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The differences between content specialists-marketing and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a content specialist-marketing and a marketing communications specialist. Additionally, a content specialist-marketing has an average salary of $56,939, which is higher than the $53,993 average annual salary of a marketing communications specialist.
The top three skills for a content specialist-marketing include digital marketing, content marketing and wordpress. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Content Specialist-Marketing | Marketing Communications Specialist | |
| Yearly salary | $56,939 | $53,993 |
| Hourly rate | $27.37 | $25.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 87,366 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A content marketing specialist is responsible for creating digital and media content for different platforms to boost brand image for the target audience. Content marketing specialists actively coordinate with the clients for their requirements, including budget limitations and deliverable turnaround time. They manage the marketing effectiveness of a website, raising site visits, and increasing webpage ranking. A content marketing specialist works with the marketing and editorial team and engage in brainstorming sessions to identify high-quality opportunities to attract customers and drive revenue resources.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Content specialists-marketing and marketing communications specialists have different pay scales, as shown below.
| Content Specialist-Marketing | Marketing Communications Specialist | |
| Average salary | $56,939 | $53,993 |
| Salary range | Between $41,000 And $77,000 | Between $36,000 And $80,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Delaware |
| Best paying company | Vista Equity Partners | Apple |
| Best paying industry | Technology | Technology |
There are a few differences between a content specialist-marketing and a marketing communications specialist in terms of educational background:
| Content Specialist-Marketing | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between content specialists-marketing' and marketing communications specialists' demographics:
| Content Specialist-Marketing | Marketing Communications Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.9% Female, 61.1% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.1% White, 66.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |