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The differences between content specialists-marketing and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a content specialist-marketing and a marketing specialist. Additionally, a content specialist-marketing has an average salary of $56,939, which is higher than the $54,942 average annual salary of a marketing specialist.
The top three skills for a content specialist-marketing include digital marketing, content marketing and wordpress. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.
| Content Specialist-Marketing | Marketing Specialist | |
| Yearly salary | $56,939 | $54,942 |
| Hourly rate | $27.37 | $26.41 |
| Growth rate | 19% | 19% |
| Number of jobs | 87,366 | 87,145 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A content marketing specialist is responsible for creating digital and media content for different platforms to boost brand image for the target audience. Content marketing specialists actively coordinate with the clients for their requirements, including budget limitations and deliverable turnaround time. They manage the marketing effectiveness of a website, raising site visits, and increasing webpage ranking. A content marketing specialist works with the marketing and editorial team and engage in brainstorming sessions to identify high-quality opportunities to attract customers and drive revenue resources.
A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.
Content specialists-marketing and marketing specialists have different pay scales, as shown below.
| Content Specialist-Marketing | Marketing Specialist | |
| Average salary | $56,939 | $54,942 |
| Salary range | Between $41,000 And $77,000 | Between $36,000 And $82,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | California | Washington |
| Best paying company | Vista Equity Partners | |
| Best paying industry | Technology | Technology |
There are a few differences between a content specialist-marketing and a marketing specialist in terms of educational background:
| Content Specialist-Marketing | Marketing Specialist | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 78% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between content specialists-marketing' and marketing specialists' demographics:
| Content Specialist-Marketing | Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 38.9% Female, 61.1% | Male, 35.5% Female, 64.5% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.1% White, 66.5% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |