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Content specialist-marketing salary
Average content specialist-marketing salary
$56,939
Understanding Content Specialist-Marketing Salaries
The role of a Content Specialist-Marketing is pivotal in today’s digital landscape, focusing on creating engaging content that drives traffic and conversion. As of October 2025, the average salary for this position is $56,939 per year. However, salaries can differ significantly based on factors such as geographic location, years of experience, and the specific industry.
For instance, entry-level specialists may start with a lower salary, while those with several years of experience can command a higher wage. In cities like San Francisco and New York, salaries tend to be higher due to the cost of living and demand for skilled professionals. States such as California and New York rank among the top-paying locations for content specialists, reflecting the competitive nature of these markets.
Additionally, companies in tech and finance generally offer higher salaries compared to those in non-profits or smaller organizations. By staying informed about salary trends and industry standards, you can effectively negotiate your worth and seek out positions that align with your financial goals.
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Where can a Content Specialist-Marketing earn more?
Content specialist-marketing salaries by experience level
| Experience level | Avg. salary | Hourly rate |
|---|---|---|
| Entry-level content specialist-marketing | $35,700 | $17.18 |
| Mid-level content specialist-marketing | $60,300 | $29.01 |
| Senior-level content specialist-marketing | $98,800 | $47.51 |
Average content specialist-marketing salary by state
The highest-paying states for content specialists-marketing are California, Washington, and Delaware. The lowest average content specialist-marketing salary states are Louisiana, Kansas, and Missouri.
- State view
- County view
Highest paying states for content specialists-marketing
| Rank | State | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | Washington | $69,821 | $33.57 |
| 2 | Delaware | $68,358 | $32.86 |
| 3 | New Jersey | $64,196 | $30.86 |
| 4 | North Carolina | $63,512 | $30.53 |
| 5 | Colorado | $62,006 | $29.81 |
| 6 | Arkansas | $61,254 | $29.45 |
| 7 | California | $70,354 | $33.82 |
| 8 | Alaska | $63,255 | $30.41 |
| 9 | New Hampshire | $56,743 | $27.28 |
| 10 | Montana | $56,284 | $27.06 |
| 11 | Pennsylvania | $56,093 | $26.97 |
| 12 | New York | $63,917 | $30.73 |
| 13 | Minnesota | $58,093 | $27.93 |
| 14 | Nevada | $58,571 | $28.16 |
| 15 | Idaho | $59,286 | $28.50 |
| 16 | Illinois | $56,782 | $27.30 |
| 17 | Maryland | $61,884 | $29.75 |
| 18 | Texas | $55,020 | $26.45 |
| 19 | Maine | $54,344 | $26.13 |
| 20 | Rhode Island | $53,372 | $25.66 |
| 21 | Arizona | $55,771 | $26.81 |
| 22 | Utah | $51,779 | $24.89 |
| 23 | South Dakota | $51,645 | $24.83 |
| 24 | Virginia | $55,283 | $26.58 |
| 25 | Massachusetts | $57,179 | $27.49 |
| 26 | Wisconsin | $52,768 | $25.37 |
| 27 | Ohio | $53,735 | $25.83 |
| 28 | Tennessee | $52,319 | $25.15 |
| 29 | Wyoming | $49,578 | $23.84 |
| 30 | District of Columbia | $55,851 | $26.85 |
| 31 | Oregon | $54,625 | $26.26 |
| 32 | North Dakota | $49,299 | $23.70 |
| 33 | Connecticut | $50,736 | $24.39 |
| 34 | New Mexico | $51,937 | $24.97 |
| 35 | Oklahoma | $51,355 | $24.69 |
| 36 | Florida | $49,309 | $23.71 |
| 37 | Iowa | $49,909 | $23.99 |
| 38 | Hawaii | $45,134 | $21.70 |
| 39 | Georgia | $46,830 | $22.51 |
| 40 | Vermont | $39,312 | $18.90 |
| 41 | Nebraska | $45,744 | $21.99 |
| 42 | Michigan | $47,518 | $22.85 |
| 43 | South Carolina | $48,499 | $23.32 |
| 44 | Kentucky | $45,820 | $22.03 |
| 45 | Kansas | $43,763 | $21.04 |
| 46 | Indiana | $45,896 | $22.07 |
| 47 | West Virginia | $43,329 | $20.83 |
| 48 | Alabama | $45,810 | $22.02 |
| 49 | Louisiana | $44,438 | $21.36 |
| 50 | Missouri | $43,629 | $20.98 |
| 51 | Mississippi | $38,306 | $18.42 |
Highest paying cities for content specialists-marketing
The highest-paying cities for content specialists-marketing are San Francisco, CA, Olympia, WA, and New York, NY.
| Rank | City | Avg. salary | Hourly rate |
|---|---|---|---|
| 1 | San Francisco, CA | $74,711 | $35.92 |
| 2 | Olympia, WA | $70,361 | $33.83 |
| 3 | New York, NY | $64,074 | $30.80 |
| 4 | Raleigh, NC | $63,848 | $30.70 |
| 5 | Trenton, NJ | $63,794 | $30.67 |
| 6 | Baltimore, MD | $62,173 | $29.89 |
| 7 | Broomfield, CO | $61,930 | $29.77 |
| 8 | Saint Paul, MN | $58,117 | $27.94 |
| 9 | Boston, MA | $57,227 | $27.51 |
| 10 | Chicago, IL | $56,806 | $27.31 |
| 11 | Philadelphia, PA | $56,717 | $27.27 |
| 12 | Arlington, VA | $56,418 | $27.12 |
| 13 | Phoenix, AZ | $55,891 | $26.87 |
| 14 | Washington, DC | $55,866 | $26.86 |
| 15 | Austin, TX | $55,179 | $26.53 |
| 16 | Portland, OR | $54,416 | $26.16 |
| 17 | Providence, RI | $53,376 | $25.66 |
| 18 | Xenia, OH | $53,100 | $25.53 |
| 19 | Madison, WI | $52,730 | $25.35 |
| 20 | Salt Lake City, UT | $51,673 | $24.84 |
Content specialist-marketing salary details
A content specialist-marketing's salary ranges from $41,000 a year at the 10th percentile to $77,000 at the 90th percentile.
What is a content specialist-marketing's salary?
| Percentile | Annual salary | Monthly salary | Hourly rate |
|---|---|---|---|
| 90th Percentile | $77,000 | $6,417 | $37 |
| 75th Percentile | $67,000 | $5,583 | $32 |
| Average | $56,939 | $4,745 | $27 |
| 25th Percentile | $48,000 | $4,000 | $23 |
| 10th Percentile | $41,000 | $3,417 | $20 |
Highest paying content specialist-marketing jobs
The highest paying types of content specialists-marketing are product specialist, digital marketing consultant, and marketing consultant.
| Job title | Annual salary | Monthly salary | Hourly rate | Job openings |
|---|---|---|---|---|
| Marketing Communications Coordinator | $49,151 | $4,096 | $23.63 | 96,492 |
| Marketing And Sales Coordinator | $45,306 | $3,776 | $21.78 | 89,923 |
| Marketing & Events Coordinator | $41,447 | $3,454 | $19.93 | 84,375 |
| Marketing Coordinator | $48,326 | $4,027 | $23.23 | 91,281 |
| Marketing Consultant | $70,593 | $5,883 | $33.94 | 88,935 |
| Marketing Internship | $30,260 | $2,522 | $14.55 | 122,135 |
How would you rate the starting salaries for content specialist-marketings, as well as the prospects for salary advancement?
Zachary Johnson Ph.D.
Associate Professor of Marketing and Founder, ProfVal.com, Adelphi University
Top companies hiring content specialists-marketing now:
Which companies pay content specialists-marketing the most?
Content specialist-marketing salaries at Vista Equity Partners and Palo Alto Networks are the highest-paying according to our most recent salary estimates. In addition, the average content specialist-marketing salary at companies like Crown Equipment and Learning Tree International are highly competitive.
| Rank | Company | Average salary | Hourly rate |
|---|---|---|---|
| 1 | Vista Equity Partners | $77,040 | $37.04 |
| 2 | Palo Alto Networks | $73,819 | $35.49 |
| 3 | Crown Equipment | $73,392 | $35.28 |
| 4 | Learning Tree International | $70,735 | $34.01 |
| 5 | Prudential Bank | $70,174 | $33.74 |
| 6 | BNY Mellon | $68,721 | $33.04 |
| 7 | Constant Contact | $68,530 | $32.95 |
| 8 | Oculus | $68,507 | $32.94 |
| 9 | Idera | $67,475 | $32.44 |
| 10 | Williams Sonoma | $67,275 | $32.34 |
| 11 | Amazon | $66,524 | $31.98 |
| 12 | Advance Auto Parts | $66,469 | $31.96 |
| 13 | Convercent | $65,338 | $31.41 |
| 14 | CBIZ | $64,988 | $31.24 |
| 15 | PTC | $63,812 | $30.68 |
| 16 | Arizona State University | $63,726 | $30.64 |
| 17 | LeasePlan Corporation | $63,635 | $30.59 |
| 18 | Cleo | $62,380 | $29.99 |
| 19 | SiriusXM | $61,510 | $29.57 |
| 20 | Thomson Reuters | $60,892 | $29.27 |
Wage gap by gender, race and education
Content specialist-marketing salary trends
The average content specialist-marketing salary has risen by $4,811 over the last ten years. In 2014, the average content specialist-marketing earned $52,128 annually, but today, they earn $56,939 a year. That works out to a 5% change in pay for content specialists-marketing over the last decade.
Compare content specialist-marketing salaries for cities or states with the national average over time.
Average content specialist-marketing salary over time
Compare content specialist-marketing salaries for individual cities or states with the national average.
Content specialist-marketing salary by year
| Year | Avg. salary | Hourly rate | % Change |
|---|---|---|---|
| 2025 | $56,900 | $27.37 | +3.1% |
| 2024 | $55,200 | $26.53 | +1.1% |
| 2023 | $54,600 | $26.26 | -0.2% |
| 2022 | $54,700 | $26.30 | +1.1% |
| 2021 | $54,100 | $26.02 | +0.7% |
Recently added content specialist-marketing salaries
| Company | Job | Location | Date added | Salary |
|---|---|---|---|---|
| HH Medstar Health Inc. | Physician Marketing Content Specialist | Columbia, MD | 06/27/2025 | $58,656 |
| Inecta LLC | Marketing Content Specialist | New York, NY | 06/27/2025 | $50,000 |
| Medstar Research Institute | Physician Marketing Content Specialist | Columbia, MD | 06/27/2025 | $58,656 |
| Southworth Development | Marketing Content Specialist | Mashpee, MA | 06/25/2025 | $70,000 |
| Commscope | Marketing Content Specialist | Shakopee, MN | 06/24/2025 | $76,000 |
| Brigham Young University-Hawaii | Assistant Content Specialist (S)-Marketing, TBD | Hawaii | 06/24/2025 | $29,218 |
| University of Maryland | Content Marketing Specialist | Maryland | 06/21/2025 | $62,610 |
| BJ's Restaurants, Inc. | Marketing Content Specialist | Huntington Beach, CA | 06/13/2025 | $72,000 |
| Nuharbor Security | Content Marketing Specialist | Colchester, VT | 06/11/2025 | $75,000 |
| 280 Group | Content Marketing Specialist | Los Gatos, CA | 06/10/2025 | $50,000 |
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