What does a content specialist-marketing do?

Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.

There are some key differences in the responsibilities of each position. For example, content specialist-marketing responsibilities require skills like "content strategy," "editorial calendar," "digital content," and "content calendar." Meanwhile a typical marketing communications coordinator has skills in areas such as "seo," "adobe creative suite," "linkedin," and "communications strategies." This difference in skills reveals the differences in what each career does.

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

While some skills are similar in these professions, other skills aren't so similar. For example, resumes show us that content specialist-marketing responsibilities requires skills like "digital marketing," "content marketing," "wordpress," and "email marketing." But a marketing and sales coordinator might use other skills in their typical duties, such as, "customer service," "customer database," "event planning," and "seo."

A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.

The required skills of the two careers differ considerably. For example, content specialists-marketing are more likely to have skills like "digital marketing," "wordpress," "email marketing," and "content strategy." But a marketing & events coordinator is more likely to have skills like "event planning," "event coordination," "event logistics," and "event management."

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.