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The differences between content specialists-marketing and marketing & sales specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a content specialist-marketing and a marketing & sales specialist. Additionally, a content specialist-marketing has an average salary of $56,939, which is higher than the $54,214 average annual salary of a marketing & sales specialist.
The top three skills for a content specialist-marketing include digital marketing, content marketing and wordpress. The most important skills for a marketing & sales specialist are customer service, digital marketing, and ROI.
| Content Specialist-Marketing | Marketing & Sales Specialist | |
| Yearly salary | $56,939 | $54,214 |
| Hourly rate | $27.37 | $26.06 |
| Growth rate | 19% | 19% |
| Number of jobs | 87,366 | 209,292 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A content marketing specialist is responsible for creating digital and media content for different platforms to boost brand image for the target audience. Content marketing specialists actively coordinate with the clients for their requirements, including budget limitations and deliverable turnaround time. They manage the marketing effectiveness of a website, raising site visits, and increasing webpage ranking. A content marketing specialist works with the marketing and editorial team and engage in brainstorming sessions to identify high-quality opportunities to attract customers and drive revenue resources.
A marketing/sales specialist is responsible for analyzing the effectiveness of marketing campaigns and promotional strategies, evaluating market data trends to identify business opportunities for revenue resources and profitability. Marketing/sales specialists conduct surveys on various social media platforms and other communication mediums to determine consumer demands and public interests. They also coordinate with the senior management to develop efficient program management systems and execute deliverables with the highest customer satisfaction. A marketing/sales specialist meets with potential clients, negotiates contracts, and addresses their inquiries, concerns, and special requests.
Content specialists-marketing and marketing & sales specialists have different pay scales, as shown below.
| Content Specialist-Marketing | Marketing & Sales Specialist | |
| Average salary | $56,939 | $54,214 |
| Salary range | Between $41,000 And $77,000 | Between $37,000 And $78,000 |
| Highest paying City | San Francisco, CA | Renton, WA |
| Highest paying state | California | Washington |
| Best paying company | Vista Equity Partners | McKinsey & Company Inc |
| Best paying industry | Technology | Telecommunication |
There are a few differences between a content specialist-marketing and a marketing & sales specialist in terms of educational background:
| Content Specialist-Marketing | Marketing & Sales Specialist | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content specialists-marketing' and marketing & sales specialists' demographics:
| Content Specialist-Marketing | Marketing & Sales Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.9% Female, 61.1% | Male, 43.7% Female, 56.3% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.1% White, 66.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 10.8% White, 66.2% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |