How to hire a content specialist-marketing

How to hire a content specialist-marketing, step by step

Here's a step-by-step content specialist-marketing hiring guide:

• Step 1: Identify your hiring needs
• Step 2: Create an ideal candidate profile
• Step 3: Make a budget
• Step 4: Write a content specialist-marketing job description
• Step 5: Post your job
• Step 6: Interview candidates
• Step 7: Send a job offer and onboard your new content specialist-marketing
• Step 8: Go through the hiring process checklist

What does a content specialist-marketing do?

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1. Identify your hiring needs

   First, determine the employments status of the content specialist-marketing you need to hire. Certain content specialist-marketing roles might require a full-time employee, whereas others can be done by part-time workers or contractors.

   Determine employee vs contractor status

   Is the person you're thinking of hiring a US citizen or green card holder?

   Yes

   No

   Hiring the perfect content specialist-marketing also involves considering the ideal background you'd like them to have. Depending on what industry or field they have experience in, they'll bring different skills to the job. It's also important to consider what levels of seniority and education the job requires and what kind of salary such a candidate would likely demand.

   This list presents content specialist-marketing salaries for various positions.

   Type of Content Specialist-Marketing	Description	Hourly rate
   Content Specialist-Marketing	Market research analysts study market conditions to examine potential sales of a product or service. They help companies understand what products people want, who will buy them, and at what price.	$19-37
   Marketing Communications Coordinator	Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns... Show more	$17-32
   Marketing And Sales Coordinator	A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.	$15-29

   Show more

2. Create an ideal candidate profile

   Common skills:

   • Digital Marketing
   • Content Marketing
   • WordPress
   • Email Marketing
   • Content Strategy
   • Blog Posts
   • Content Creation
   • Project Management
   • Marketing Campaigns
   • Google Analytics
   • Facebook
   • Editorial Calendar
   • Digital Content
   • Press Releases

   Check all skills

   Responsibilities:

   • Perform typical SharePoint activities such as new site creation and managing user/group permissions.
   • Manage inbound and outbound sales and business development for this content and copywriting firm.
   • Manage strategy and implementation of Hubspot marketing automation.
   • Analyze sales database on Salesforce.
   • Assure company compliance with CAN-SPAM regulations.
   • Create content for company s WordPress blog.

   More content specialist-marketing duties

3. Make a budget

   Including a salary range in your content specialist-marketing job description helps attract top candidates to the position. A content specialist-marketing salary can be affected by several factors, such as geography, experience, seniority, certifications, and the prestige of the hiring company.

   For example, the average salary for a content specialist-marketing in Louisiana may be lower than in California, and an entry-level content specialist-marketing usually earns less than a senior-level content specialist-marketing. Additionally, a content specialist-marketing with certifications may command a higher salary, and working for a well-known company or start-up may also impact an employee's pay.

   Average content specialist-marketing salary

   $56,939yearly

   $27.37 hourly rate

   ---

   Entry-level content specialist-marketing salary

   $41,000 yearly salary

   Updated December 16, 2025

   Average content specialist-marketing salary by state

   Rank	State	Avg. salary	Hourly rate
   1	California	$74,711	$36
   2	Washington	$70,361	$34
   3	New York	$64,074	$31
   4	North Carolina	$63,848	$31
   5	New Jersey	$63,794	$31
   6	Maryland	$62,173	$30
   7	Colorado	$61,930	$30
   8	Minnesota	$58,117	$28
   9	Massachusetts	$57,227	$28
   10	Illinois	$56,806	$27
   11	Pennsylvania	$56,717	$27
   12	Virginia	$56,418	$27
   13	Arizona	$55,891	$27
   14	District of Columbia	$55,866	$27
   15	Texas	$55,179	$27
   16	Oregon	$54,416	$26
   17	Rhode Island	$53,376	$26
   18	Ohio	$53,100	$26
   19	Wisconsin	$52,730	$25
   20	Utah	$51,673	$25

   Average content specialist-marketing salary by company

   Company

   Rank	Company	Average salary	Hourly rate	Job openings
   1	Vista Equity Partners	$77,040	$37.04	3
   2	Palo Alto Networks	$73,819	$35.49	23
   3	Crown Equipment	$73,392	$35.28	5
   4	Learning Tree International	$70,735	$34.01
   5	Prudential Bank	$70,174	$33.74	8
   6	BNY Mellon	$68,721	$33.04	10
   7	Constant Contact	$68,530	$32.95	3
   8	Oculus	$68,507	$32.94	1
   9	Idera	$67,475	$32.44	2
   10	Williams Sonoma	$67,275	$32.34	10
   11	Amazon	$66,524	$31.98	262
   12	Advance Auto Parts	$66,469	$31.96	3
   13	Convercent	$65,338	$31.41
   14	CBIZ	$64,988	$31.24	1
   15	PTC	$63,812	$30.68	11
   16	Arizona State University	$63,726	$30.64
   17	LeasePlan Corporation	$63,635	$30.59
   18	Cleo	$62,380	$29.99
   19	SiriusXM	$61,510	$29.57	2
   20	Thomson Reuters	$60,892	$29.27	15

4. Writing a content specialist-marketing job description

   A job description for a content specialist-marketing role includes a summary of the job's main responsibilities, required skills, and preferred background experience. Including a salary range can also go a long way in attracting more candidates to apply, and showing the first name of the hiring manager can also make applicants more comfortable. As an example, here's a content specialist-marketing job description:

   Content specialist-marketing job description example

   Minimum of 5+ years of related content development experience with a bachelor's degree in communications or marketing, or equivalent experience.

   o Proven experience blog writing, website copy, marketing collateral, and have excellent project management skills.

   o Experienced problem solver who can review existing processes and propose innovative approaches to gain efficiency.

   o Ability to work in a fast-paced, high-pressure environment while being highly organized and detail oriented.

   o Proficient in Microsoft Office Suite (Word, Excel, Outlook).

   o A desire to learn, grow, and be a part of something bigger.

   The capabilities of our Champion:

   o Self-motivated team player with a positive attitude who can work under pressure.

   o A willingness receive critique, and take creative direction, develop skills and willingness to always grow and learn.

   o Clear and professional verbal and written communication skills.

   o A collaborate mindset and work in a team of fun, flexible people.

   Benefits

   Why You Should Join

   Perks of the Role

   o Healthcare, Retirement Fund and Risk benefit company contributions

   o Quarterly performance incentives

   o Reimbursable Communication allowances for internet and mobile phone bills

   o Half-day off on your birthday

   o 5 personal days leave a year, over and above your annual leave

   o Remote Working (our offices are currently open for essential use only due to COVID-19)

   o Home office set-up with laptop, monitor, chair and UPS

   Stronger Together

   Clickatell is unequivocally committed to Diversity, Inclusion and Belonging. We believe that we are stronger together and that sameness limits our thinking and our opportunities. You are welcome at Clickatell for who you are, no matter where you come from or what you choose to believe. Our platform is for everyone, and so is our workplace. But it isnt just about a whole lot of different people working

   together all having their say it is about us creating a place where we all feel that we belong. Its in our differences that we will find the power to keep revolutionizing the way the world uses chat technology.

   Copy this example

   

5. Post your job

   There are various strategies that you can use to find the right content specialist-marketing for your business:

   • Consider promoting from within or recruiting from your existing workforce.
   • Ask for referrals from friends, family members, and current employees.
   • Attend job fairs at local colleges to find candidates who meet your education requirements.
   • Use social media platforms like LinkedIn, Facebook, and Twitter to reach potential job candidates.

   Post your job online:

   • Post your content specialist-marketing job on Zippia to find and recruit content specialist-marketing candidates who meet your exact specifications.
   • Use field-specific websites.
   • Post a job on free websites.

6. Interview candidates

   To successfully recruit content specialists-marketing, your first interview needs to engage with candidates to learn about their interest in the role and experience in the field. You can go into more detail about the company, the role, and the responsibilities during follow-up interviews.

   It's also good to ask about candidates' unique skills and talents to see if they match your ideal candidate profile. If you think a candidate is good enough for the next step, you can move on to the technical interview.

   The right interview questions can help you assess a candidate's hard skills, behavioral intelligence, and soft skills.

7. Send a job offer and onboard your new content specialist-marketing

   Once you've selected the best content specialist-marketing candidate for the job, it's time to write an offer letter. In addition to salary, this letter should include details about the benefits and perks you offer the candidate. Ensuring that your offer is competitive is essential, as qualified candidates may be considering other job opportunities. The candidate may wish to negotiate the terms of the offer, and you should be open to discussion. After you reach an agreement, the final step is formalizing the agreement with a contract.

   You should also follow up with applicants who don't get the job with an email letting them know that you've filled the position.

   To prepare for the new employee's start date, you can create an onboarding schedule and complete any necessary paperwork, such as employee action forms and onboarding documents like I-9 forms, benefits enrollment, and federal and state tax forms. Human Resources should also ensure that a new employee file is created.

8. Go through the hiring process checklist

   • Determine employee type (full-time, part-time, contractor, etc.)
   • Submit a job requisition form to the HR department
   • Define job responsibilities and requirements
   • Establish budget and timeline
   • Determine hiring decision makers for the role
   • Write job description
   • Post job on job boards, company website, etc.
   • Promote the job internally
   • Process applications through applicant tracking system
   • Review resumes and cover letters
   • Shortlist candidates for screening
   • Hold phone/virtual interview screening with first round of candidates
   • Conduct in-person interviews with top candidates from first round
   • Score candidates based on weighted criteria (e.g., experience, education, background, cultural fit, skill set, etc.)
   • Conduct background checks on top candidates
   • Check references of top candidates
   • Consult with HR and hiring decision makers on job offer specifics
   • Extend offer to top candidate(s)
   • Receive formal job offer acceptance and signed employment contract
   • Inform other candidates that the position has been filled
   • Set and communicate onboarding schedule to new hire(s)
   • Complete new hire paperwork (i9, benefits enrollment, tax forms, etc.)

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