Content specialist-marketing job description

Minimum of 5+ years of related content development experience with a bachelor's degree in communications or marketing, or equivalent experience.

o Proven experience blog writing, website copy, marketing collateral, and have excellent project management skills.

o Experienced problem solver who can review existing processes and propose innovative approaches to gain efficiency.

o Ability to work in a fast-paced, high-pressure environment while being highly organized and detail oriented.

o Proficient in Microsoft Office Suite (Word, Excel, Outlook).

o A desire to learn, grow, and be a part of something bigger.

The capabilities of our Champion:

o Self-motivated team player with a positive attitude who can work under pressure.

o A willingness receive critique, and take creative direction, develop skills and willingness to always grow and learn.

o Clear and professional verbal and written communication skills.

o A collaborate mindset and work in a team of fun, flexible people.

Benefits

Why You Should Join

Perks of the Role

o Healthcare, Retirement Fund and Risk benefit company contributions

o Quarterly performance incentives

o Reimbursable Communication allowances for internet and mobile phone bills

o Half-day off on your birthday

o 5 personal days leave a year, over and above your annual leave

o Remote Working (our offices are currently open for essential use only due to COVID-19)

o Home office set-up with laptop, monitor, chair and UPS

Stronger Together

Clickatell is unequivocally committed to Diversity, Inclusion and Belonging. We believe that we are stronger together and that sameness limits our thinking and our opportunities. You are welcome at Clickatell for who you are, no matter where you come from or what you choose to believe. Our platform is for everyone, and so is our workplace. But it isnt just about a whole lot of different people working

together all having their say it is about us creating a place where we all feel that we belong. Its in our differences that we will find the power to keep revolutionizing the way the world uses chat technology.

Life Line Screening is a leader in the preventive healthcare market, providing screenings for stroke and cardiovascular disease risk to over 9 million people since 1993. We have an exciting new opportunity for an extremely creative person to develop and drive marketing content for various channels within the marketing organization. This person will continually create direct response and educational marketing creatives for the purposes of customer acquisition and retention for direct mail, affiliates/lead gen, email, social media and our websites. This person will need to be a good writer with an eye for design in order to develop A+ content that resonates with our prospects and customers and represents our company’s reputation and brand. Here are the job functions:

Collaborate with channel managers to learn about the audience of each channel and each creative request. Participate in regular meetings to review the performance of creatives and to brainstorm new creative tests.

Develop high performing marketing creative assets for channel managers for direct mail, social media, affiliates/lead gen, email, PPC and organic web channels.

Write concisely and articulate compelling marketing messages that are easy to understand for consumers.

Have an eye for design. Provide creative direction to graphic and web designers to develop professional and appealing creative assets according to brand guidelines.
Edit articles from affiliates for accuracy and grammar and add content to improve performance. Be an ambassador and owner of marketing creative content: Drive development of digital and print assets, images, videos, inclusive of customer testimonials for creative use Manage a creative asset library for all levels of the company to utilize and maintain a record of medical and legal approvals for new content. Develop articles and content for website pages, such as health education blogs. Develop creative assets for all parts of Life Line Screening businesses, inclusive of screening services, Clinical Research, Community Healthcare and Home Tests. Collaborate with all levels throughout the organization, including marketing channel managers, legal and medical compliance and senior management. Present new creatives, including performance results, to marketing department and senior leadership.

Required Skills Demonstrated success with developing direct response content with the goal of converting people to customers and retaining existing customers. Strong experience with developing content in digital and/or print. Great writer with an eye for design that knows how to connect with the customer. Passionate and takes pride in his/her work to drive performance. Experience with developing creative assets for Health and Wellness is a plus.
Life Line Screening is proud to be an equal opportunity employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age disability, protected veteran status, or other characteristics protected by law. Life Line Screening will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditional upon the successful completion of a background check and drug screen.
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Global Marketing at FactSet focuses on driving awareness and demand for FactSet's current and future solutions in support of company revenue goals. Through thought leadership, brand awareness initiatives, and a consistent focus on the customer experience, we establish FactSet as a trusted partner helping to solve our client's greatest challenges through the power of collaboration. All along the customers' buying journey through retention, we partner with our business units, sales teams, and technology stakeholders to execute go-to-market strategies, deliver robust marketing programs, and produce compelling content that attracts, engages, and converts qualified prospects and retains customers.

The Marketing Content Specialist works with the Content Leaders to plan, develop, assess, and maintain content produced for clients and prospects. This content is designed to drive profitable client action (consideration, demand, and retention) for FactSet's content, technology, and solutions and support external campaigns according to business goals and marketing priorities. The Marketing Content Specialist is specialized in one or many FactSet solutions and their expertise resides in ensuring consistent messaging, tone, and key features are positioned across all content produced.

The ideal candidate will have at least 2-4 years of experience working in a marketing content role. They will also have the choice between working fully remote or in a hybrid environment.
Responsibilities include:
Collaborate closely with Senior Content Specialists, Programs team members, internal SMEs, Product Marketers/Managers, and other stakeholders to execute on a content plan for a specific suite of FactSet solutions, themes, or key projects based on ASV targets, key target audiences, and marketing priorities.Contribute to all aspects of marketing content activities, including writing and editing a variety of online and printed external materials such as web content, brochures, case studies, email campaigns, video scripts, event materials, brand materials, etc. Build/develop product expertise on area of focus. Maintain a core understanding of FactSet's clients, our competitors, the firm types we serve, and how our products integrate into user workflows.Collaborate with content team members to ensure consistency, proper proofreading, and error-free content that follows FactSet branding guidelines, style, tone, and practices.Work with content leaders on dedicated specific projects, such as acquisitions' content integration, headlines for high-level content across all solutions, recruitment/HR initiatives, brand projects, etc.Collaborate with Design team on creative briefings for content pieces, design edits, video production, and revisions to be made to content assets.Enforce and ensure proper usage of content, web, and marketing management systems across all assets and content for accurate inventory, distribution both internally and externally, and data metrics storage.

Key Success Metrics include:
Successful collaboration across the marketing team and with key stakeholders.Maintenance and development of high impact, high quality content assets.Proper usage of martech stack.

Qualifications:
Bachelor's degree in Marketing, Communications, Writing, English, Journalism, or similar.At least 2-4 years of professional, post-graduation experience developing content for B2B audiences, preferably in the financial or investment space.Strong writing skills and ability to distill complex subject matter into consumable messaging.Enthusiasm, strong sense of initiative, and a desire to manage and take ownership of projects and meetings.High level of comfort interacting with a wide range of stakeholders at all levels (i.e., product developers, strategists, sales specialists).Extremely detail-oriented with the ability to see the big picture.

FactSet is an Equal Opportunity Employer - M/F/Veteran/Disability/Sexual Orientation/Gender Identity