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The differences between content specialists-marketing and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a content specialist-marketing and a marketing & events coordinator. Additionally, a content specialist-marketing has an average salary of $56,939, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a content specialist-marketing include digital marketing, content marketing and wordpress. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Content Specialist-Marketing | Marketing & Events Coordinator | |
| Yearly salary | $56,939 | $41,447 |
| Hourly rate | $27.37 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 87,366 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A content marketing specialist is responsible for creating digital and media content for different platforms to boost brand image for the target audience. Content marketing specialists actively coordinate with the clients for their requirements, including budget limitations and deliverable turnaround time. They manage the marketing effectiveness of a website, raising site visits, and increasing webpage ranking. A content marketing specialist works with the marketing and editorial team and engage in brainstorming sessions to identify high-quality opportunities to attract customers and drive revenue resources.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Content specialists-marketing and marketing & events coordinators have different pay scales, as shown below.
| Content Specialist-Marketing | Marketing & Events Coordinator | |
| Average salary | $56,939 | $41,447 |
| Salary range | Between $41,000 And $77,000 | Between $31,000 And $54,000 |
| Highest paying City | San Francisco, CA | Jersey City, NJ |
| Highest paying state | California | New Jersey |
| Best paying company | Vista Equity Partners | A.T. Kearney |
| Best paying industry | Technology | Start-up |
There are a few differences between a content specialist-marketing and a marketing & events coordinator in terms of educational background:
| Content Specialist-Marketing | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 81% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content specialists-marketing' and marketing & events coordinators' demographics:
| Content Specialist-Marketing | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.9% Female, 61.1% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.1% White, 66.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |