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Become A Content Strategist

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Working As A Content Strategist

  • Interacting With Computers
  • Getting Information
  • Updating and Using Relevant Knowledge
  • Thinking Creatively
  • Processing Information
  • Mostly Sitting

  • Repetitive

  • $90,607

    Average Salary

What Does A Content Strategist Do

Web developers design and create websites. They are responsible for the look of the site. They are also responsible for the site’s technical aspects, such as its performance and capacity, which are measures of a website’s speed and how much traffic the site can handle. In addition, web developers may create content for the site.

Duties

Web developers typically do the following:

  • Meet with clients or management to discuss the needs and design of a website
  • Create and test applications for a website
  • Write code for websites, using programming languages such as HTML or XML
  • Work with other team members to determine what information the site will contain
  • Work with graphics and other designers to determine the website’s layout
  • Integrate graphics, audio, and video into the website
  • Monitor website traffic

When creating a website, developers have to make their client’s vision a reality. They build particular types of websites, such as ecommerce, news, or gaming sites, to fit clients’ needs. Different types of websites may require different applications to work right. For example, a gaming site should be able to handle advanced graphics, whereas an ecommerce site needs a payment-processing application. The developer decides which applications and designs will best fit the site.

Some developers handle all aspects of a website’s construction, and others specialize in a certain aspect of it. The following are examples of types of specialized web developers:

Back-end web developers are responsible for the overall technical construction of the website. They create the basic framework of the site and ensure that it works as expected. Back-end web developers also establish procedures for allowing others to add new pages to the website and meet with management to discuss major changes to the site.

Front-end web developers are responsible for how a website looks. They create the site’s layout and integrate graphics, applications (such as a retail checkout tool), and other content. They also write web-design programs in a variety of computer languages, such as HTML or JavaScript.

Webmasters maintain websites and keep them updated. They ensure that websites operate correctly, and they test for errors such as broken links. Many webmasters respond to user comments as well.

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How To Become A Content Strategist

The typical education needed to become a web developer is an associate’s degree in web design or a related field. Web developers need knowledge of both programming and graphic design.

Education

Educational requirements for web developers vary with the setting they work in and the type of work they do. Requirements range from a high school diploma to a bachelor’s degree. An associate’s degree in web design or related field is the most common requirement.

However, for more technical developer positions, such as back-end web developers, some employers prefer workers who have at least a bachelor’s degree in computer science, programming, or a related field.

Web developers need to have a thorough understanding of HTML programming. The most recent version, HTML5, contains new features that web developers need to understand. Many employers also want developers to understand other programming languages, such as JavaScript or SQL, as well as have some knowledge of multimedia publishing tools, such as Flash. Throughout their career, web developers must keep up to date on new tools and computer languages.

Some employers prefer web developers who have both a computer degree and coursework in graphic design, especially if the developer will be heavily involved in the website’s visual appearance.

Advancement

Web developers who have a bachelor’s degree can advance to become project managers. For more information, see the profile on computer and information systems managers.

Important Qualities

Concentration. Web developers must sit at a computer and write detailed code for long periods.

Creativity. Web developers often are involved in designing the appearance of a website and must make sure that it looks innovative and up to date.

Customer-service skills. Webmasters have to respond politely and correctly to user questions and requests.

Detail oriented. When web developers write in HTML, a minor error could cause an entire webpage to stop working.

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Content Strategist Jobs

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Content Strategist Demographics

Gender

Female

54.4%

Male

43.3%

Unknown

2.4%
Ethnicity

White

63.2%

Hispanic or Latino

13.4%

Black or African American

11.1%

Asian

8.2%

Unknown

4.2%
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Foreign Languages Spoken

Spanish

35.0%

French

25.0%

Italian

13.3%

Portuguese

6.7%

German

5.0%

Hebrew

3.3%

Dakota

1.7%

Japanese

1.7%

Greek

1.7%

Armenian

1.7%

Russian

1.7%

Korean

1.7%

Thai

1.7%
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Content Strategist Education

Schools

New York University

12.3%

Syracuse University

7.7%

Northwestern University

6.2%

Michigan State University

5.4%

San Francisco State University

5.4%

San Jose State University

5.4%

University of Washington

5.4%

Brigham Young University

4.6%

College of Charleston

4.6%

University of Southern California

4.6%

University of Texas at Austin

4.6%

Western Michigan University

4.6%

University of South Florida

3.8%

Georgetown University

3.8%

Fordham University

3.8%

University of Iowa

3.8%

University of Louisville

3.8%

University of Missouri - Columbia

3.8%

University of California - Berkeley

3.1%

Southern Polytechnic State University

3.1%
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Majors

English

16.9%

Journalism

14.3%

Communication

13.6%

Writing

8.6%

Business

6.8%

Marketing

6.8%

Psychology

3.7%

Public Relations

3.7%

History

3.5%

Fine Arts

2.9%

Political Science

2.9%

Photography

2.8%

Graphic Design

2.4%

Agricultural Public Services

2.0%

Advertising

2.0%

Design And Visual Communication

1.7%

Business Communications

1.7%

Management

1.3%

Library Science And Administration

1.3%

Anthropology

1.1%
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Degrees

Bachelors

56.0%

Masters

27.6%

Other

11.5%

Certificate

1.8%

Doctorate

1.8%

Associate

0.9%

Diploma

0.3%
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Real Content Strategist Salaries

Job Title Company Location Start Date Salary
Content Strategist Facebook, Inc. New York, NY Jun 28, 2016 $140,000
Content Strategist Facebook, Inc. New York, NY Aug 03, 2015 $140,000
Content Strategist Populus Group LLC San Francisco, CA Jun 06, 2016 $139,829
Content Strategist Populus Group LLC San Francisco, CA Sep 23, 2016 $139,829
Content Strategist Facebook, Inc. Menlo Park, CA Jan 07, 2016 $135,000
Content Strategist Beyond International Corporation San Francisco, CA Apr 04, 2016 $130,000
Content Strategist Facebook, Inc. Palo Alto, CA Sep 15, 2011 $120,000
Senior Integrated Content Strategist The Economist Newspaper Group, Inc. New York, NY Apr 06, 2015 $120,000 -
$180,000
Senior Content Strategist R/Ga Media Group Inc. New York, NY Mar 28, 2014 $110,000 -
$120,000
Product Strategist, Content Distribution Moody's Analytics New York, NY Jan 02, 2015 $106,296
Senior Content Strategist R/Ga Media Group Inc. New York, NY Sep 09, 2013 $92,000 -
$102,000
Senior Content Strategist Huge, LLC New York, NY Oct 15, 2014 $90,000 -
$110,000
Content Strategist Projectline Services Inc. Seattle, WA Sep 05, 2016 $89,565 -
$110,000
Senior Content Strategist Huge, LLC New York, NY Feb 23, 2015 $85,000 -
$105,000
Content Strategist Facebook, Inc. Menlo Park, CA Jul 23, 2016 $85,000
Content Strategist-Lead Technical Writer Outbrain, Inc. New York, NY Sep 15, 2015 $80,000
Content Strategist Huge, LLC New York, NY Nov 01, 2012 $80,000
Content Strategist Expedia, Inc. Bellevue, WA Aug 20, 2016 $72,709 -
$86,000
Content Strategist IEX Group Inc. New York, NY Jan 26, 2015 $65,000
Content Strategist Photophilanthropy San Francisco, CA Oct 01, 2013 $65,000
Content Strategist Woodman Labs, Inc. San Francisco, CA Nov 08, 2013 $61,500
Content Strategist Stellar Software Network, Inc. San Jose, CA Sep 18, 2015 $60,000
Content Strategist Huge, LLC New York, NY Mar 18, 2013 $60,000 -
$85,000
Digital Content Strategist VMG Creative, LLC New York, NY Dec 09, 2016 $55,000
Content Strategist PSFK, LLC New York, NY Oct 31, 2016 $55,000

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Top Skills for A Content Strategist

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  1. Content Strategy
  2. Web
  3. User Interface
You can check out examples of real life uses of top skills on resumes here:
  • Developed educational commentary pieces, social media projects and content strategy services for a diversity of domestic and international clients.
  • Interacted with art directors and web developers to incorporate critical information within agile content system.
  • Design user interactions and the user interfaces based on UCD principles.
  • Key contributor involved in driving sustained, long-term business growth by writing and disseminating promotional emails that increased prep course conversion.
  • Create and edit all written content including social media posts, blog posts and website written content.

How Would You Rate Working As a Content Strategist?

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Top 10 Best States for Content Strategists

  1. California
  2. Washington
  3. Virginia
  4. Massachusetts
  5. District of Columbia
  6. Minnesota
  7. Georgia
  8. New Jersey
  9. Connecticut
  10. Texas
  • (476 jobs)
  • (90 jobs)
  • (98 jobs)
  • (121 jobs)
  • (62 jobs)
  • (53 jobs)
  • (65 jobs)
  • (66 jobs)
  • (26 jobs)
  • (181 jobs)

Top Content Strategist Employers

Jobs From Top Content Strategist Employers

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