| Hourly rate | $27.37 | $23.63 |
| Growth rate | 19% | 19% |
| Number of jobs | 87,366 | 96,492 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 83% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A content marketing specialist is responsible for creating digital and media content for different platforms to boost brand image for the target audience. Content marketing specialists actively coordinate with the clients for their requirements, including budget limitations and deliverable turnaround time. They manage the marketing effectiveness of a website, raising site visits, and increasing webpage ranking. A content marketing specialist works with the marketing and editorial team and engage in brainstorming sessions to identify high-quality opportunities to attract customers and drive revenue resources.
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
Content specialists-marketing and marketing communications coordinators have different pay scales, as shown below.
| Content Specialist-Marketing | Marketing Communications Coordinator | |
| Average salary | $56,939 | $49,151 |
| Salary range | Between $41,000 And $77,000 | Between $36,000 And $67,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | California | New Jersey |
| Best paying company | Vista Equity Partners | Avid |
| Best paying industry | Technology | Manufacturing |
There are a few differences between a content specialist-marketing and a marketing communications coordinator in terms of educational background:
| Content Specialist-Marketing | Marketing Communications Coordinator | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 83% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content specialists-marketing' and marketing communications coordinators' demographics:
| Content Specialist-Marketing | Marketing Communications Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.9% Female, 61.1% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.1% White, 66.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |