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Content Strategist Careers

Content Strategists are creative professionals who create a plan on how and which digital content should be made, based on a company's business plans and general brand. They are in charge of orchestrating the music that is the company's online presence, including their website, blog, and social media.

Due to the nature of the job, the Strategist has to understand editing, article and copywriting, communication, user outreach, design, digital marketing and advertising, SEO, and even some IT knowledge. Their work also requires cooperation with several different teams, such as IT and the creative department.

When it comes to working as a Content Strategist, there is no set requirement in terms of education. Some companies may require that their Strategist have a university diploma, but experience can often tell more about whether a candidate is a good fit or not and is thus valued more.

There is more than meets the eye when it comes to being a content strategist. For example, did you know that they make an average of $42.73 an hour? That's $88,873 a year!

Between 2018 and 2028, the career is expected to grow 13% and produce 20,900 job opportunities across the U.S.

What Does a Content Strategist Do

There are certain skills that many content strategists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed customer-service skills, detail oriented and creativity.

When it comes to the most important skills required to be a content strategist, we found that a lot of resumes listed 32.9% of content strategists included content marketing, while 7.0% of resumes included project management, and 5.9% of resumes included web content. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.

When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the content strategist job title. But what industry to start with? Most content strategists actually find jobs in the technology and media industries.

How To Become a Content Strategist

If you're interested in becoming a content strategist, one of the first things to consider is how much education you need. We've determined that 73.9% of content strategists have a bachelor's degree. In terms of higher education levels, we found that 14.4% of content strategists have master's degrees. Even though most content strategists have a college degree, it's possible to become one with only a high school degree or GED.

Choosing the right major is always an important step when researching how to become a content strategist. When we researched the most common majors for a content strategist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on content strategist resumes include associate degree degrees or doctoral degree degrees.

You may find that experience in other jobs will help you become a content strategist. In fact, many content strategist jobs require experience in a role such as editor. Meanwhile, many content strategists also have previous career experience in roles such as internship or writer and editor.

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Average Salary
$88,873
Average Salary
Job Growth Rate
13%
Job Growth Rate
Job Openings
6,696
Job Openings

Content Strategist Career Paths

Top Careers Before Content Strategist

Editor
11.0 %

Top Careers After Content Strategist

Content Strategist Jobs You Might Like

What is the right job for my career path?

Tell us your goals and we'll match you with the rights job to get there.

Average Salary for a Content Strategist

Content Strategists in America make an average salary of $88,873 per year or $43 per hour. The top 10 percent makes over $135,000 per year, while the bottom 10 percent under $58,000 per year.
Average Salary
$88,873
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Best Paying Cities

City
ascdesc
Average Salarydesc
Redwood City, CA
Salary Range86k - 168k$121k$121,178
Jersey City, NJ
Salary Range80k - 148k$109k$109,183
Boston, MA
Salary Range76k - 136k$102k$101,957
Rockville, MD
Salary Range67k - 127k$93k$93,097
New York, NY
Salary Range61k - 114k$84k$83,887
Minneapolis, MN
Salary Range60k - 111k$82k$82,060
$41k
$168k

Recently Added Salaries

Job TitleCompanyascdescCompanyascdescStart DateascdescSalaryascdesc
Public Relations and Marketing Content Strategist
Public Relations and Marketing Content Strategist
Mt. Hood Community College
Mt. Hood Community College
06/27/2021
06/27/2021
$52,59806/27/2021
$52,598
Content Strategist
Content Strategist
Change.org
Change.org
06/25/2021
06/25/2021
$129,00006/25/2021
$129,000
Content Strategist (CC5)
Content Strategist (CC5)
Washington State
Washington State
06/25/2021
06/25/2021
$64,33206/25/2021
$64,332
Creative Content Strategist
Creative Content Strategist
Racker
Racker
06/22/2021
06/22/2021
$35,00006/22/2021
$35,000
Digital Content Strategist-Communications and Marketing
Digital Content Strategist-Communications and Marketing
University of Tennessee
University of Tennessee
06/19/2021
06/19/2021
$42,24106/19/2021
$42,241
See More Recent Salaries

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Content Strategist Demographics

Gender

female

50.2 %

male

44.8 %

unknown

5.0 %

Ethnicity

White

69.2 %

Hispanic or Latino

11.3 %

Asian

8.9 %

Foreign Languages Spoken

Spanish

43.7 %

French

21.8 %

Italian

9.2 %
See More Demographics

Content Strategist Education

Majors

English
20.0 %

Degrees

Bachelors

73.9 %

Masters

14.4 %

Certificate

6.9 %

Top Colleges for Content Strategists

1. Northwestern University

Evanston, IL • Private

In-State Tuition
$54,568
Enrollment
8,451

2. Columbia University in the City of New York

New York, NY • Private

In-State Tuition
$59,430
Enrollment
8,216

3. Massachusetts Institute of Technology

Cambridge, MA • Private

In-State Tuition
$51,832
Enrollment
4,550

4. University of Southern California

Los Angeles, CA • Private

In-State Tuition
$56,225
Enrollment
19,548

5. University of Texas at Austin

Austin, TX • Private

In-State Tuition
$10,610
Enrollment
40,329

6. Harvard University

Cambridge, MA • Private

In-State Tuition
$50,420
Enrollment
7,582

7. University of Florida

Gainesville, FL • Private

In-State Tuition
$6,381
Enrollment
34,564

8. Northeastern University

Boston, MA • Private

In-State Tuition
$51,522
Enrollment
13,760

9. California State University - Long Beach

Long Beach, CA • Private

In-State Tuition
$6,798
Enrollment
31,503

10. University of Pennsylvania

Philadelphia, PA • Private

In-State Tuition
$55,584
Enrollment
10,764
See More Education Info

Online Courses For Content Strategist That You May Like

Content is King: Writing Killer Content for Web & Marketing
udemy
4.2
(1,158)

Master the Art of Writing Online Content for eBooks, Websites, Blogs and Marketing. Develop Content Ideas for Marketing...

Content Marketing Masterclass: Create Content That Sells
udemy
4.5
(3,006)

Master content marketing to grow your business: content creation, promotion, copywriting, SEO, email marketing, & more!...

Ultimate Web Content Writing Masterclass+Power words eBook
udemy
4.4
(1,621)

Copy / Content writing & editing, blogging, marketing and strategy, SEO keyword research etc. Key to Digital Marketing...

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Internship
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Top Skills For a Content Strategist

The skills section on your resume can be almost as important as the experience section, so you want it to be an accurate portrayal of what you can do. Luckily, we've found all of the skills you'll need so even if you don't have these skills yet, you know what you need to work on. Out of all the resumes we looked through, 32.9% of content strategists listed content marketing on their resume, but soft skills such as customer-service skills and detail oriented are important as well.

Best States For a Content Strategist

Some places are better than others when it comes to starting a career as a content strategist. The best states for people in this position are California, New Jersey, Massachusetts, and Virginia. Content strategists make the most in California with an average salary of $111,377. Whereas in New Jersey and Massachusetts, they would average $107,877 and $101,662, respectively. While content strategists would only make an average of $99,029 in Virginia, you would still make more there than in the rest of the country. We determined these as the best states based on job availability and pay. By finding the median salary, cost of living, and using the Bureau of Labor Statistics' Location Quotient, we narrowed down our list of states to these four.

1. California

Total Content Strategist Jobs:
874
Highest 10% Earn:
$196,000
Location Quotient:
1.45
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

2. Massachusetts

Total Content Strategist Jobs:
303
Highest 10% Earn:
$171,000
Location Quotient:
1.6
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here

3. New Jersey

Total Content Strategist Jobs:
175
Highest 10% Earn:
$184,000
Location Quotient:
1.07
Location Quotient is a measure used by the Bureau of Labor Statistics (BLS) to determine how concentrated a certain industry is in a single state compared to the nation as a whole. You can read more about how BLS calculates location quotients here
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Top Content Strategist Employers

We've made finding a great employer to work for easy by doing the hard work for you. We looked into employers that employ content strategists and discovered their number of content strategist opportunities and average salary. Through our research, we concluded that Facebook was the best, especially with an average salary of $119,418. The Motley Fool follows up with an average salary of $106,656, and then comes Wells Fargo with an average of $92,878. In addition, we know most people would rather work from home. So instead of having to change careers, we identified the best employers for remote work as a content strategist. The employers include Twitter, Dell, and Mitel

1. Facebook
4.9
Avg. Salary: 
$119,418
Content Strategists Hired: 
49+
2. The Motley Fool
4.3
Avg. Salary: 
$106,656
Content Strategists Hired: 
28+
3. Wells Fargo
4.7
Avg. Salary: 
$92,878
Content Strategists Hired: 
24+
4. Robert Half International
4.5
Avg. Salary: 
$88,571
Content Strategists Hired: 
23+
5. Razorfish
4.6
Avg. Salary: 
$96,068
Content Strategists Hired: 
20+
6. IBM
4.8
Avg. Salary: 
$104,118
Content Strategists Hired: 
12+
Updated October 2, 2020