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The differences between content specialists-marketing and social media specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a content specialist-marketing, becoming a social media specialist takes usually requires 2-4 years. Additionally, a content specialist-marketing has an average salary of $56,939, which is higher than the $51,584 average annual salary of a social media specialist.
The top three skills for a content specialist-marketing include digital marketing, content marketing and wordpress. The most important skills for a social media specialist are social media marketing, instagram, and digital marketing.
| Content Specialist-Marketing | Social Media Specialist | |
| Yearly salary | $56,939 | $51,584 |
| Hourly rate | $27.37 | $24.80 |
| Growth rate | 19% | 8% |
| Number of jobs | 87,366 | 47,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Average age | 37 | 42 |
| Years of experience | 6 | 4 |
A content marketing specialist is responsible for creating digital and media content for different platforms to boost brand image for the target audience. Content marketing specialists actively coordinate with the clients for their requirements, including budget limitations and deliverable turnaround time. They manage the marketing effectiveness of a website, raising site visits, and increasing webpage ranking. A content marketing specialist works with the marketing and editorial team and engage in brainstorming sessions to identify high-quality opportunities to attract customers and drive revenue resources.
A social media specialist is an individual who is responsible for creating and administering content on all social media platforms to build an audience and ensure customer engagement. By using platforms such as Facebook and Twitter, social media specialists must create content that resonates with the interests of the intended audience. They are required to understand social media metrics so that they can use the information to ensure success in their social media strategy. Social media specialists must also work with industry professionals and influencers via social media to create a strong network.
Content specialists-marketing and social media specialists have different pay scales, as shown below.
| Content Specialist-Marketing | Social Media Specialist | |
| Average salary | $56,939 | $51,584 |
| Salary range | Between $41,000 And $77,000 | Between $38,000 And $68,000 |
| Highest paying City | San Francisco, CA | Washington, DC |
| Highest paying state | California | Hawaii |
| Best paying company | Vista Equity Partners | McKinsey & Company Inc |
| Best paying industry | Technology | Professional |
There are a few differences between a content specialist-marketing and a social media specialist in terms of educational background:
| Content Specialist-Marketing | Social Media Specialist | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 79% |
| Most common major | Communication | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between content specialists-marketing' and social media specialists' demographics:
| Content Specialist-Marketing | Social Media Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 38.9% Female, 61.1% | Male, 38.6% Female, 61.4% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.1% White, 66.5% American Indian and Alaska Native, 0.1% | Black or African American, 10.0% Unknown, 5.1% Hispanic or Latino, 11.9% Asian, 5.3% White, 67.1% American Indian and Alaska Native, 0.6% |
| LGBT Percentage | 10% | 12% |