Content Strategists are creative professionals who create a plan on how and which digital content should be made, based on a company's business plans and general brand. They are in charge of orchestrating the music that is the company's online presence, including their website, blog, and social media.
Due to the nature of the job, the Strategist has to understand editing, article and copywriting, communication, user outreach, design, digital marketing and advertising, SEO, and even some IT knowledge. Their work also requires cooperation with several different teams, such as IT and the creative department.
When it comes to working as a Content Strategist, there is no set requirement in terms of education. Some companies may require that their Strategist have a university diploma, but experience can often tell more about whether a candidate is a good fit or not and is thus valued more.
There is more than meets the eye when it comes to being a content strategist. For example, did you know that they make an average of $42.73 an hour? That's $88,873 a year!
Between 2018 and 2028, the career is expected to grow 13% and produce 20,900 job opportunities across the U.S.
There are certain skills that many content strategists have in order to accomplish their responsibilities. By taking a look through resumes, we were able to narrow down the most common skills for a person in this position. We discovered that a lot of resumes listed customer-service skills, detail oriented and creativity.
When it comes to the most important skills required to be a content strategist, we found that a lot of resumes listed 32.9% of content strategists included content marketing, while 7.0% of resumes included project management, and 5.9% of resumes included web content. Hard skills like these are helpful to have when it comes to performing essential job responsibilities.
When it comes to searching for a job, many search for a key term or phrase. Instead, it might be more helpful to search by industry, as you might be missing jobs that you never thought about in industries that you didn't even think offered positions related to the content strategist job title. But what industry to start with? Most content strategists actually find jobs in the technology and media industries.
If you're interested in becoming a content strategist, one of the first things to consider is how much education you need. We've determined that 73.9% of content strategists have a bachelor's degree. In terms of higher education levels, we found that 14.4% of content strategists have master's degrees. Even though most content strategists have a college degree, it's possible to become one with only a high school degree or GED.
Choosing the right major is always an important step when researching how to become a content strategist. When we researched the most common majors for a content strategist, we found that they most commonly earn bachelor's degree degrees or master's degree degrees. Other degrees that we often see on content strategist resumes include associate degree degrees or doctoral degree degrees.
You may find that experience in other jobs will help you become a content strategist. In fact, many content strategist jobs require experience in a role such as editor. Meanwhile, many content strategists also have previous career experience in roles such as internship or writer and editor.