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Become A Content Strategist

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Working As A Content Strategist

  • Interacting With Computers
  • Getting Information
  • Updating and Using Relevant Knowledge
  • Thinking Creatively
  • Processing Information
  • Mostly Sitting

  • Repetitive

  • $71,355

    Average Salary

What Does A Content Strategist Do At Navy Federal Credit Union

* 1. Assists the Manager, Digital Media in the development of a cross-channel content strategy and defines business stakeholders content requirements to support internal business partner goals and corporate objectives.
* Serves as the subject matter expert in the areas of content strategy architecture, digital asset management, content management systems (CMS), and online/digital metrics based on industry best practices Creates, maintains, and executes an online/digital content calendar for all Navy Federal properties Collaborates with and provides insight on content strategies to Marketing management, Marketing staff, and business owners to ensure all properties are up-to-date, engaging, and consistent across all channels Monitors all digital/online properties to verify and ensure all content complies with corporate brand standards, marketing style guides, and compliance/legal requirements Performs audits to identify deviations from approved content strategy and recommends appropriate corrective action Develops clear, consistent nomenclature for tools and applications; oversees organization of content and site navigation, and collaborates with analytics staff on new content to be tagged for site performance and measurement Performs frequent reviews of site analytics to monitor user behavior, refine content and messaging strategies, and recommends changes to Search Engine Optimization/Search Engine Marketing (SEO/SEM) Collaborates with the User Experience (UX) team to define user models and interfaces for new/updated features and functionality Recommends changes to improve functionality, interactivity, and usability of the site(s)2.
* Builds strong, collaborative relationships with internal business owners, third party vendors, and Marketing, Member Research and Intelligence (MRID), and eChannels teams to ensure content strategy is aligned with best practices and supports of corporate goals and initiatives.
* Maintains strong relationships with third party vendors and tracks deliverables Develops, and executes, online/digital content strategy through collaboration with Digital Media, UX, and Product Marketing that is trackable and based on best practices and competitive analysis Writes requirements and defines editorial workflow for business owner projects Evaluates, tests, edits, and optimizes sequence of flow-through pages Develops and recommends to Marketing management enhancements to make digital content more user-friendly3.
* Coordinates implementation of digital content enhancements.
* Analyzes and identifies potential opportunities and gaps in Navy Federal s digital content; recommends content updates to Marketing Senior Management; coordinates updates with business units, Digital Media, Corporate Marketing Representatives, and the UX team Assists developers, designers, and third party vendors in the creation of content that is consistent with Navy Federal s brand and digital style guide, and in support of corporate and business owner objectives Tracks all content development tasks and ensures deadlines are met Reviews, catalogs and organizes all content inventory Assists the project manager with ad hoc projects4.
* Monitors and creates reports on all Navy Federal digital and online properties for optimal performance.
* Performs audits of digital and online content to ensure accurate messaging and brand representation Analyzes and reports the results of promotional activities to Marketing Senior Management and makes recommendations for future campaigns Maintains current knowledge of digital and online technologies, best practices, trends, issues, editing and authoring tools Mentors internal content authors, provides feedback to third part content suppliers, and serves as a subject matter expert to the Marketing team and internal business owners5.
* Performs other duties as appropriate

What Does A Content Strategist Do At Electronic Arts, Inc.

* Develop content strategies that include user journeys, competitive analysis, content audits, channel strategies, and editorial plans.
* Turn qualitative and quantitative data into actionable insights and content recommendations
* Create frameworks for developing content based on audience insight
* Perform ad hoc research, content audits for O&O channels
* Lead and facilitate content meetings and brainstorms
* Prototype content ideas
* Evangelize the content strategy among various teams within the organization
* Work with channel leads to develop success metrics for content projects
* Help with the creation of content style guides that represents best practices and guidelines for content creation
* Educate various teams on digital best practices and trends in content consumption and creation
* Advocate for the player.
* Ensure that player needs are represented in all content executions
* Identify ways to shorten timelines, work smarter, and more efficiently
* DELIVERABLES
* The Content Strategist should have experience creating the following artifacts:
* Style Guides
* Editorial Calendars
* Content Inventories
* Content Audits
* Personas
* Content Gap Analysis
* User Journeys

What Does A Content Strategist Do At Principal Financial Group

* What you'll doCollaborate with PR agency of record and a talented team of PR and content professionals to develop and implement PR campaigns to promote content and thought leadership and drive positive media coverage and engagement
* Consult regularly with business units to identify and develop newsworthy stories.
* Use data and insights to create engaging, relevant content
* Act as spokesperson for the company
* Build and deepen relationships with target local, regional, national and global media contacts
* Manage the reputation of the company in both positive and difficult situations
* Create, write and edit content for multiple channels including news releases, social posts, presentations, white papers, blogs, bylined articles, etc
* Consult with senior leaders and other spokespeople to position them as key experts and thought leaders through media training, message development, presentation preparation and coaching
* Review, assess, and evaluate media coverage and trends, recommending strategies or technologies as appropriate

What Does A Content Strategist Do At Oracle

* Own the content roadmap, production schedule and processes for Oracle CX outbound product management.
* Establish standard set of product materials based on input from product managers, content audit and gap analyses, and engagement and consumption metrics.
* Recommend and oversee the substance, format, production, design, and distribution of product videos, e-books, presentations, and more.
* Optimize the use of internal channels to distribute finished content and internal messaging guides to marketing, product marketing, and field organizations.
* Help develop content for corporate websites, demand gen, blogs, events, and microsites, ensuring message alignment.
* Ensure messaging consistency and alignment, information accuracy, and quality.
* Meet regularly with corporate, field, and product marketing counterparts to collaborate on content strategy, themes, schedules, distribution, and amplification.
* Support special content projects as needed, for example research studies, thought-leadership articles, infographics, etc.
* Champion innovative practices in content development in order to increase engagement and facilitate consumption.
* Regularly report on content performance and effectiveness.
* Hire and manage external writers as needed

What Does A Content Strategist Do At New York Times

* Conceive and create high-quality branded content editorial consultative reports, in collaboration with the T Brand Services team, reporting to the Director of Content Strategy
* Report, write and edit best-in-class editorial strategy and concepts for stories, narratives, explainers, quizzes, video documentary concepts and/or data visualizations
* Lead client meetings to present findings, content concepts, and works in progress
* Create high quality branded content reports in collaboration with the T Brand Services team, which includes content strategy/creative team, account and business development teams.
* Additionally, potential collaborative projects might includes working with editors, writers, video producers, content strategists, producers, developers, salespeople and other team members from the broader Studio
* Expert presentation skills, able to articulate abstract ideas clearly, and escort clients through the creative process, from pre-sales to project wrap.
* Is able to leverage experience to make best-in-class editorial and content strategy recommendations to clients in a professional, knowledgeable and lively manner
* Cultivate an expanding network of expert contributors
* Maintain knowledge of new or evolving editorial and branded content trends and information across all platforms and mediums

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How To Become A Content Strategist

The typical education needed to become a web developer is an associate’s degree in web design or a related field. Web developers need knowledge of both programming and graphic design.

Education

Educational requirements for web developers vary with the setting they work in and the type of work they do. Requirements range from a high school diploma to a bachelor’s degree. An associate’s degree in web design or related field is the most common requirement.

However, for more technical developer positions, such as back-end web developers, some employers prefer workers who have at least a bachelor’s degree in computer science, programming, or a related field.

Web developers need to have a thorough understanding of HTML programming. The most recent version, HTML5, contains new features that web developers need to understand. Many employers also want developers to understand other programming languages, such as JavaScript or SQL, as well as have some knowledge of multimedia publishing tools, such as Flash. Throughout their career, web developers must keep up to date on new tools and computer languages.

Some employers prefer web developers who have both a computer degree and coursework in graphic design, especially if the developer will be heavily involved in the website’s visual appearance.

Advancement

Web developers who have a bachelor’s degree can advance to become project managers. For more information, see the profile on computer and information systems managers.

Important Qualities

Concentration. Web developers must sit at a computer and write detailed code for long periods.

Creativity. Web developers often are involved in designing the appearance of a website and must make sure that it looks innovative and up to date.

Customer-service skills. Webmasters have to respond politely and correctly to user questions and requests.

Detail oriented. When web developers write in HTML, a minor error could cause an entire webpage to stop working.

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Content Strategist jobs

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Content Strategist Demographics

Gender

  • Female

    54.2%
  • Male

    43.8%
  • Unknown

    2.0%

Ethnicity

  • White

    82.1%
  • Hispanic or Latino

    8.0%
  • Asian

    7.5%
  • Unknown

    1.8%
  • Black or African American

    0.6%
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Languages Spoken

  • Spanish

    37.9%
  • French

    24.2%
  • Italian

    12.1%
  • Portuguese

    6.1%
  • German

    3.0%
  • Hebrew

    3.0%
  • Chinese

    1.5%
  • Greek

    1.5%
  • Dakota

    1.5%
  • Japanese

    1.5%
  • Russian

    1.5%
  • Armenian

    1.5%
  • Mandarin

    1.5%
  • Korean

    1.5%
  • Thai

    1.5%
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Content Strategist

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Content Strategist Education

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Real Content Strategist Salaries

Job Title Company Location Start Date Salary
Content Strategist Facebook, Inc. New York, NY Aug 03, 2015 $140,000
Content Strategist Facebook, Inc. New York, NY Jun 28, 2016 $140,000
SR. Lead Content Strategist Citrix Systems, Inc. Santa Clara, CA Sep 12, 2014 $140,000 -
$155,000
Content Strategist Populus Group LLC San Francisco, CA Jun 06, 2016 $139,829
Content Strategist Populus Group LLC San Francisco, CA Sep 23, 2016 $139,829
Content Strategist Facebook, Inc. Menlo Park, CA Jan 07, 2016 $135,000
Content Strategist Beyond International Corporation San Francisco, CA Apr 04, 2016 $130,000
Senior Integrated Content Strategist The Economist Newspaper Group, Inc. New York, NY Apr 06, 2015 $120,000 -
$180,000
Content Strategist Facebook, Inc. Palo Alto, CA Sep 15, 2011 $120,000
Senior Content Strategist R/Ga Media Group Inc. New York, NY Mar 28, 2014 $110,000 -
$120,000
Senior Content Strategist R/Ga Media Group Inc. New York, NY Sep 09, 2013 $92,000 -
$102,000
Senior Content Strategist Huge, LLC New York, NY Oct 15, 2014 $90,000 -
$110,000
Content Strategist Projectline Services Inc. Seattle, WA Sep 05, 2016 $89,565 -
$110,000
Senior Content Strategist Huge, LLC New York, NY Feb 23, 2015 $85,000 -
$105,000
Content Strategist Facebook, Inc. Menlo Park, CA Jul 23, 2016 $85,000
Content Strategist Huge, LLC New York, NY Nov 01, 2012 $80,000
Content Strategist Expedia, Inc. Bellevue, WA Aug 20, 2016 $72,709 -
$86,000
Content Strategist IEX Group Inc. New York, NY Jan 26, 2015 $65,000
Content Strategist Photophilanthropy San Francisco, CA Oct 01, 2013 $65,000
Content Strategist Woodman Labs, Inc. San Francisco, CA Nov 08, 2013 $61,500
Content Strategist Stellar Software Network, Inc. San Jose, CA Sep 18, 2015 $60,000
Content Strategist Huge, LLC New York, NY Mar 18, 2013 $60,000 -
$85,000
Content Strategist PSFK, LLC New York, NY Oct 31, 2016 $55,000
Digital Content Strategist VMG Creative, LLC New York, NY Dec 09, 2016 $55,000

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Top Skills for A Content Strategist

ContentStrategyWebContentEmailCampaignsFacebookUserExperienceContentManagementSystemTwitterContentAuditsUsabilityContentCreationPressReleasesContentDevelopmentDigitalContentBlogPostsEditorialCalendarProjectManagementSearchEngineOptimizationWebCopyInternalCommunicationsInformationArchitects

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Top Content Strategist Skills

  1. Content Strategy
  2. Web Content
  3. Email Campaigns
You can check out examples of real life uses of top skills on resumes here:
  • Developed educational commentary pieces, social media projects and content strategy services for a diversity of domestic and international clients.
  • Created web content strategies and online marketing copy to educate customers applying for purchase, refinance, and home equity loans.
  • Created varied content for various email campaigns to reach leads at different stages of the buyer's journey.
  • Developed community and seller messaging for eBay's Facebook campaigns and strategic public social networks.
  • Collaborated with user experience and creative teams to ensure brand stories were being told and business goals were being met.

Top Content Strategist Employers